To: | DoorDash, Inc. (akwan@kwanip.com) |
Subject: | U.S. Trademark Application Serial No. 88928126 - DOORDASH STOREFRONT - DASHT036 |
Sent: | June 17, 2020 11:57:53 PM |
Sent As: | ecom128@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88928126
Mark: DOORDASH STOREFRONT
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Correspondence Address: |
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Applicant: DoorDash, Inc.
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Reference/Docket No. DASHT036
Correspondence Email Address: |
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COMBINED EXAMINER’S AMENDMENT/PRIORITY ACTION NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
USPTO database searched; no conflicting marks found. The trademark examining attorney searched the USPTO database of registered and pending marks and found no conflicting marks that would bar registration under Trademark Act Section 2(d). 15 U.S.C. §1052(d); TMEP §704.02.
Applicant must address issues shown below. On June 17, 2020, the examining attorney and Avery Audrey Kwan, attorney of record, discussed the issues below. Applicant must timely respond to these issues. See 15 U.S.C. §1062(b); 37 C.F.R. §2.62(a); TMEP §708.05.
Applicant must disclaim the wording “STOREFRONT” because it is merely descriptive of an ingredient, quality, characteristic, function, feature, purpose, or use of applicant’s goods and services. See 15 U.S.C. §1052(e)(1); DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1251, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012); TMEP §§1213, 1213.03(a).
The attached Wikipedia® entry for “Storefront” shows that e-commerce websites are sometimes called “online storefronts” or “virtual storefronts.” Additionally, the attached evidence from applicant’s website shows that “DoorDash Storefront enables pickup and delivery orders directly from your website, powered by DoorDash’s industry-leading platform.” Here, applicant helps businesses set up an online personalized store with applicant’s e-commerce website features, i.e., a virtual storefront, using applicant’s class 9 software goods, class 35 online ordering services, class 39 delivery services and class 42 software services.
Furthermore, the attached evidence from Amazon®, Etsy® and Squarespace® shows that “STOREFRONT” is a commonly-used term in the electronic ordering industry. For example, Squarespace® states that they are a “great resource that lets you build your [web]site(s) and integrate them with an e-commerce storefront.” Thus, the wording “STOREFRONT” merely describes applicant’s goods and services and must be disclaimed.
Applicant may respond to this issue by submitting a disclaimer in the following format:
No claim is made to the exclusive right to use “STOREFRONT” apart from the mark as shown.
For an overview of disclaimers and instructions on how to provide one using the Trademark Electronic Application System (TEAS), see the Disclaimer webpage.
Application has been amended as shown below. As agreed to by the individual identified in the Priority Action section, the examining attorney has amended the application as shown below. Please notify the examining attorney immediately of any objections. TMEP §707. In addition, applicant is advised that amendments to the goods and services are permitted only if they clarify or limit them; amendments that add to or broaden the scope of the goods and/or services are not permitted. 37 C.F.R. §2.71(a).
Identification of Goods and Services Amended. The identification of goods and services is amended to read as follows:
Class 9: Downloadable computer software for managing on-line commerce, processing orders, and tracking orders for delivery of goods
Class 35: On-line ordering services in the field of delivery of perishable goods
Class 39: Delivery of goods
Class 42: Providing temporary use of on-line non-downloadable software for managing on-line commerce, processing orders, and tracking orders for delivery of goods
See TMEP §§1402.01, 1402.01(e).
How to respond. Click to file a response to this nonfinal Office action.
/Olivia S. Lee/
Olivia S. Lee
Trademark Examining Attorney
Law Office 128
olivia.lee@uspto.gov
(571) 272-6848
RESPONSE GUIDANCE