Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88927664

Filing Date: 05/21/020

To the Commissioner for Trademarks:

MARK: SO REWARDING (Standard Characters, see mark)
The literal element of the mark consists of SO REWARDING. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, TRU Kids Inc., a corporation of Delaware, having an address of
      First Floor
      5 Wood Hollow Road
      Parsippany, New Jersey 07054
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  arranging and conducting incentive reward and customer loyalty program to promote the sale of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; administration of an incentive reward and customer loyalty program which provides rewards in the form of credit to purchase products and services, product discounts and promotions, retail and online retail store discounts, and related benefits to customers in order to promote and reward customer loyalty to promote the sale of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; providing an incentive reward and customer loyalty program through the issuance and distribution of loyalty rewards cards for the purpose of promoting and rewarding loyalty to promote the sale of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; credit program services, namely, credit card registration services and promoting the sale of goods and services of others by awarding purchase points for credit card use in the fields of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  issuing of credit cards and stored value prepaid and discount cards for use in the purchase of toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards; credit program, namely, credit card and debit card transaction processing services, payment processing services, and authorization services for retail store and online retail store services featuring toys, games, playthings, baby products, baby safety products, clothing, electronics, furniture, room décor, cosmetics, hair and body care products, lighting, bicycles, bicycle helmets, computers, computer and video games and accessories, books, candy, food and drink, educational products, cassettes, videos, CDs, DVDs, costumes, inflatable pools, sporting goods, exercise equipment, pet toys, stationery, art supplies, party supplies, and greeting cards
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Megan E. Spitz. Other appointed attorneys are Timothy D. Pecsenye, David M. Perry, Bruce D. George, Lisa Casey Spaniel, Zachary A. Aria, Matthew A. Homyk, Bradford C. Craig, Shaun J. Bockert, Thomas H. Kelly, Jillian Taylor, Samar Aryani-Sabet and Blake D. Fink. Megan E. Spitz of Blank Rome LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      8th Floor
      One Logan Square
      Philadelphia, Pennsylvania 19103
      United States
      215-569-5745(phone)
      215-832-5745(fax)
      spitz@blankrome.com
The docket/reference number is 119590-00153.
Megan E. Spitz submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Megan E. Spitz

PRIMARY EMAIL FOR CORRESPONDENCE: spitz@blankrome.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): bcraig@blankrome.com; bafink@blankrome.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /krystal kim/   Date: 05/21/2020
Signatory's Name: Krystal Kim
Signatory's Position: Senior Paralegal
Payment Sale Number: 88927664
Payment Accounting Date: 05/21/2020

Serial Number: 88927664
Internet Transmission Date: Thu May 21 15:51:37 ET 2020
TEAS Stamp: USPTO/BAS-XX.XX.XXX.X-202005211551377271
20-88927664-7103e1b25ef780b61096a57fa37c
19acdd481e6a69570c785621b5fead5809f4-CC-
51361799-20200521152814754309