Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88903739

Filing Date: 05/06/020

To the Commissioner for Trademarks:

MARK: MARS REWARDS (Standard Characters, see below )

The literal element of the mark consists of MARS REWARDS. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, MARS Rewards, LLC, a limited liability company legally organized under the laws of Texas, having an address of
      301 E. Commerce Street
      Mexia, Texas 76667
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Providing information about and making referrals in the field of consumer products and services for retail services concerning products, services, events, activities, attractions and facilities in particular geographic locations; providing information about and making referrals in the field of residential real estate concerning real estate brokerage, leasing, purchasing and construction; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; organization, management and operation for others of a customer loyalty and incentive program in which customers obtain goods, services, awards or value by referring others and accumulating and receiving cash, rebates or other promotional credits obtained in connection with the purchase of banking, finance, credit cards and debit card and consumer goods and services; advertising and promotion of goods and services of others by means of an incentive rewards program; consumer loyalty services/or commercial, promotional and/or advertising services, namely administration of consumer loyalty and incentive programs/or others that allows customers to receive cash, rebates or other promotional credits/or their referral of others/or goods and services related to banking, lending and finance, credit cards and debit cards, and the purchase of a variety of consumer products and services; providing cash and other rebates/or credit card and debit card use as part of a customer loyalty and incentive reward program
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Educational services, namely providing online training, classes, and workshops in the field of banking and finance for customers
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 045:  Providing mobile and web-based applications and/or online portal for customers to participate in a loyalty and incentive reward program and/or banks, financial institutions, retail merchants, real estate brokers, insurance companies, mortgage companies and business to advertise and promote their consumer and financial goods and services to customers and to participate in a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program; software as a service (SAAS) services featuring software for customers to participate in a loyalty and incentive reward program and for banks, financial institutions, retail merchants, real estate brokers, insurance companies, mortgage companies and business to advertise and promote their consumer and financial goods and services to customers and to participate in a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program; sojiware as a service (SAAS) services, namely hosting software for use by others for customers to participate in a loyalty and incentive reward program and for banks, financial institutions, retail merchants, real estate brokers, insurance companies, mortgage companies and business to advertise and promote their consumer and financial goods and services to customers and to participate in a customer referral network and to exchange cash, rebates and other promotional credits for referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Cathryn A. Berryman. Other appointed attorneys are Lekha Gopalakrishnan and Robert C. Shaddox. Cathryn A. Berryman of WINSTEAD PC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 500
      2728 N. Harwood Street
      Dallas, Texas 75201
      United States
      214-745-5172(phone)
      (214) 745-5390(fax)
      cberryman@winstead.com
The docket/reference number is 5176-K001US.
Cathryn A. Berryman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Cathryn A. Berryman

PRIMARY EMAIL FOR CORRESPONDENCE: cberryman@winstead.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): ngraham@winstead.com; tmdocket@winstead.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

Declaration Signature
The attached signature image file:
\\TICRS\EXPORT18\IMAGEOUT18\889\037\88903739\xml1\APP0003.JPG



Signatory's Name: Greg Stubbs
Signatory's Position: President and Secretary
Payment Sale Number: 88903739
Payment Accounting Date: 05/06/2020

Serial Number: 88903739
Internet Transmission Date: Wed May 06 17:38:54 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20200506173854
729287-88903739-7109167cd1b619a9f5c57228
dc47e282d5dea6ccf5e358bbc51dc714c06b9e1b
-DA-38547020-20200506170216775269