Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88896325

Filing Date: 04/30/020

To the Commissioner for Trademarks:

MARK: REIMAGINING MEDICINE, TRANSFORMING LIVES. (Standard Characters, see mark)
The literal element of the mark consists of REIMAGINING MEDICINE, TRANSFORMING LIVES.. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, University of Southern California, a corporation of California, having an address of
      University Park, ADM 352
      Los Angeles, California 90089-5013
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Promoting public awareness of cancer research by means of public advocacy

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 03/09/2020, and first used in commerce at least as early as 03/09/2020, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Website printouts promoting public awareness of cancer research and describing community outreach programs, seminars, tours and hosted events for visitors to learn more about cancer research.

Original PDF file:
SPE0-108171133160-20200430213038495312_._Cl._35-1_REIMAGINING_MEDICINE__TRANSFORMING_LIVES._Specimen.pdf
Converted PDF file(s) (4 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Original PDF file:
SPE0-108171133160-20200430213038495312_._Cl._35-2_REIMAGINING_MEDICINE__TRANSFORMING_LIVES._Specimen.pdf
Converted PDF file(s) (5 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5

International Class 044:  Medical and scientific research in the field of cancer treatment and diagnosis; providing information in the field of cancer prevention, screening, diagnosis and treatment; providing a website featuring information in the field of the diagnosis and treatment of cancer; healthcare services, namely, treatment and diagnosis of cancer; healthcare

In International Class 044, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 03/09/2020, and first used in commerce at least as early as 03/09/2020, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Website printouts advertising research and treatment services in the field of cancer diagnosis and treatment.

Original PDF file:
SPE0-108171133160-20200430213038495312_._Cl._44-1_REIMAGINING_MEDICINE__TRANSFORMING_LIVES._Specimen.pdf
Converted PDF file(s) (3 pages)
Specimen File1
Specimen File2
Specimen File3
Original PDF file:
SPE0-108171133160-20200430213038495312_._Cl._44-2_REIMAGINING_MEDICINE__TRANSFORMING_LIVES._Specimen.pdf
Converted PDF file(s) (4 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4



The owner's/holder's proposed attorney information: Scott A. Edelman. Other appointed attorneys are Howard S. Hogan; Claudia M. Barrett. Scott A. Edelman of Gibson, Dunn & Crutcher LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2029 Century Park East, Suite 4000
      Los Angeles, California 90067-3206
      United States
      310-557-8061(phone)
      (310) 552-7041(fax)
      pto-cc@gibsondunn.com
The docket/reference number is 93107-00119.
Scott A. Edelman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Scott A. Edelman

PRIMARY EMAIL FOR CORRESPONDENCE: pto-cc@gibsondunn.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /scott edelman/   Date: 04/30/2020
Signatory's Name: Scott A. Edelman
Signatory's Position: Attorney of record
Payment Sale Number: 88896325
Payment Accounting Date: 04/30/2020

Serial Number: 88896325
Internet Transmission Date: Thu Apr 30 22:05:30 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20200430220530
760032-88896325-710d61ec8bc5e8711a46644b
630757a2efd2364cacf7066333450dd4c799f845
887-DA-05306720-20200430213038495312