Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Mars, Incorporated
*MAILING ADDRESS
6885 Elm Street
*CITY
Mclean
*STATE
(Required for U.S. applicants)
Virginia
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
22101
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Content marketing development services; content marketing campaign development services for on-site and off-site content; search engine
optimization services; search engine optimization for sales promotion; search engine optimization (SEO) services featuring technical SEO audits and strategy implementation
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
042
*IDENTIFICATION
Maintenance and updating of a search engine, namely, technical SEO audits and strategy implementation to optimize this search engine
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Courtney Laginess
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Mars, Incorporated
INTERNAL ADDRESS
Mars Goose Island
STREET
930 West Evergreen Avenue
CITY
Chicago
STATE
Illinois
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
60641
EMAIL ADDRESS
mars.us.mp@effem.com
OTHER APPOINTED ATTORNEY
Scott E. Thompson, Sophie Anger, Pam Mallari, Rob Doerfler, Andrew Tsai
CORRESPONDENCE INFORMATION
NAME
Courtney Laginess
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
mars.us.mp@effem.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
2
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEES DUE
550
*TOTAL FEES PAID
550
SIGNATURE INFORMATION
SIGNATURE
/Leonid Sudakov/
SIGNATORY'S NAME
Leonid Sudakov
SIGNATORY'S POSITION
President - Kinship
DATE SIGNED
04/30/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88895569
Filing Date:04/30/020
To the Commissioner for Trademarks:
MARK: FAUNA (Standard Characters, see mark)
The literal element of the mark consists of FAUNA. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Mars, Incorporated, a corporation of Delaware, having an address of
6885 Elm Street
Mclean, Virginia 22101
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Content marketing development services; content marketing campaign development services for on-site and off-site content; search engine optimization services; search
engine optimization for sales promotion; search engine optimization (SEO) services featuring technical SEO audits and strategy implementation
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 042: Maintenance and updating of a search engine, namely, technical SEO audits and strategy implementation to optimize this search engine
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: Courtney Laginess. Other appointed attorneys are Scott E. Thompson, Sophie Anger, Pam Mallari, Rob Doerfler, Andrew Tsai. Courtney Laginess of
Mars, Incorporated, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Mars Goose Island
930 West Evergreen Avenue
Chicago, Illinois 60641
United States
mars.us.mp@effem.com
Courtney Laginess submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Courtney Laginess
PRIMARY EMAIL FOR CORRESPONDENCE: mars.us.mp@effem.com SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).
Declaration
Declaration Signature
Signature: /Leonid Sudakov/ Date: 04/30/2020
Signatory's Name: Leonid Sudakov
Signatory's Position: President - Kinship
Payment Sale Number: 88895569
Payment Accounting Date: 04/30/2020
Serial Number: 88895569
Internet Transmission Date: Thu Apr 30 15:47:15 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20200430154715
110383-88895569-7103f7dd3b9858c77ca832b8
f9a6735e7149aadc826be3171dbd141fac121776
-DA-47141246-20200429175103714291