Application

FAUNA

Mars, Incorporated

Trademark/Service Mark Application, Principal Register

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88895569
Filing Date: 04/30/020

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88895569
MARK INFORMATION
*MARK FAUNA
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
LITERAL ELEMENT FAUNA
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Mars, Incorporated
*MAILING ADDRESS 6885 Elm Street
*CITY Mclean
*STATE
(Required for U.S. applicants)
Virginia
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
22101
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 035 
*IDENTIFICATION Content marketing development services; content marketing campaign development services for on-site and off-site content; search engine optimization services; search engine optimization for sales promotion; search engine optimization (SEO) services featuring technical SEO audits and strategy implementation
FILING BASIS SECTION 1(b)
INTERNATIONAL CLASS 042 
*IDENTIFICATION Maintenance and updating of a search engine, namely, technical SEO audits and strategy implementation to optimize this search engine
FILING BASIS SECTION 1(b)
ATTORNEY INFORMATION
NAME Courtney Laginess
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Mars, Incorporated
INTERNAL ADDRESS Mars Goose Island
STREET 930 West Evergreen Avenue
CITY Chicago
STATE Illinois
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 60641
EMAIL ADDRESS mars.us.mp@effem.com
OTHER APPOINTED ATTORNEY Scott E. Thompson, Sophie Anger, Pam Mallari, Rob Doerfler, Andrew Tsai
CORRESPONDENCE INFORMATION
NAME Courtney Laginess
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE mars.us.mp@effem.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION TEAS Standard
NUMBER OF CLASSES 2
APPLICATION FOR REGISTRATION PER CLASS 275
*TOTAL FEES DUE 550
*TOTAL FEES PAID 550
SIGNATURE INFORMATION
SIGNATURE /Leonid Sudakov/
SIGNATORY'S NAME Leonid Sudakov
SIGNATORY'S POSITION President - Kinship
DATE SIGNED 04/30/2020



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)


Trademark/Service Mark Application, Principal Register

Serial Number: 88895569
Filing Date: 04/30/020

To the Commissioner for Trademarks:

MARK: FAUNA (Standard Characters, see mark)
The literal element of the mark consists of FAUNA. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Mars, Incorporated, a corporation of Delaware, having an address of
      6885 Elm Street
      Mclean, Virginia 22101
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Content marketing development services; content marketing campaign development services for on-site and off-site content; search engine optimization services; search engine optimization for sales promotion; search engine optimization (SEO) services featuring technical SEO audits and strategy implementation
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Maintenance and updating of a search engine, namely, technical SEO audits and strategy implementation to optimize this search engine
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Courtney Laginess. Other appointed attorneys are Scott E. Thompson, Sophie Anger, Pam Mallari, Rob Doerfler, Andrew Tsai. Courtney Laginess of Mars, Incorporated, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Mars Goose Island
      930 West Evergreen Avenue
      Chicago, Illinois 60641
      United States
      mars.us.mp@effem.com

Courtney Laginess submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
The applicant's current Correspondence Information:
      Courtney Laginess
       PRIMARY EMAIL FOR CORRESPONDENCE: mars.us.mp@effem.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

Declaration Signature

Signature: /Leonid Sudakov/   Date: 04/30/2020
Signatory's Name: Leonid Sudakov
Signatory's Position: President - Kinship
Payment Sale Number: 88895569
Payment Accounting Date: 04/30/2020

Serial Number: 88895569
Internet Transmission Date: Thu Apr 30 15:47:15 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20200430154715
110383-88895569-7103f7dd3b9858c77ca832b8
f9a6735e7149aadc826be3171dbd141fac121776
-DA-47141246-20200429175103714291

Application [image/jpeg]


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