To: | Shadecraft, Inc. (mkendrick852001@gmail.com) |
Subject: | U.S. Trademark Application Serial No. 88887372 - SMARTSHADE - N/A |
Sent: | July 24, 2020 05:24:59 PM |
Sent As: | ecom113@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88887372
Mark: SMARTSHADE
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Correspondence Address: KENDRICK INTELLECTUAL PROPERTY LAW
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Applicant: Shadecraft, Inc.
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Reference/Docket No. N/A
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: July 24, 2020
SECTION 2(D) – LIKELIHOOD OF CONFUSION PARTIAL REFUSAL
Registration of the applied-for mark is PARTIALLY REFUSED for only “Computer software and mobile application software for controlling operations of umbrellas, parasols, and other shading devices; . . . computer software and mobile application software for providing healthcare analysis and/or guidance based on sensor readings obtained from umbrellas, parasols, and other shading devices; computer software and mobile application software for providing weather analysis, guidance and forecasting based on sensor readings obtained from umbrellas, parasols, and other shading devices” in Class 09 because of a likelihood of confusion with the marks in U.S. Registration No. 3611201. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the attached registration.
Applicant has applied to register the mark SMARTSHADE (standard character form) for use in connection with, in relevant part, “Computer software and mobile application software for controlling operations of umbrellas, parasols, and other shading devices; . . . computer software and mobile application software for providing healthcare analysis and/or guidance based on sensor readings obtained from umbrellas, parasols, and other shading devices; computer software and mobile application software for providing weather analysis, guidance and forecasting based on sensor readings obtained from umbrellas, parasols, and other shading devices” in Class 09.
The registered mark SMARTSHADE (standard character form) is for use in connection with “portable outdoor canopies” in Class 22.
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods and differences in the marks.”); TMEP §1207.01.
In this case, the following factors are the most relevant: similarity of the marks, similarity and nature of the goods, and similarity of the trade channels of the goods. See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Dakin's Miniatures Inc., 59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq.
Similarity of the Marks
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).
Here, applicant’s mark, SMARTSHADE, is confusingly similar to the registered mark, SMARTSHADE. These marks are identical in appearance, sound, and meaning, “and have the potential to be used . . . in exactly the same manner.” In re i.am.symbolic, llc, 116 USPQ2d 1406, 1411 (TTAB 2015), aff’d, 866 F.3d 1315, 123 USPQ2d 1744 (Fed. Cir. 2017). Additionally, because they are identical, these marks are likely to engender the same connotation and overall commercial impression when considered in connection with applicant’s and registrant’s respective goods. Id. Therefore, the marks are confusingly similar.
Ultimately, when purchasers call for the goods of applicant and registrants using SMARTSHADE, they are likely to be confused as to the sources of those goods by the similarities between the marks. Thus, the marks are confusingly similar.
Relatedness of the Goods
The compared goods need not be identical or even competitive to find a likelihood of confusion. See On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000); TMEP §1207.01(a)(i). They need only be “related in some manner and/or if the circumstances surrounding their marketing are such that they could give rise to the mistaken belief that [the goods] emanate from the same source.” Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i).
Here, applicant’s “Computer software and mobile application software for controlling operations of umbrellas, parasols, and other shading devices; . . . computer software and mobile application software for providing healthcare analysis and/or guidance based on sensor readings obtained from umbrellas, parasols, and other shading devices; computer software and mobile application software for providing weather analysis, guidance and forecasting based on sensor readings obtained from umbrellas, parasols, and other shading devices” is closely related to registrant’s “portable outdoor canopies.”
As an initial matter, as explained below, applicant’s identification of goods is overbroad and indefinite, potentially including any form of software. See Identification of Goods Overbroad and Indefinite – Amendment Required. Moreover, the wording “shading devices” could include any type of shading device, including canopies.
Finally, where, as here, the marks of the respective parties are identical, the degree of similarity or relatedness between the goods and/or services needed to support a finding of likelihood of confusion declines. See In re i.am.symbolic, llc, 116 USPQ2d 1406, 1411 (TTAB 2015) (citing In re Shell Oil Co., 992 F.2d 1204, 1207, 26 USPQ2d 1687, 1689 (Fed. Cir. 1993)), aff’d, 866 F.3d 1315, 123 USPQ2d 1744 (Fed. Cir. 2017); TMEP §1207.01(a). Put simply, consumers are more likely to associate the parties’ goods to the same source when they encounter their identical marks.
Overall, when purchasers encounter the goods of applicant and registrants, they are likely to be confused as to the source of the goods by the relationship between them. Thus, the goods are closely related.
Conclusion
Therefore, because the marks are confusingly similar and the goods are closely related, purchasers encountering these goods are likely to believe, mistakenly, that they emanate from a common source. Accordingly, there is a likelihood of confusion and registration is PARTIALLY REFUSED for only “Computer software and mobile application software for controlling operations of umbrellas, parasols, and other shading devices; . . . computer software and mobile application software for providing healthcare analysis and/or guidance based on sensor readings obtained from umbrellas, parasols, and other shading devices; computer software and mobile application software for providing weather analysis, guidance and forecasting based on sensor readings obtained from umbrellas, parasols, and other shading devices” in Class 09pursuant to Section 2(d) of the Trademark Act.
Response to Section 2(d) – Likelihood of Confusion Refusal
The stated refusal refers to “Computer software and mobile application software for controlling operations of umbrellas, parasols, and other shading devices; . . . computer software and mobile application software for providing healthcare analysis and/or guidance based on sensor readings obtained from umbrellas, parasols, and other shading devices; computer software and mobile application software for providing weather analysis, guidance and forecasting based on sensor readings obtained from umbrellas, parasols, and other shading devices” in Class 09 only and does not bar registration in the other classes. Applicant may respond to the stated refusal by submitting evidence and arguments against the refusal. In addition, applicant may respond by doing one of the following:
1. Deleting the goods to which the refusal pertains;
2. Filing a Request to Divide Application form (form #3) to divide out the goods that have not been refused registration, so that the mark may proceed with the goods to which the refusal does not pertain. See 37 C.F.R. §2.87. See generally TMEP §§1110 et seq. (regarding the requirements for filing a request to divide). If applicant files a request to divide, then to avoid abandonment, applicant must also file a timely response to all outstanding issues in this Office action, including the refusal. 37 C.F.R. §2.87(e).
Should applicant respond to this refusal, applicant must still respond to the requirements included in this Office action. See Requirements sections, infra.
PRIOR PENDING APPLICATIONS – POTENTIAL LIKELIHOOD OF CONFUSION
In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicant’s mark and the marks in the referenced applications. Applicant’s election not to submit arguments at this time in no way limits applicant’s right to address this issue later if a refusal under Section 2(d) issues.
While applicant is not required to respond to the issue of the pending application, applicant must respond to the refusal above and requirements below within six months of the mailing date of this Office action to avoid abandonment.
REQUIREMENTS
If applicant chooses to respond to the refusal to register, then applicant must also respond to the following requirements:
IDENTIFICATION OF GOODS OVERBROAD AND INDEFINITE – AMENDMENT REQUIRED
An application must specify, in an explicit manner, the particular goods or services on or in connection with which the applicant uses, or has a bona fide intention to use, the mark in commerce. See 15 U.S.C. §1051(a)(2), (b)(2); 37 C.F.R. §2.32(a)(6); TMEP §1402.01. Therefore, applicant should replace “and/or” with “and” in the identification of goods or services, if appropriate, or rewrite the identification with the “and/or” deleted and the goods or services specified using definite and unambiguous language.
Moreover, the application includes multiple clauses identifying “computer software” or “mobile application software” without further specification. The identification of computer software or mobile application software in International Class 9 is indefinite and too broad and must be clarified to specify whether the format is downloadable, recorded, or online non-downloadable. See 37 C.F.R. §2.32(a)(6); TMEP §§1402.03(d), 1402.11(a). Downloadable and recorded software is in International Class 9, whereas providing temporary, online non-downloadable use of software is a service in International Class 42. See TMEP §1402.03(d). Put simply, applicant must specify whether it offers downloadable software in Class 09 or non-downloadable software as a service in Class 42.
The wording “electronic devices, namely, sensors for environmental monitoring, control, and automation” in the identification of goods is indefinite and must be clarified. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01. Specifically, the type of sensor is unclear – this could include any sensor of any type used in environmental monitoring, from light and temperature sensors to more advanced barometric sensors. Applicant must specify the specific type (or types) of sensor(s) offered.
The wording “computer software for use in environmental monitoring, control, and automation systems” in the identification of goods is indefinite and must be clarified because it is too broad and could include goods and/or services in other international classes. See 37 C.F.R. §2.32(a)(6); TMEP §§1402.01, 1402.03. As explained above, this language could include non-downloadable software as a service in Class 42 or downloadable software in Class 09. Moreover, the function of this software is unclear. In addition to their form, software must include its use or function and, if field- or content-specific, the field of use. Here, software “for use in environmental monitoring, control, and automation systems” could encompass a wide variety of uses, including data transfer, controlling environmental systems, displaying data, performing diagnostics, functioning as an operating system, etc. Applicant must specify the software’s particular use or function (in addition to clarifying its nature).
The wording “electronic devices and computer software that allow users to remotely interact with environmental monitoring, control, and automation systems” and “electronic devices and computer software that allow the sharing and transmission of data and information between devices for the purposes of facilitating environmental monitoring, control, and automation” in the identification of goods is indefinite and must be clarified because it is too broad and could include goods and/or services in other international classes. See 37 C.F.R. §2.32(a)(6); TMEP §§1402.01, 1402.03. First, it is unclear whether this is a single bundled device (featuring a device with recorded software sold as a unit), or whether this refers to two separate goods. Assuming the former, it must be clarified that applicant’s software is recorded or downloadable (not non-downloadable software as a service in Class 42). Moreover, the type of device is unclear – this could include any type of electronic device (including remote controls, control panels, tablets, etc.). Applicant must specify the nature of the software, the type of devices, and the relationship between the devices and software.
Applicant may substitute the following wording, if accurate (suggested amended language in bold):
Class 09: Downloadable computer software and mobile application software for controlling operations of umbrellas, parasols, and other shading devices; Downloadable computer software and mobile application software for storing and communicating audio and video information and data and sensor information, and for setting parameters on computing devices and server devices; Downloadable computer software and mobile application software for providing healthcare analysis and guidance based on sensor readings obtained from umbrellas, parasols, and other shading devices; Downloadable computer software and mobile application software for providing weather analysis, guidance and forecasting based on sensor readings obtained from umbrellas, parasols, and other shading devices; Downloadable computer software and mobile application software for providing solar energy analysis and guidance based on sensor readings, solar cell array output, and solar charging assembly output; wireless cameras; digital cameras; motion activated cameras; remote video monitoring system consisting primarily of a camera and video monitor for recording and transmitting images and videos to local and remote locations; video cameras; Downloadable computer software for mobile phones, tablets and other wireless devices, namely, software for use in recording, viewing, storing, sharing and analyzing online audio and video; Downloadable computer software for use as an application programming interface (API); electric or electronic sensors for motion, humidity, temperature, and light; electronic devices, namely, {specify type of sensor, e.g., humidity, light, temperature, etc.} sensors for use in environmental monitoring, control, and automation; Downloadable computer software for use {specify particular use here, e.g., in controlling, as an operating system for, etc.} environmental monitoring, control, and automation systems; Electronic {specify type of device here, e.g., remote controls, control panels, etc.} and recorded computer software sold as a unit for use in controlling environmental monitoring, control, and automation systems; Electronic {specify type of device here, e.g., remote controls, control panels, etc.} and recorded computer software sold as a unit for use in sharing and transmitting data and information between devices for the purposes of facilitating environmental monitoring, control, and automation; Downloadable software for managing machine-to-machine (M2M) and internet of things (IoT) communications and interactions; Downloadable software for providing machine-to-machine (M2M) and internet of things (IoT) communication integration services, namely, the integration of disparate computer systems, networks, hardware and software through the application of wireless communication technology to facilitate M2M and IoT communication via web based browsers, personal digital assistants, mobile phones, embedded microprocessors, sensors and other electronic devices;
Class 42: Providing online non-downloadable computer software and mobile application software for controlling operations of umbrellas, parasols, and other shading devices; Providing online non-downloadable computer software and mobile application software for storing and communicating audio and video information and data and sensor information, and for setting parameters on computing devices and server devices; Providing online non-downloadable computer software and mobile application software for providing healthcare analysis and guidance based on sensor readings obtained from umbrellas, parasols, and other shading devices; Providing online non-downloadable computer software and mobile application software for providing weather analysis, guidance and forecasting based on sensor readings obtained from umbrellas, parasols, and other shading devices; Providing online non-downloadable computer software and mobile application software for providing solar energy analysis and guidance based on sensor readings, solar cell array output, and solar charging assembly output; Providing online non-downloadable computer software for mobile phones, tablets and other wireless devices, namely, software for use in recording, viewing, storing, sharing and analyzing online audio and video; Providing online non-downloadable computer software for use as an application programming interface (API); Providing online non-downloadable computer software for use {specify particular use here, e.g., in controlling, as an operating system for, etc.} environmental monitoring, control, and automation systems; Providing online non-downloadable software for managing machine-to-machine (M2M) and internet of things (IoT) communications and interactions; Providing online non-downloadable software for providing machine-to-machine (M2M) and internet of things (IoT) communication integration services, namely, the integration of disparate computer systems, networks, hardware and software through the application of wireless communication technology to facilitate M2M and IoT communication via web based browsers, personal digital assistants, mobile phones, embedded microprocessors, sensors and other electronic devices;
TMEP §1402.01
Applicant may amend the identification to clarify or limit the goods and/or services, but not to broaden or expand the goods and/or services beyond those in the original application or as acceptably amended. See 37 C.F.R. §2.71(a); TMEP §1402.06. Generally, any deleted goods and/or services may not later be reinserted. See TMEP §1402.07(e).
For assistance with identifying and classifying goods and/or services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
CLARIFICATION OF THE NUMBER OF CLASSES FOR WHICH REGISTRATION IS SOUGHT REQUIRED
The application identifies goods and services that could be classified in at least 2 classes; however, applicant submitted fees sufficient for 1 class ONLY. In a multiple-class application, a fee for each class is required. 37 C.F.R. §2.86(a)(2), (b)(2); TMEP §§810.01, 1403.01.
Therefore, applicant must either (1) restrict the application to the number of classes covered by the fees already paid, or (2) submit the fees for each additional class.
ADVISORY – MULTIPLE CLASS APPLICATION REQUIREMENTS FOR APPLICATIONS BASED ON SECTION 1(b)
(1) List the goods and/or services by their international class number in consecutive numerical order, starting with the lowest numbered class.
(2) Submit a filing fee for each international class not covered by the fee(s) already paid (view the USPTO’s current fee schedule).
See 37 C.F.R. §2.86(a); TMEP §§1403.01, 1403.02(c).
For an overview of the requirements for a Section 1(b) multiple-class application and how to satisfy the requirements online using the Trademark Electronic Application System (TEAS) form, see the Multiple-class Application webpage.
REQUEST FOR INFORMATION – INFORMATION ABOUT GOODS AND/OR SERVICES REQUIRED
Additionally, applicant must answer the following questions:
Failure to comply with a request for information is grounds for refusing registration. In re Harley, 119 USPQ2d 1755, 1757-58 (TTAB 2016); TMEP §814. Merely stating that information about the services is available on applicant’s website is an insufficient response and will not make the relevant information of record. See In re Planalytics, 70 USPQ2d 1453, 1457-58 (TTAB 2004).
RESPONSE GUIDELINES
For this application to proceed, applicant must explicitly address each refusal and requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
How to respond. Click to file a response to this nonfinal Office action.
/Hunter Bayliss/
Examining Attorney
Law Office 113
571-272-6526
Hunter.Bayliss@USPTO.gov
RESPONSE GUIDANCE