Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88850335

Filing Date: 03/27/020

To the Commissioner for Trademarks:

MARK: Bringing Customer Strategies to Life (Standard Characters, see mark)
The literal element of the mark consists of Bringing Customer Strategies to Life. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, W.W. Grainger, Inc., a corporation of Illinois, having an address of
      100 Grainger Parkway
      Lake Forest, Illinois 60045
      United States
      ChiPTOClient@gtlaw.com

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Business consulting and marketing services in the field of industrial, institutional, commercial and janitorial equipment and supplies; computerized online ordering services in the field of industrial, institutional, commercial and janitorial equipment and supplies; retail and wholesale store services in the field of industrial, institutional, commercial and janitorial equipment and supplies; distributorship services in the field of industrial, institutional, commercial and janitorial equipment and supplies; providing information and consulting services in connection with all of the foregoing
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Jeffrey P. Dunning. Other appointed attorneys are Mark R. Galis, Herbert H. Finn, Richard D. Harris, Gary R. Jarosik, Keith R. Jarosik, James J. Lukas, Jr., Eric J. Maiers, Jeffrey G. Mote, Cameron M. Nelson, Howard E. Silverman, Barry R. Horwitz, Matthew J. Levinstein, Marc Trachtenberg, Benjamin P. Gilford, Jonathan Giroux, Jacqueline Brousseau, Callie Sand, Michael Friedman, Sara Skulman, Chase Means, Maja Sherman. Jeffrey P. Dunning of Greenberg Traurig, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 3100
      77 W. Wacker Drive
      Chicago, Illinois 60601
      United States
      312-456-8400(phone)
      312.456.8435(fax)
      chiipmail@gtlaw.com
The docket/reference number is 059505.04030.
Jeffrey P. Dunning submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Jeffrey P. Dunning

PRIMARY EMAIL FOR CORRESPONDENCE: chiipmail@gtlaw.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): matthewsk@gtlaw.com; dunningj@gtlaw.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jeffrey P. Dunning/   Date: 03/27/2020
Signatory's Name: Jeffrey P. Dunning
Signatory's Position: Attorney of record, Illinois bar member
Payment Sale Number: 88850335
Payment Accounting Date: 03/27/2020

Serial Number: 88850335
Internet Transmission Date: Fri Mar 27 12:44:02 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XX.X-202003271244022158
39-88850335-710981b0eac1faa8074b7fd81b63
91a26a02bfc34445b026ec15d6f729c47be-DA-4
4024523-20200327124258020798