To: | The Sugar Art Inc. (afrys1987@gmail.com) |
Subject: | U.S. Trademark Application Serial No. 88848331 - PEARL - N/A |
Sent: | July 13, 2021 12:18:54 PM |
Sent As: | ecom122@uspto.gov |
Attachments: |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88848331
Mark: PEARL
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Correspondence Address:
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Applicant: The Sugar Art Inc.
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Reference/Docket No. N/A
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: July 13, 2021
This Office action is supplemental to and supersedes the previous Office action issued on June 21, 2020 in connection with this application. Based on information and/or documentation in applicant’s response, the trademark examining attorney now issues the following new refusal: Trademark Act Sections 1, 2, 3 & 45 Refusal. See TMEP §§706, 711.02.
In a previous Office action dated June 21, 2020, the trademark examining attorney refused registration of the applied-for mark based on the following: Trademark Act Section 2(d), Trademark Act Sections 1, 2 & 45 Refusal for the mark failing to function as a trademark and Trademark Act Section 2(e)(1) for the mark being merely descriptive. Moreover, applicant was notified of a prior filed application.
The following refusal and notification have been withdrawn: Trademark Act Sections 1, 2 & 45 Refusal and Prior Filed Application Notice. See TMEP §713.02.
The following refusals are continued and maintained: Trademark Act Section 2(d) and Trademark Act Section 2(e)(1) for the mark being merely descriptive. See TMEP §713.02.
The following is a SUMMARY OF ISSUES that applicant must address:
Applicant must respond to all issues raised in this Office action and the previous June 21, 2020 Office action, within six (6) months of the date of issuance of this Office action. 37 C.F.R. §2.62(a); see TMEP §711.02. If applicant does not respond within this time limit, the application will be abandoned. 37 C.F.R. §2.65(a).
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
The applicant has applied to register the mark PEARL in standard character format for “Food coloring” in class 002.
The mark in Registration No. 4338892 is SUPER PEARL in standard character format for “Food colors for domestic use” in class 002.
The mark in Registration No. 5410423 is EMPRESS PEARL in standard character format for “Edible powdered dust for decoration of confectioneries” in class 030.
Please note, all the marks are in standard character format.
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
Comparison of the Marks
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).
In this case, applicant’s mark PEARL is confusingly similar to the marks SUPER PEARL in Registration No. 4338892 and EMPRESS PEARL in Registration No. 5410423. Specifically, PEARL in applicant’s mark is highly similar in sound and appearance to the PEARL in registrants’ marks in Registration Nos. 4338892 and 5410423. Further, this shared word means “a nearly neutral slightly bluish medium gray”. See the evidence attached to the Office Action dated June 21, 2020 at p. 6.
Moreover, the applicant’s mark PEARL is wholly encompassed within the registrants’ marks SUPER PEARL in Registration No. 4338892 and EMPRESS PEARL in Registration No. 5410423, thus, purchasers are likely to believe that registrants’ marks merely identify additional lines of food color and edible powdered dust goods. Specifically, purchasers are likely to believe that the marks SUPER PEARL in Registration No. 4338892 and EMPRESS PEARL in Registration No. 5410423, identify new lines of food color and edible powdered dust goods offered under the PEARL line of food coloring goods. Incorporating the entirety of one mark within another does not obviate the similarity between the compared marks, as in the present case, nor does it overcome a likelihood of confusion under Section 2(d). See Wella Corp. v. Cal. Concept Corp., 558 F.2d 1019, 1022, 194 USPQ 419, 422 (C.C.P.A. 1977) (finding CALIFORNIA CONCEPT and surfer design and CONCEPT confusingly similar); Coca-Cola Bottling Co. v. Jos. E. Seagram & Sons, Inc., 526 F.2d 556, 557, 188 USPQ 105, 106 (C.C.P.A. 1975) (finding BENGAL LANCER and design and BENGAL confusingly similar); In re Integrated Embedded, 120 USPQ2d 1504, 1513 (TTAB 2016) (finding BARR GROUP and BARR confusingly similar); In re Mr. Recipe, LLC, 118 USPQ2d 1084, 1090 (TTAB 2016) (finding JAWS DEVOUR YOUR HUNGER and JAWS confusingly similar); TMEP §1207.01(b)(iii). In the present case, the marks are identical in part.
Applicant’s Argument
Applicant primarily argues applicant’s mark differs in appearance and overall commercial impression from the registrants’ marks, because applicant’s mark is spelt differently, looks different and has less words than the registered marks, which gives applicant’s mark an overall separate and distinct commercial impression apart from the registered marks. See the Response to Office Action dated March 4, 2021 at p. 2-4. However this is unpersuasive, because applicant’s mark shares the identical word PEARL with registrants’ marks. In particular, the applicant’s mark PEARL is wholly encompassed within the registrants’ marks SUPER PEARL in Registration No. 4338892 and EMPRESS PEARL in Registration No. 5410423, thus, purchasers are likely to believe that registrants’ marks merely identify additional lines of food color and edible powdered dust goods offered under the PEARL line of food coloring goods. Moreover, applicant’s mark does not create a distinct commercial impression from the registered marks because it contains some of the wording in the registered marks and does not add any wording that would distinguish it from those marks. Therefore, the marks are identical in part and are confusingly similar.
In summary, because of the contemporaneous use of the word PEARL, it follows that purchasers are likely to believe that the marks identify the same source for food coloring goods. Thus, the marks are confusingly similar.
Comparison of the Goods
The applicant’s goods are “Food coloring” in class 002.
The registrant’s goods in Registration No. 4338892 are “Food colors for domestic use” in class 002.
The registrant’s goods in Registration No. 5410423 are “Edible powdered dust for decoration of confectioneries” in class 030.
As the case law and attached evidence shows, the applicant's food coloring goods, registrant’s food color goods in Registration No. 4338892 and registrant’s edible powdered dust goods for decoration of confectioneries in Registration No. 5410423 are commercially related, because applicant’s broad identification encompasses registrants’ narrower identifications in Registration Nos. 4338892 and 5410423.
In this case, the application uses broad wording to describe “Food coloring”, which presumably encompasses all goods of the type described, including registrants’ more narrow identifications of: “Food colors for domestic use” in Registration No. 4338892 and “Edible powdered dust for decoration of confectioneries” in Registration No. 5410423. See, e.g., In re Solid State Design Inc., 125 USPQ2d 1409, 1412-15 (TTAB 2018); Sw. Mgmt., Inc. v. Ocinomled, Ltd., 115 USPQ2d 1007, 1025 (TTAB 2015). Thus, applicant’s and registrants’ goods are legally identical. See, e.g., In re i.am.symbolic, llc, 127 USPQ2d 1627, 1629 (TTAB 2018) (citing Tuxedo Monopoly, Inc. v. Gen. Mills Fun Grp., Inc., 648 F.2d 1335, 1336, 209 USPQ 986, 988 (C.C.P.A. 1981); Inter IKEA Sys. B.V. v. Akea, LLC, 110 USPQ2d 1734, 1745 (TTAB 2014); Baseball Am. Inc. v. Powerplay Sports Ltd., 71 USPQ2d 1844, 1847 n.9 (TTAB 2004)). In particular, “food coloring” means “a digestible substance used to give color to food”, which includes anything that can give color to food including registrant’s food color goods in Registration No. 4338892 and registrant’s edible powdered dust goods in Registration No. 5410423. See the evidence attached to the Office Action dated June 21, 2020 at p. 7.
Additionally, the goods of the parties have no restrictions as to nature, type, channels of trade, or classes of purchasers and are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)). Thus, applicant’s and registrants’ goods are related.
Applicant’s Arguments
Applicant primarily argues applicant’s goods are not related to registrants’ goods, because applicant’s goods are food coloring, registrants’ goods are food colors for domestic use in connection with SUPER PEARL and edible powdered dust for decoration of confectionaries in connection with EMPRESS PEARL, applicant’s goods travel in separate and distinct trade channels from registrants’ goods and applicant’s goods are marketed to different consumers than registrants’ goods. See the Response to Office Action dated March 4, 2021 at p. 5-8. However this is unpersuasive, because determining likelihood of confusion is based on the description of the goods stated in the application and registrations at issue, not on extrinsic evidence of actual use. See In re Detroit Athletic Co., 903 F.3d 1297, 1307, 128 USPQ2d 1047, 1052 (Fed. Cir. 2018) (citing In re i.am.symbolic, llc, 866 F.3d 1315, 1325, 123 USPQ2d 1744, 1749 (Fed. Cir. 2017)). In this case, the application uses broad wording to describe “Food coloring”, which presumably encompasses all goods of the type described, including registrants’ more narrow identifications of: “Food colors for domestic use” in Registration No. 4338892 and “Edible powdered dust for decoration of confectioneries” in Registration No. 5410423. See, e.g., In re Solid State Design Inc., 125 USPQ2d 1409, 1412-15 (TTAB 2018); Sw. Mgmt., Inc. v. Ocinomled, Ltd., 115 USPQ2d 1007, 1025 (TTAB 2015). Thus, applicant’s and registrants’ goods are legally identical. See, e.g., In re i.am.symbolic, llc, 127 USPQ2d 1627, 1629 (TTAB 2018) (citing Tuxedo Monopoly, Inc. v. Gen. Mills Fun Grp., Inc., 648 F.2d 1335, 1336, 209 USPQ 986, 988 (C.C.P.A. 1981); Inter IKEA Sys. B.V. v. Akea, LLC, 110 USPQ2d 1734, 1745 (TTAB 2014); Baseball Am. Inc. v. Powerplay Sports Ltd., 71 USPQ2d 1844, 1847 n.9 (TTAB 2004)). In particular, “food coloring” means “a digestible substance used to give color to food”, which includes anything that can give color to food including registrant’s food color goods in Registration No. 4338892 and registrant’s edible powdered dust goods in Registration No. 5410423. See the evidence attached to the Office Action dated June 21, 2020 at p. 7. Additionally, the goods of the parties have no restrictions as to nature, type, channels of trade, or classes of purchasers and are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)). Thus, applicant’s and registrants’ goods are related.
Applicant primarily argues applicant’s consumers are sophisticated in so far as they exercise care when making a purchasing decision for such goods. See the Response to Office Action dated March 4, 2021 at p. 8-9. However this is unpersuasive, because the fact that purchasers are sophisticated or knowledgeable in a particular field does not necessarily mean that they are sophisticated or knowledgeable in the field of trademarks or immune from source confusion. TMEP §1207.01(d)(vii); see, e.g., Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d. 1317, 1325, 110 USPQ2d 1157, 1163-64 (Fed. Cir. 2014); Top Tobacco LP v. N. Atl. Operating Co., 101 USPQ2d 1163, 1170 (TTAB 2011). Further, where the purchasers consist of both professionals and the public, the standard of care for purchasing the goods is that of the least sophisticated potential purchaser. In re FCA US LLC, 126 USPQ2d 1214, 1222 (TTAB 2018) (citing Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d. at 1325, 110 USPQ2d at 1163), aff’d per curiam, 777 F. App’x 516, 2019 BL 375518 (Fed. Cir. 2019).
Applicant primarily argues there is no evidence in the record indicating that there has been actual confusion in the marketplace between Applicant’s trademark and the cited marks. See the Response to Office Action dated March 4, 2021 at p. 9-10. However this is unpersuasive, because “‘a showing of actual confusion is not necessary to establish a likelihood of confusion.’” In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017) (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); TMEP §1207.01(d)(ii). “[T]he relevant test is likelihood of confusion, not actual confusion.” In re Detroit Athletic Co., 903 F.3d 1297, 1309, 128 USPQ2d 1047, 1053 (Fed. Cir. 2018) (emphasis in original). “Uncorroborated statements of no known instances of actual confusion . . . are of little evidentiary value,” especially in ex parte examination. In re Majestic Distilling Co., 315 F.3d 1311, 1317, 65 USPQ2d 1201, 1205 (Fed. Cir. 2003).
Accordingly, purchasers are likely to be confused as to the source of the goods when they encounter food coloring offered under highly similar marks. Therefore, applicant's goods and registrants’ goods are considered related for likelihood of confusion purposes.
In summary, the marks are confusingly similar and the goods are related. Therefore, purchasers are likely to be confused as to the source of the goods. Thus, registration is refused pursuant to Section 2(d) of the Trademark Act.
Applicant should note the following additional ground for refusal.
SECTIONS 1, 2, 3 & 45 REFUSAL – FAILURE TO FUNCTION AS A TRADEMARK
Registration is refused because the applied-for mark is a term that does not function as a trademark to indicate the source of applicant’s goods and to identify and distinguish them from others. Trademark Act Sections 1, 2, 3, and 45, 15 U.S.C. §§1051-1053, 1127. In this case, the applied-for mark is a term that is commonly used by those in applicant’s particular trade or industry to merely convey information about applicant’s or similar goods. See In re Boston Beer Co., 198 F.3d 1370, 1372-74, 53 USPQ2d 1056, 1058-59 (Fed. Cir. 1999) (holding THE BEST BEER IN AMERICA for beer and ale a common claim of superiority and incapable of registration); In re Melville Corp., 228 USPQ 970, 971 (TTAB 1986) (holding BRAND NAMES FOR LESS for retail clothing store services a common promotional phrase and incapable of registration); TMEP §1202.04(a).
Slogans and terms that are merely informational in nature, such as statements or laudatory phrases about goods ordinarily used in business or in a particular trade or industry, are not registrable. See In re Eagle Crest, Inc., 96 USPQ2d 1227, 1229 (TTAB 2010). Determining whether the term functions as a trademark depends on how it would be perceived by the relevant public. In re Wal-Mart Stores, Inc., 129 USPQ2d 1148, 1150 (TTAB 2019) (citing D.C. One Wholesaler, Inc. v. Chien, 120 USPQ2d 1710, 1713 (TTAB 2016)); In re Eagle Crest, Inc., 96 USPQ2d at 1229; TMEP §1202.04. “The more commonly a [slogan or term] is used, the less likely that the public will use it to identify only one source and the less likely that it will be recognized by purchasers as a trademark [or service mark].” In re Hulting, 107 USPQ2d 1175, 1177 (TTAB 2013) (quoting In re Eagle Crest, Inc., 96 USPQ2d at 1229); TMEP §1202.04(b).
The attached evidence shows that PEARL is commonly used by those in applicant’s particular trade or industry to indicate the particular color of food coloring goods. See the evidence attached to the Office Action dated June 21, 2020 at p. 6 & 8-10. Because consumers are accustomed to seeing this term used in this manner, when it is applied to applicant’s goods, they would perceive it merely as informational matter indicating the particular color of the food coloring goods. Thus, this term would not be perceived as a mark that distinguishes applicant’s goods from those of others and identifies the source of applicant’s goods.
An applicant may not overcome this refusal by amending the application to seek registration on the Supplemental Register or asserting a claim of acquired distinctiveness under Section 2(f). TMEP §1202.04(d); see In re Eagle Crest, Inc., 96 USPQ2d at 1229. Nor will submitting a substitute specimen overcome this refusal. See TMEP §1202.04(d).
Applicant should note the following additional ground for refusal.
SECTION 2(e)(1) REFUSAL - MERELY DESCRIPTIVE
In this case, the mark is descriptive of applicant’s goods and does not create a unique, incongruous, or nondescriptive meaning in relation to the goods. Specifically, the applicant has applied to register the mark PEARL for “Food coloring” in class 002. PEARL means “a nearly neutral slightly bluish medium gray”. See the evidence attached to the Office Action dated June 21, 2020 at p. 6. Therefore, PEARL merely describes applicant provides food coloring goods in a nearly neutral slightly bluish medium gray color, which is a characteristic of applicant’s goods.
Moreover, many companies that provide similar food coloring goods as applicant use the word PEARL to describe the color of their goods, as denoted by the following examples of use in the attached screenshots:
Thus, the wording in the applicant’s mark is merely descriptive of a characteristic of applicant’s goods.
Therefore, the wording PEARL immediately conveys to purchasers that applicant provides food coloring goods in a nearly neutral slightly bluish medium gray color. Thus, the mark is merely descriptive of a characteristic of applicant’s goods, and registration is refused pursuant to Section 2(e)(1) of the Trademark Act.
Please note, applicant did not provide any evidence or arguments in support of registration concerning this refusal.
SUPPLEMENTAL REGISTER ADVISORY
(1) Use of the registration symbol ® with the registered mark in connection with the designated goods, which provides public notice of the registration and potentially deters third parties from using confusingly similar marks.
(2) Inclusion of the registered mark in the USPTO’s database of registered and pending marks, which will (a) make it easier for third parties to find it in trademark search reports, (b) provide public notice of the registration, and thus (c) potentially deter third parties from using confusingly similar marks.
(3) Use of the registration by a USPTO trademark examining attorney as a bar to registering confusingly similar marks in applications filed by third parties.
(4) Use of the registration as a basis to bring suit for trademark infringement in federal court, which, although more costly than state court, means judges with more trademark experience, often faster adjudications, and the opportunity to seek an injunction, actual damages, and attorneys’ fees and costs.
(5) Use of the registration as a filing basis for a trademark application for registration in certain foreign countries, in accordance with international treaties.
See 15 U.S.C. §§1052(d), 1091, 1094; J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition §§19:33, 19:37 (rev. 4th ed. Supp. 2017).
Because of the legal technicalities and strict deadlines of the trademark application process, applicant is encouraged to hire a private attorney who specializes in trademark matters to assist in this process. The assigned trademark examining attorney can provide only limited assistance explaining the content of an Office action and the application process. USPTO staff cannot provide legal advice or statements about an applicant’s legal rights. TMEP §§705.02, 709.06. See Hiring a U.S.-licensed trademark attorney for more information.
RESPONSE GUIDELINES
For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in the application record. See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05.
How to respond. Click to file a response to this nonfinal Office action.
/Rebecca Lee/
Examining Attorney
Law Office 122
(571) 272 - 7809
Rebecca.Lee1@uspto.gov
RESPONSE GUIDANCE