Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88804930

Filing Date: 02/20/020

To the Commissioner for Trademarks:

MARK: SJ Juvrena (stylized and/or with design, see mark)
The literal element of the mark consists of SJ Juvrena. The applicant is not claiming color as a feature of the mark. The mark consists of an overall rain drop shape. The right side of the rain drop consists of a curved letter J. On top of the letter J is a smaller letter S written in a swirl pattern. The letter S acts as a representation of air. In the middle of the rain drop is a swirled line representing water. Below the swirled line and on the bottom of the drop are three leaves. On the left side of the drop is a silhouette of a woman's face facing the viewers left. The top of the woman's face and the curved line in the middle form a peak that resembles fire. The spaces between each element in the design represent Ether. Below the aforementioned image is the wording JUVERNA written in an uppercase font. The letter A in JUVERNA does not have a line in the middle and the letter R extends dramatically below the rest of the letters. The letter J is slightly taller than the other letters.
The applicant, Yecenia Guzman, a citizen of United States, having an address of
      620 Chauncey Walker Street
      Belchertown, Massachusetts 01007
      United States
      646-345-5746(phone)
      contact@juvrena.com

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Online retail store services selling makeup, eyeshadows, eyeliners, lipsticks, lip glosses, face shimmers, body shimmers, foundation, powders, bronzers, mascaras, primers, makeup removers, makeup applicators, sponges, brushes; cosmetic bags, skin care bags, cleansers, toners, creams, serums, masks, exfoliators; sun care sprays, moisturizers, creams, lotions, face scrubs, body scrubs, gels, skin care treatments, spa treatments

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/31/2017, and first used in commerce at least as early as 07/31/2017, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Website showing mark being used in commerce.
Specimen File1
Specimen File2

The applicant's current Correspondence Information:

Guzman, Yecenia

PRIMARY EMAIL FOR CORRESPONDENCE: contact@juvrena.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Yecenia Guzman/   Date: 02/20/2020
Signatory's Name: Guzman, Yecenia
Signatory's Position: Owner
Payment Sale Number: 88804930
Payment Accounting Date: 02/20/2020

Serial Number: 88804930
Internet Transmission Date: Thu Feb 20 19:47:17 ET 2020
TEAS Stamp: USPTO/BAS-XX.X.XXX.XXX-20200220194717519
621-88804930-710163862fbb54d9222eb29cd54
4c89924512dce7f04172e14cef75849945697334
-CC-47163002-20200220154515171663