Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The color(s) blue, gold, white, green, lilac and purple is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the word SIMPLY ORGANIC in green. To the left of the word "Simply" above the "O" in "organic" is a blue oval surrounded by a
gold bow, all of which over a background of a white, lilac and purple circle surrounded by a light green arc, which in turn is surrounded by a dark green arc. A dark green plant stem with two light
and dark green leaves comes up from the dark green arc through light green arc and into the white and purple circle below the wording.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
640 x 536
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Mead Johnson & Company
*STREET
2400 West Lloyd Expressway
*CITY
Evansville
*STATE
(Required for U.S. applicants)
Indiana
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
47721-0001
LEGAL ENTITY INFORMATION
TYPE
limited liability company
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
005
*IDENTIFICATION
Infant formulas and food for infants; dietary, nutritional and food supplements; vitamin and mineral supplements; simulated and substitute
breast milk formula in liquid and powder form for infants; electrolyte replenishment preparations; infant formula and foods in premeasured packets; milk-based infant formula; amino acid-based,
soy-based, coconut-based, rice-based, nut-based, hemp-based and oat milk-based infant formula; all of the foregoing being organic.
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
029
*IDENTIFICATION
Milk-based drinks, namely, powdered and liquid milk drinks; milk substitutes, namely, amino acid-based, soy-based, coconut-based, rice-based,
nut-based, hemp-based and oat-based milk substitutes in powdered and liquid form; powdered preparations for making milk beverages, specifically, milk powder; all of the foregoing being organic.
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88797494
Filing Date:02/14/2020
To the Commissioner for Trademarks:
MARK: SIMPLY ORGANIC (stylized and/or with design, see mark)
The literal element of the mark consists of SIMPLY ORGANIC. The color(s) blue, gold, white, green, lilac and purple is/are claimed as a feature of the mark. The mark consists of the word SIMPLY
ORGANIC in green. To the left of the word "Simply" above the "O" in "organic" is a blue oval surrounded by a gold bow, all of which over a background of a white, lilac and purple circle surrounded by
a light green arc, which in turn is surrounded by a dark green arc. A dark green plant stem with two light and dark green leaves comes up from the dark green arc through light green arc and into the
white and purple circle below the wording.
The applicant, Mead Johnson & Company, a limited liability company legally organized under the laws of Delaware, having an address of
2400 West Lloyd Expressway
Evansville, Indiana 47721-0001
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 005: Infant formulas and food for infants; dietary, nutritional and food supplements; vitamin and mineral supplements; simulated and substitute breast milk formula in liquid
and powder form for infants; electrolyte replenishment preparations; infant formula and foods in premeasured packets; milk-based infant formula; amino acid-based, soy-based, coconut-based,
rice-based, nut-based, hemp-based and oat milk-based infant formula; all of the foregoing being organic.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 029: Milk-based drinks, namely, powdered and liquid milk drinks; milk substitutes, namely, amino acid-based, soy-based, coconut-based, rice-based, nut-based, hemp-based and
oat-based milk substitutes in powdered and liquid form; powdered preparations for making milk beverages, specifically, milk powder; all of the foregoing being organic.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant hereby appoints Mark Lerner, Esq.. Mark Lerner, Esq. of Duane Morris LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
230 Park Avenue - Suite 1130
New York, New York 10169
United States
212-404-8714(phone)
212 818-9606(fax)
MALerner@duanemorris.com (authorized).
The attorney docket/reference number is S4888-00782.
Mark Lerner, Esq. submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).
Serial Number: 88797494
Internet Transmission Date: Fri Feb 14 10:18:14 EST 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2020021410181435
2785-88797494-700293864e172976023c2c1960
7faeadc1a8e9744c47875d5277b7d9c2d899-DA-
18148702-20200213135301129415