Offc Action Outgoing

AETHOS

SPECIALIZED BICYCLE COMPONENTS, INC.

U.S. Trademark Application Serial No. 88792226 - AETHOS - 167611.tbd

To: Specialized Bicycle Components, Inc. (tm-dept@quarles.com)
Subject: U.S. Trademark Application Serial No. 88792226 - AETHOS - 167611.tbd
Sent: May 05, 2020 09:38:25 AM
Sent As: ecom116@uspto.gov
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United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88792226

 

Mark:  AETHOS

 

 

 

 

Correspondence Address: 

LORI S. MEDDINGS

QUARLES & BRADY LLP

33 EAST MAIN STREET

MADISON, WI 53703

 

 

 

Applicant:  Specialized Bicycle Components, Inc.

 

 

 

Reference/Docket No. 167611.tbd

 

Correspondence Email Address: 

 tm-dept@quarles.com

 

 

 

NONFINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS).  A link to the appropriate TEAS response form appears at the end of this Office action. 

 

 

Issue date: May 05, 2020  

 

 

.

The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to the issues below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.

 

SUMMARY OF ISSUES:

  • Section 2(d) Refusal – Likelihood of Confusion
  • Information About Mark Required

 

SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION

 

Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 5243560.  Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.  See the attached registration.

 

The applied-for mark is AETHOS for “Bicycle frames; Bicycles” in International Class 12.

 

The registered mark is ATHOS for “Rims for vehicle wheels; tyres for vehicle wheels” in International Class 12.

 

Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties.  See 15 U.S.C. §1052(d).  Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”).  In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017).  Any evidence of record related to those factors need be considered; however, “not all of the DuPont factors are relevant or of similar weight in every case.”  In re Guild Mortg. Co., 912 F.3d 1376, 1379, 129 USPQ2d 1160, 1162 (Fed. Cir. 2019) (quoting In re Dixie Rests., Inc., 105 F.3d 1405, 1406, 41 USPQ2d 1531, 1533 (Fed. Cir. 1997)).

 

Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis:  (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services.  See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01. 

 

Similarity of the Marks

 

Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression.  Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v).  “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.”  In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).

 

When comparing marks, “[t]he proper test is not a side-by-side comparison of the marks, but instead whether the marks are sufficiently similar in terms of their commercial impression such that [consumers] who encounter the marks would be likely to assume a connection between the parties.”  Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1373, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1368, 101 USPQ2d 1713, 1721 (Fed. Cir. 2012)); TMEP §1207.01(b).  The proper focus is on the recollection of the average purchaser, who retains a general rather than specific impression of trademarks.  In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re St. Helena Hosp., 774 F.3d 747, 750-51, 113 USPQ2d 1082, 1085 (Fed. Cir. 2014); Geigy Chem. Corp. v. Atlas Chem. Indus., Inc., 438 F.2d 1005, 1007, 169 USPQ 39, 40 (C.C.P.A. 1971)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).

 

In this case, the marks create a substantially similar commercial impression because the applied-for mark, AETHOS, differs from the registered mark, ATHOS, by only one letter. Applicant has merely added the letter “E” after the letter “A” in the term. Thus, the marks are highly similar in terms of appearance. Further, the marks are pronounced similarly. The attached evidence from the Meriam Webster Dictionary sows that the vowels “AE” at the beginning of a word may be pronounced either as a long “a” or long “e” sound. See http://www.merriam-webster.com/words-at-play/how-to-pronounce-ae-in-english-words-diphthong. And the attached evidence from Howtopronounce.com shows that ATHOS may also be pounced with and “AE” combination sound at the beginning of the term. See http://www.howtopronounce.com/athos. Thus, the marks are highly similar if not identical in terms of pronunciation. Accordingly, the marks are confusingly similar.

 

Relatedness of the Goods

 

Next, the goods are compared to determine whether they are similar, commercially related, or travel in the same trade channels.  See Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369-71, 101 USPQ2d 1713, 1722-23 (Fed. Cir. 2012); Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1165, 64 USPQ2d 1375, 1381 (Fed. Cir. 2002); TMEP §§1207.01, 1207.01(a)(vi).

The compared goods need not be identical or even competitive to find a likelihood of confusion.  See On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000); TMEP §1207.01(a)(i).  They need only be “related in some manner and/or if the circumstances surrounding their marketing are such that they could give rise to the mistaken belief that [the goods and/or services] emanate from the same source.”  Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i).

 

In this case, applicant’s bicycles and bicycle frames are highly related to registrant’s tires for vehicles. The attached definition from the Merriam Webster Dictionary shows that a “vehicle” is “a means of carrying or transporting something.” See http://www.merriam-webster.com/dictionary/vehicle. Thus, a bicycle is a type of vehicle. And, the attached Internet evidence consisting of screenshots of State Bicycle Co., Trek, and Schwinn products establishes that the same entity commonly manufactures, produces, or provides the relevant goods and markets the goods under the same mark. See http://www.trekbikes.com/us/en_US/bikes/mountain-bikes/fat-bikes/farley/farley-c-frameset/p/24502/?colorCode=reddark, http://www.trekbikes.com/us/en_US/bikes/c/B100/?pageSize=24&q=%3Arelevance%3AnewFlag%3ANEW#, http://www.trekbikes.com/us/en_US/equipment/cycling-components/bike-tires/road-bike-tires/bontrager-r1-hard-case-lite-road-tire/p/25927/?colorCode=black, http://www.statebicycle.com/collections/city-bikes-1/products/the-elliston-deluxe, http://www.statebicycle.com/collections/tires-tubes/products/tire-set, http://www.statebicycle.com/collections/frames, http://www.schwinnbikes.com/collections/road-bikes/products/volare-1400-mens-road-bike, http://www.target.com/p/kenda-schwinn-tire-26-x-1-3-4-clincher-wire-black-22tpi/-/A-76831410. Accordingly, when consumers encounter bicycles, bicycle frames, and tires sold under the same mark, they are likely to be confused as to the source of the goods. Thus, applicant’s and registrant’s goods are considered related for likelihood of confusion purposes.  See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).

 

For the forgoing reasons, the marks create substantially similar commercial impressions and the goods are related such that they are likely to be encountered in the marketplace by the same consumers. Therefore, registration of the applied for mark is refused based on Section 2(d) of the Trademark Act.

 

Although applicant’s mark has been refused registration, applicant may respond to the refusal by submitting evidence and arguments in support of registration.  However, if applicant responds to the refusal, applicant must also respond to the requirement set forth below.

 

INFORMATION ABOUT MARK REQUIRED

 

To permit proper examination of the application, applicant must specify whether “AETHOS” in the mark has any meaning in a foreign language.  See 37 C.F.R. §§2.32(a)(9), 2.61(b); TMEP §§809, 814.  If the wording has meaning in a foreign language, applicant must provide an English translation, and may use the following format:  The English translation of “AETHOS” is “{specify}”.  TMEP §809.03. 

 

Alternatively, if the wording has no meaning in a foreign language, applicant should provide the following statement:  The wording “AETHOS” has no meaning in a foreign language. 

 

Id.

 

RESPONSE AND ASSISTANCE

 

Please call or email the assigned trademark examining attorney with questions about this Office action.  Although an examining attorney cannot provide legal advice, the examining attorney can provide additional explanation about the refusal and requirement in this Office action.  See TMEP §§705.02, 709.06. 

 

The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in the application record.  See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05. 

 

How to respond.  Click to file a response to this nonfinal Office action.    

 

 

/Rebecca Eubank/

Rebecca Eubank

Examining Attorney

Law Office 116

571-270-5577

rebecca.eubank@uspto.gov

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

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U.S. Trademark Application Serial No. 88792226 - AETHOS - 167611.tbd

To: Specialized Bicycle Components, Inc. (tm-dept@quarles.com)
Subject: U.S. Trademark Application Serial No. 88792226 - AETHOS - 167611.tbd
Sent: May 05, 2020 09:38:26 AM
Sent As: ecom116@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on May 05, 2020 for

U.S. Trademark Application Serial No. 88792226

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

/Rebecca Eubank/

Rebecca Eubank

Examining Attorney

Law Office 116

571-270-5577

rebecca.eubank@uspto.gov

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from May 05, 2020, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·         Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·         Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·         Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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