Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Equifax Inc.
*STREET
1550 Peachtree Street NW
*CITY
Atlanta
*STATE
(Required for U.S. applicants)
Georgia
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
30309
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY OF INCORPORATION
Georgia
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
036
*IDENTIFICATION
Financial services, identity and fraud detection, protection, management, and assessment services rendered by financial analysis of big data,
proprietary data, mathematical modeling, and risk scoring
Software as a services (SAAS) services for risk analysis, identity verification, identity authentication, data analysis, decisioning and
analysis, consumer account management, and risk modeling, scoring, and analytics in the field of fraud detection and protection, and for providing alerts and notifications concerning possible fraud
to detect and protect against fraud
Providing fraud detection and alert services, namely, monitoring of the internet and public records and providing an alert as to changes
therein to facilitate the detection and prevention of identity theft and fraud
the attorneys of Kilpatrick Townsend & Stockton LLP
CORRESPONDENCE INFORMATION
NAME
Lauren S. Ralls
FIRM NAME
Kilpatrick Townsend & Stockton LLP
INTERNAL ADDRESS
Mailstop: IP Docketing - 22
STREET
1100 Peachtree Street, Suite 2800
CITY
Atlanta
STATE
Georgia
COUNTRY
United States
ZIP/POSTAL CODE
30309-4528
*EMAIL ADDRESS
tmadmin@ktslaw.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
3
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
825
*TOTAL FEE PAID
825
SIGNATURE INFORMATION
SIGNATURE
/Elizabeth Lester/
SIGNATORY'S NAME
Elizabeth Lester
SIGNATORY'S POSITION
Intellectual Property Counsel
DATE SIGNED
02/07/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88789009
Filing Date:02/07/2020
To the Commissioner for Trademarks:
MARK: LUMINATE (Standard Characters, see mark)
The literal element of the mark consists of LUMINATE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Equifax Inc., a corporation of Georgia, having an address of
1550 Peachtree Street NW
Atlanta, Georgia 30309
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 036: Financial services, identity and fraud detection, protection, management, and assessment services rendered by financial analysis of big data, proprietary data,
mathematical modeling, and risk scoring
In International Class 036, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 09/16/2019, and first used in
commerce at least as early as 09/16/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) product brochure and web site page.
International Class 042: Software as a services (SAAS) services for risk analysis, identity verification, identity authentication, data analysis, decisioning and analysis, consumer account
management, and risk modeling, scoring, and analytics in the field of fraud detection and protection, and for providing alerts and notifications concerning possible fraud to detect and protect
against fraud
In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 09/16/2019, and first used in
commerce at least as early as 09/16/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) product brochure and web site page.
International Class 045: Providing fraud detection and alert services, namely, monitoring of the internet and public records and providing an alert as to changes therein to facilitate the
detection and prevention of identity theft and fraud
In International Class 045, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 09/16/2019, and first used in
commerce at least as early as 09/16/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) product brochure and web site page.
The applicant hereby appoints Lauren S. Ralls. Other appointed attorneys are the attorneys of Kilpatrick Townsend & Stockton LLP. Lauren S. Ralls of Kilpatrick Townsend & Stockton LLP,
is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Mailstop: IP Docketing - 22
1100 Peachtree Street, Suite 2800
Atlanta, Georgia 30309-4528
United States
tmadmin@ktslaw.com (authorized).
The attorney docket/reference number is 1165645.
Lauren S. Ralls submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Lauren S. Ralls
Kilpatrick Townsend & Stockton LLP
Mailstop: IP Docketing - 22
1100 Peachtree Street, Suite 2800
Atlanta, Georgia 30309-4528
tmadmin@ktslaw.com (authorized).
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).
Serial Number: 88789009
Internet Transmission Date: Fri Feb 07 13:35:33 EST 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2020020713353352
5420-88789009-700fa89e44714233e6338b0116
95ee9659a0ceac8b83dcc239e710c287ca35dc76
-CC-35322307-20200207122855726832