To: | Arjolo, Inc. (trademarks@loeb.com) |
Subject: | U.S. Trademark Application Serial No. 88777035 - STACK USA - 233172-00011 |
Sent: | April 25, 2020 06:10:09 PM |
Sent As: | ecom127@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31 Attachment - 32 Attachment - 33 Attachment - 34 Attachment - 35 Attachment - 36 Attachment - 37 Attachment - 38 Attachment - 39 Attachment - 40 Attachment - 41 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88777035
Mark: STACK USA
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Correspondence Address: 10100 SANTA MONICA BLVD., SUITE 2200
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Applicant: Arjolo, Inc.
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Reference/Docket No. 233172-00011
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: April 25, 2020
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Applicant’s mark is STACK USA, for “Dietary and nutritional supplements; medicated oils”, in Class 05, “Nut-based food bars; Dried fruit-based snacks; Soy-based food bars; Dairy-based beverages; Jerky; Snack mix consisting of processed seeds, dehydrated fruit and processed nuts”, in Class 29, “Cereal based energy bars; High-protein cereal bars”, in Class 30, and “Energy drinks; Concentrates for use in the preparation of energy drinks”, in Class 32.
Registration No. 3291827 is STAX, stylized, for “Potato chips; Potato crisps; Potato-based snack foods”, in Class 29.
Registration No. 3293214 is STAX, for “Potato chips; Potato crisps; Potato-based snack foods”, in Class 29.
Registration No. 4859296 is STAX, plus a design, for “Retail stores featuring dietary and nutritional supplements”, in Class 35.
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).
Here, applicant’s mark STACK USA and all of the registered marks, STAX, share a visually and phonetically equivalent dominant element: STACK. While registrant’s STAX is spelled different than registrant’s STACK, they are phonetic equivalents, and thus the marks sound and appear similar. The marks have their differences, however, these differences do not obviate the likelihood of confusion.
When comparing marks, “[t]he proper test is not a side-by-side comparison of the marks, but instead whether the marks are sufficiently similar in terms of their commercial impression such that [consumers] who encounter the marks would be likely to assume a connection between the parties.” Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1373, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1368, 101 USPQ2d 1713, 1721 (Fed. Cir. 2012)); TMEP §1207.01(b). The proper focus is on the recollection of the average purchaser, who retains a general rather than specific impression of trademarks. In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re St. Helena Hosp., 774 F.3d 747, 750-51, 113 USPQ2d 1082, 1085 (Fed. Cir. 2014); Geigy Chem. Corp. v. Atlas Chem. Indus., Inc., 438 F.2d 1005, 1007, 169 USPQ 39, 40 (C.C.P.A. 1971)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).
First, for Registration No. 4859296, when evaluating a composite mark consisting of words and a design, the word portion is normally accorded greater weight because it is likely to make a greater impression upon purchasers, be remembered by them, and be used by them to refer to or request the goods and/or services. In re Aquitaine Wine USA, LLC, 126 USPQ2d 1181, 1184 (TTAB 2018) (citing In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)); TMEP §1207.01(c)(ii). Here, the design element conveys the vague impression of a letter being partially replaced with a man flexing, and is insufficiently distinctive to alter the applied-for mark's overall commercial impression from that engendered by the mark's literal element, STAX. Further, despite the mark's design element, consumers will use STAX to refer to or request the associated services. Thus, STAX is this registered mark’s dominant element and source indicating essence.
Here, the entirety of each registered mark, STAX, is the phonetic equivalent to the plural of thefirst wording in applicant’s mark, STACK. An applied-for mark that is the singular or plural form of a registered mark is essentially identical in sound, appearance, meaning, and commercial impression, and thus the marks are confusingly similar. Swiss Grill Ltd., v. Wolf Steel Ltd., 115 USPQ2d 2001, 2011 n.17 (TTAB 2015) (holding “it is obvious that the virtually identical marks [the singular and plural of SWISS GRILL] are confusingly similar”); Weider Publ’ns, LLC v. D & D Beauty Care Co., 109 USPQ2d 1347, 1355 (TTAB 2014) (finding the singular and plural forms of SHAPE to be essentially the same mark) (citing Wilson v. Delaunay, 245 F.2d 877, 878, 114 USPQ 339, 341 (C.C.P.A. 1957) (finding no material difference between the singular and plural forms of ZOMBIE such that the marks were considered the same mark).
Thus, the dominant element of each of the marks are essentially phonetic equivalents and thus sound similar. Similarity in sound alone may be sufficient to support a finding that the marks are confusingly similar. In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988); see In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d 1581, 1586 (TTAB 2007); TMEP §1207.01(b)(iv). While applicant’s mark includes the additional wording USA, this wording is less significant in creating the overall commercial impression of the mark within which they are contained because of their subordinate position as the second part of the mark.
Therefore, for all of the marks concerned, the part of the mark consumers are most likely to focus on and recall is the same: STACK. From the foregoing, it follows that both applicant’s mark and the registered marks engender an overall commercial impression that is highly similar.
In short, the marks are identical in part, sharing the visually and phonetically similar dominant element: STACK/STAX. None of the design element, applicant’s plural form of applicant’s phonetic equivalent wording, or the additional wording in applicant’s mark changes the overall commercial impression of these marks.
Thus, when compared in their entireties, the marks are confusingly similar.
The goods and services are compared to determine whether they are similar, commercially related, or travel in the same trade channels. See Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369-71, 101 USPQ2d 1713, 1722-23 (Fed. Cir. 2012); Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1165, 64 USPQ2d 1375, 1381 (Fed. Cir. 2002); TMEP §§1207.01, 1207.01(a)(vi).
Registration Nos. 3291827 and 3293214
Looking at the goods, applicant’s jerky and snack mix goods are related to registrant’s potato chips and other potato based snack foods, in that it is common for entities to provide these goods, together under the same mark and in the same trade channels. The attached evidence from Essential Everyday, J. Higgs, and Utz show entities that provide both snack mix and potato based snacks, together under the same mark and in the same channels of trade.
Thus, applicant’s and registrant’s goods are related.
Registration No. 4859296
The use of similar marks on or in connection with both products and retail-store services has been held likely to cause confusion where the evidence showed that the retail-store services featured the same type of products. See In re Detroit Athletic Co., 903 F.3d 1297, 1307, 128 USPQ2d 1047, 1051 (Fed. Cir. 2018) (holding the use of similar marks for various clothing items, including athletic uniforms, and for retail shops featuring sports team related clothing and apparel likely to cause confusion); In re House Beer, LLC, 114 USPQ2d 1073, 1078 (TTAB 2015) (holding the use of identical marks for beer and for retail store services featuring beer likely to cause confusion); In re Thomas, 79 USPQ2d 1021, 1023 (TTAB 2006) (holding the use of similar marks for jewelry and for retail-jewelry and mineral-store services likely to cause confusion); TMEP §1207.01(a)(ii).
Here, registrant’s retail stores featuring dietary supplements is related to applicant’s supplements, energy and cereal bars, and energy drinks, in that it is common for entities to provide the retail store services featuring dietary supplements, as well as other related goods, such as energy bars and energy drinks, together under the same mark and in the same channels of trade. The attached evidence from GNC, Redcon1, and Vitamin Shoppe show entities that provide retail store services featuring supplements, as well as the applicant’s various energy drinks, cereal bars, and supplement goods, together under the same mark and in the same channels of trade.
Thus, applicant’s and registrant’s goods and services related.
Use of the confusingly similar marks in relation to the related goods and services would lead to a likelihood of confusion. Accordingly, given the similarity of applicant’s mark to registrant’s mark, and the related nature of the goods and services those marks identify, there is a likelihood of source confusion. Therefore, registration is refused pursuant to Section 2(d) of the Trademark Act.
Applicant should note the following additional ground for refusal.
SECTION 2(e)(2) REFUSAL – PRIMARILY GEOGRAPHICALLY DESCRIPTIVE
A mark is primarily geographically descriptive when the following is demonstrated:
(1) The primary significance of the mark to the purchasing public is a generally known location;
(2) The goods originate in the place identified in the mark; and
(3) The purchasing public would be likely to believe that the goods originate in the geographic place identified in the mark; that is, to make a goods-place or association.
TMEP §1210.01(a); see In re Societe Generale des Eaux Minerales de Vittel S.A., 824 F.2d 957, 959, 3 USPQ2d 1450, 1452 (Fed. Cir. 1987); In re Hollywood Lawyers Online, 110 USPQ2d 1852, 1853 (TTAB 2014); see also In re Newbridge Cutlery Co., 776 F.3d 854, 860-61, 113 USPQ2d 1445, 1448-49 (Fed. Cir. 2015).
First, the attached evidence from Merriam-Webster Dictionary and Acronym Finder, establish that USA is a common acronym for the United States of America, which is a primarily well-known geographic place. http://www.merriam-webster.com/dictionary/USA; http://www.acronymfinder.com/USA.html. This evidence establishes that USA is a republic with a population of over 300 million people. Thus, USA is primarily a well-known geographic place.
The wording STACK, per the attached industry evidence from BodyBuilding.com, http://www.bodybuilding.com/content/what-are-the-best-supplement-stacks.html (“What are the Best Supplement Stacks?” and “This stack is more than enough for most athletes to gain muscle mass quickly and easily”); Muscle and Fitness, http://www.muscleandfitness.com/supplements/build-muscle/best-supplement-stacks-every-goal/ (“You need to know which supplements are effective, and which works best together. The technical term for this is “stacking”, and here we will school you on creating some basic stacks for gaining muscle mass, increasing muscle strength, boosting testosterone levels, and dropping body fat.”; and Train Magazine, http://www.trainmag.com/infographic/supplement-food-stacks-infographic/ (“On this infographic, you’ll find supplement and food stacks that help with your health and fitness.”) shows that the wording STACK is commonly used to describe the combination of food and supplements to increase results. Thus, including the wording STACK in the mark does not obviate the Section 2(e)(2) refusal, as the wording is merely descriptive of a feature and characteristic of the goods.
Next, the application states that the applicant is based in New York, New York, which is a city in the United States. Goods are considered to originate from a geographic location when the record shows that the goods are sold there, manufactured or produced there, packaged and shipped from there, and/or contain a main ingredient or component derived from there. See In re Jacques Bernier Inc., 894 F.2d 389, 391-92, 13 USPQ2d 1725, 1727 (Fed. Cir. 1990), opposition sustained sub nom. Fred Hayman Beverly Hills, Inc. v. Jacques Bernier Inc., 38 USPQ2d 1691 (TTAB 1996) (holding applicant’s perfume did not originate from RODEO DRIVE because, although goods did not have to be manufactured or produced at the geographic site and could “be sold there” to originate from the geographic location, there was insufficient evidence to show that perfume was sold on RODEO DRIVE); In re Joint-Stock Co. “Baik,” 80 USPQ2d 1305, 1310 (TTAB 2006) (holding applicant’s vodka originated from BAIKALSKAYA, a Russian word meaning “from Baikal,” because it was made from the water of Lake Baikal and applicant produced various vodkas from a location near Lake Baikal); In re JT Tobacconists, 59 USPQ2d 1080, 1083 (TTAB 2001) (holding applicant’s cigars, cigar cases, and humidors originated from MINNESOTA because they were packaged and shipped from MINNESOTA, and applicant’s business was located in MINNESOTA); In re Nantucket Allserve Inc., 28 USPQ2d 1144, 1145-46 (TTAB 1993) (holding applicant’s beverages originated from NANTUCKET because labels for applicant’s goods suggested a connection with NANTUCKET, additional evidence suggested that some ingredients came from NANTUCKET and that applicant’s goods were sold at applicant’s store located in NANTUCKET, and applicant’s corporate headquarters and research and development center were located in NANTUCKET); TMEP §1210.03.
Here, the record does not indicate where applicant’s goods are made, sold, packaged, or contain a main ingredient from; however, the applicant’s address indicates that applicant’s goods are, or will be, sold or provided at least in part in New York City. Thus, the evidence of record establishes that the applied-for goods originate in New York, New York.
Here, the primary significance of the applied-for mark is a generally known geographic location, USA, and the goods associated with the applied-for mark appear to originate in New York, New York, a city in America. In total, the foregoing establishes a reasonable basis for concluding that the public is likely to believe that the mark identifies the place from which the goods originate.
Therefore, the applied-for mark is primarily geographically descriptive of the origin of applicant’s goods and services. Accordingly, registration of the applied-for mark is refused on the Principal Register under Section 2(e)(2) of the Trademark Act.
REQUEST FOR ADDITIONAL INFORMATION
To permit proper examination of the application, applicant must submit additional information about the applicant’s goods. See 37 C.F.R. §2.61(b); TMEP §§814, 1402.01(e)
IDENTIFICATION OF GOODS REQUIREMENT
THIS PARTIAL REQUIREMENT APPLIES TO CLASS 05 ONLY
Applicant may substitute the following wording, if accurate, with changes highlighted in bold:
Class 05: Dietary and nutritional supplements; Medicated oils containing {indicate specific additives, e.g., vitamins, minerals}
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in the application record. See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05.
How to respond. Click to file a response to this nonfinal Office action.
/Josh Galante/
Joshua M. Galante
Trademark Examining Attorney
Law Office 127
571-272-4310
Josh.Galante@uspto.gov
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