TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88758731

Filing Date: 01/14/2020

To the Commissioner for Trademarks:

MARK: HERC ENTERTAINMENT SERVICES and CINELEASE (stylized and/or with design, see below )

The literal element of the mark consists of HERC ENTERTAINMENT SERVICES and CINELEASE. The color(s) black and yellow is/are claimed as a feature of the mark. The mark consists of HERC ENTERTAINMENT SERVICES and CINELEASE with HERC RENTALS ENTERTAINMENT SERVICES appearing in black lettering with a yellow stripe above the letters HERC. CINELEASE appears in white lettering on a black background with a film strip on top. The white is background and is not a feature of the mark.
The applicant, HERC BUILD, LLC, a limited liability company legally organized under the laws of Delaware, having an address of
      27500 Riverview Center Blvd
      Bonita Springs, Florida 34134
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 025:  Clothing, namely, shirts, jackets and hats
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 037:  Set up and take down, namely, construction of models, sets and props for the production and performance of film, episodic television, commercials and major live music performances and sporting events; rental of construction and building equipment, namely, construction supplies, aerial lifts and high reach equipment, fork lifts, and rigging hardware all for purposes of motion picture, film, video, television, and multimedia production
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 039:  Rental of moving equipment, namely, vans and trucks; rental of equipment for stages and production provided to the entertainment industry for the production of film, episodic television, commercials and major music and sporting events, namely, aerial lifts, lights and cameras, and material handling equipment for lifting, namely, conveyors, cranes, forklift trucks, carts and dollies; transportation of motion picture, television and theatrical production equipment, namely, lighting, grip, moving lights, cable, truss, tape, hardware, bulbs and rope, flags, frames, grip carts, ladders, scaffolding, pipe, iron, wood and cloth inventory, lumber, gels for lights, camera filters, batteries, screws, nails, gloves
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Rental of motion picture, television and theatrical equipment, namely, lighting, grip, dollies, moving lights, cable and truss, flags, frames, grip carts, ladders, scaffolding, pipe, iron, wood and cloth inventory, lumber, gels for lights, camera filters, screws, nails, gloves, batteries; Rental of film production studios
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Turnkey setups and teardowns, namely, design, of models, sets and props for the production and performance of film, episodic television, commercials and major live music performances and sporting events
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4415620, 4426271, 3602022, and others.

Miscellaneous Statement
In addition to the above, applicant claims ownership of active prior U.S. Registration Numbers: 5623693; 5676122; 5676121; 5823246; 5618911 and 5531972.


The applicant hereby appoints Dennis S. Prahl. Other appointed attorneys are Lanning G. Bryer, Bharati Bakshani, Matthew D. Asbell, Ralph H. Cathcart, Michael A. Cornman, Jay A. Bondell, Scott J. Lebson and Sebastian Lovera Riso. Dennis S. Prahl of Ladas & Parry LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1040 Avenue of the Americas
      New York, New York 10018
      United States
      212-708-1817(phone)
      212.246.8959(fax)
      nyustmp@ladas.com (authorized).
The attorney docket/reference number is 1T19719897.
Dennis S. Prahl submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Dennis S. Prahl

Ladas & Parry LLP

1040 Avenue of the Americas

New York, New York 10018

212-708-1817(phone)

212.246.8959(fax)

nyustmp@ladas.com; Dprahl@ladas.com; JZwisler@ladas.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $1375 has been submitted with the application, representing payment for 5 class(es).

Declaration

Declaration Signature
The attached signature image file:
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Signatory's Name: Mark Lumberton
Signatory's Position: President
Payment Sale Number: 88758731
Payment Accounting Date: 01/14/2020

Serial Number: 88758731
Internet Transmission Date: Tue Jan 14 16:15:00 EST 2020
TEAS Stamp: USPTO/BAS-XX.XX.X.XXX-202001141615000296
37-88758731-700e2712be36ae425033e9393c61
15ec3e571db9ad531838df6ba1a4c63e1529d8-D
A-14595472-20200114154731975059