Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action

To the Commissioner for Trademarks:

Application serial no. 88755342 SMILE FOR GOOD(Standard Characters, see http://uspto.report/TM/88755342/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

Please see Arguments and Exhibits A through E attached under Evidence.

EVIDENCE
Evidence has been attached: Arguments and Exhibits A through E
Original PDF file:
evi_3810821634-2020081311 2914430213_._SMILE_FOR_GO OD_-_ROA__F3641975x96B9E_.pdf
Converted PDF file(s) ( 11 pages) Evidence-1Evidence-2Evidence-3Evidence-4Evidence-5Evidence-6Evidence-7Evidence-8Evidence-9Evidence-10Evidence-11
Original PDF file:
evi_3810821634-2020081311 2914430213_._SMILE_FOR_GO OD_-_Exhibit_A__F3641030x 96B9E_.pdf
Converted PDF file(s) ( 3 pages) Evidence-1Evidence-2Evidence-3
Original PDF file:
evi_3810821634-2020081311 2914430213_._SMILE_FOR_GO OD_-_Exhibit_B__F3641039x 96B9E_.pdf
Converted PDF file(s) ( 2 pages) Evidence-1Evidence-2
Original PDF file:
evi_3810821634-2020081311 2914430213_._SMILE_FOR_GO OD_-_Exhibit_C__F3641048x 96B9E_.pdf
Converted PDF file(s) ( 9 pages) Evidence-1Evidence-2Evidence-3Evidence-4Evidence-5Evidence-6Evidence-7Evidence-8Evidence-9
Original PDF file:
evi_3810821634-2020081311 2914430213_._SMILE_FOR_GO OD_-_Exhibit_D__F3635178x 96B9E_.pdf
Converted PDF file(s) ( 4 pages) Evidence-1Evidence-2Evidence-3Evidence-4
Original PDF file:
evi_3810821634-2020081311 2914430213_._SMILE_FOR_GO OD_-_Exhbit_E__F3641041x9 6B9E_.pdf
Converted PDF file(s) ( 59 pages) Evidence-1Evidence-2Evidence-3Evidence-4Evidence-5Evidence-6Evidence-7Evidence-8Evidence-9Evidence-10Evidence-11Evidence-12Evidence-13Evidence-14Evidence-15Evidence-16Evidence-17Evidence-18Evidence-19Evidence-20Evidence-21Evidence-22Evidence-23Evidence-24Evidence-25Evidence-26Evidence-27Evidence-28Evidence-29Evidence-30Evidence-31Evidence-32Evidence-33Evidence-34Evidence-35Evidence-36Evidence-37Evidence-38Evidence-39Evidence-40Evidence-41Evidence-42Evidence-43Evidence-44Evidence-45Evidence-46Evidence-47Evidence-48Evidence-49Evidence-50Evidence-51Evidence-52Evidence-53Evidence-54Evidence-55Evidence-56Evidence-57Evidence-58Evidence-59

OWNER AND/OR ENTITY INFORMATION
Applicant proposes to amend the following:
Current: Colgate-Palmolive Company, a corporation of Delaware, having an address of
      300 Park Avenue
      New York, New York 10022
      United States

Proposed: Colgate-Palmolive Company, a corporation of Delaware, having an address of
      300 Park Avenue
      New York, New York 10022
      United States
      Email Address: XXXX

The owner's/holder's current attorney information: Allison Strickland Ricketts. Allison Strickland Ricketts of FROSS ZELNICK LEHRMAN & ZISSU, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at

      151 W. 42ND STREET, 17TH FLOOR
      NEW YORK, New York 10036
      United States
The docket/reference number is CPC.
      The phone number is 212-813-5900 x5967.
      The email address is Ricketts-Docket@fzlz.com

The owner's/holder's proposed attorney information: Allison Strickland Ricketts. Other appointed attorneys are Lawrence E. Apolzon, Andrew N. Fredbeck, Nancy Sabarra, Karen Lim, Charles T. J. Weigell, Ashford Tucker, Tamar Niv Bessinger, Julia Belagorudsky. Allison Strickland Ricketts of Fross Zelnick Lehrman & Zissu, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at

      151 West 42nd St., 17th Floor
      New York, New York 10036
      United States
The docket/reference number is CPC 2000481.
      The phone number is 212-813-5900 x5967.
      The email address is Ricketts-Docket@fzlz.com

Allison Strickland Ricketts submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.Correspondence Information (current):
      ALLISON STRICKLAND RICKETTS
      PRIMARY EMAIL FOR CORRESPONDENCE: Ricketts-Docket@fzlz.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): bessinger-docket@fzlz.com

The docket/reference number is CPC.
Correspondence Information (proposed):
      Allison Strickland Ricketts
      PRIMARY EMAIL FOR CORRESPONDENCE: Ricketts-Docket@fzlz.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): bessinger-docket@fzlz.com

The docket/reference number is CPC 2000481.

Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

SIGNATURE(S)
Declaration Signature

DECLARATION: The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that, if the applicant submitted the application or allegation of use (AOU) unsigned, all statements in the application or AOU and this submission based on the signatory's own knowledge are true, and all statements in the application or AOU and this submission made on information and belief are believed to be true.

STATEMENTS FOR UNSIGNED SECTION 1(a) APPLICATION/AOU: If the applicant filed an unsigned application under 15 U.S.C. §1051(a) or AOU under 15 U.S.C. §1051(c), the signatory additionally believes that: the applicant is the owner of the mark sought to be registered; the mark is in use in commerce and was in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; the original specimen(s), if applicable, shows the mark in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; for a collective trademark, collective service mark, collective membership mark application, or certification mark application, the applicant is exercising legitimate control over the use of the mark in commerce and was exercising legitimate control over the use of the mark in commerce as of the filing date of the application or AOU; for a certification mark application, the applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.

STATEMENTS FOR UNSIGNED SECTION 1(b)/SECTION 44 APPLICATION AND FOR SECTION 66(a) COLLECTIVE/CERTIFICATION MARK APPLICATION: If the applicant filed an unsigned application under 15 U.S.C. §§ 1051(b), 1126(d), and/or 1126(e), or filed a collective/certification mark application under 15 U.S.C. §1141f(a), the signatory additionally believes that: for a trademark or service mark application, the applicant is entitled to use the mark in commerce on or in connection with the goods/services specified in the application; the applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date; for a collective trademark, collective service mark, collective membership mark, or certification mark application, the applicant has a bona fide intention, and is entitled, to exercise legitimate control over the use of the mark in commerce and had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce as of the application filing date; the signatory is properly authorized to execute the declaration on behalf of the applicant; for a certification mark application, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.

Signature: /mjennison/      Date: 08/17/2020
Signatory's Name: Melanie Jennison
Signatory's Position: Chief Trademark Counsel
Signatory's Phone Number: 2123102000


Response Signature
Signature: /Julia Belagorudsky/     Date: 08/17/2020
Signatory's Name: Julia Belagorudsky
Signatory's Position: Associate Attorney, Fross Zelnick Lehrman & Zissu, P.C., New York Bar member

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    ALLISON STRICKLAND RICKETTS
   FROSS ZELNICK LEHRMAN & ZISSU, P.C.
   
   151 W. 42ND STREET, 17TH FLOOR
   NEW YORK, New York 10036
Mailing Address:    Allison Strickland Ricketts
   Fross Zelnick Lehrman & Zissu, P.C.
   151 West 42nd St., 17th Floor
   New York, New York 10036
        
Serial Number: 88755342
Internet Transmission Date: Mon Aug 17 11:13:05 ET 2020
TEAS Stamp: USPTO/ROA-XX.XXX.XXX.XX-2020081711130595
2492-88755342-740b71dae173293f642b52affa
cf55b8c1d65732b5dd780fa37f94253b0c9e10-N
/A-N/A-20200813112914430213