CONVERSATION DNA

Marchex, Inc.

Application Filed: 2020-01-10

Trademark Application Details

Mark For: CONVERSATION DNA® trademark registration is intended to cover the categories of advertising services; pay per call advertising services; mobile advertising services; market research services, namely, monitoring, collecting, aggregating, analyzing and reporting on interactions between consumers or businesspersons and companies, namely, interactions via telephone calls or other voice-based communication channels, text messages, online chat and messaging applications between consumers or businesspersons and companies; advertising, marketing and sales engagement services and related software products, namely, professional and technical consulting services in the field of business voice-based communication and message analytics; business analysis of voice-based communications and message data, namely classifying past behavior, predicting audience segment, analyzing the customer journey, buying experience, and assessing conversion probabilities; predictive analytics for marketing, sales, or customer service, namely application of statistical algorithms and machine learning techniques to data sets to identify possible future outcomes from conversations and using artificial intelligence to recommend next best action to optimize customer experience, conversion rate and customer satisfaction.

Status

2020-01-14 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	88753956
Registration Number	6895717
Mark Literal Elements	CONVERSATION DNA
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Service Mark
Current Location	NEW APPLICATION PROCESSING 2020-01-14
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Ann K. Ford

Timeline

2020-01-10	Application Filed
2020-01-14	Location: NEW APPLICATION PROCESSING
2020-01-14	Status: Live/Pending
2020-01-14	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-01-15	Transaction Date
2022-11-08	Trademark Registered

Trademark Parties (Applicants & Owners)

Party:	Marchex, Inc.
Address	Suite 2000 520 Pike Street Seattle, WASHINGTON UNITED STATES 98101
Legal Entity Type	Corporation
Legal Entity State	DELAWARE

Documents

Drawing	IMAGE/JPEG	2020-01-10
TEAS RF New Application	MULTI	2020-01-10

Attorney of Record

ANN K. FORD
DLA PIPER LLP (US)
500 EIGHTH STREET NW
WASHINGTON, DC 20004

Good, Services, and Codes

International Codes:	35
U.S. Codes:	100,101,102

Type Code	Type
GS0351	Advertising services; pay per call advertising services; mobile advertising services; market research services, namely, monitoring, collecting, aggregating, analyzing and reporting on interactions between consumers or businesspersons and companies, namely, interactions via telephone calls or other voice-based communication channels, text messages, online chat and messaging applications between consumers or businesspersons and companies; advertising, marketing and sales engagement services and related software products, namely, professional and technical consulting services in the field of business voice-based communication and message analytics; business analysis of voice-based communications and message data, namely, classifying past behavior, predicting audience segment, analyzing the customer journey, buying experience, and assessing conversion probabilities; predictive analytics for marketing, sales, or customer service, namely, application of statistical algorithms and machine learning techniques to data sets to identify possible future outcomes from conversations and using artificial intelligence to recommend next best action to optimize customer experience, conversion rate and customer satisfaction
GS0351	Advertising services; pay per call advertising services; mobile advertising services; market research services, namely, monitoring, collecting, aggregating, analyzing and reporting on interactions between consumers or businesspersons and companies, namely, interactions via telephone calls or other voice-based communication channels, text messages, online chat and messaging applications between consumers or businesspersons and companies; advertising, marketing and sales engagement consulting services regarding business voice-based communication and message analytics; business analysis of voice-based communications and message data, namely, classifying past behavior, predicting audience segment, analyzing the customer journey, buying experience, and assessing conversion probabilities; predictive analytics for marketing, sales, or customer service, namely, application of statistical algorithms and machine learning techniques to data sets to identify possible future outcomes from conversations and using artificial intelligence to recommend next best action to optimize customer experience, conversion rate and customer satisfaction

Type Code

Type

GS0351

Advertising services; pay per call advertising services; mobile advertising services; market research services, namely, monitoring, collecting, aggregating, analyzing and reporting on interactions between consumers or businesspersons and companies, namely, interactions via telephone calls or other voice-based communication channels, text messages, online chat and messaging applications between consumers or businesspersons and companies; advertising, marketing and sales engagement services and related software products, namely, professional and technical consulting services in the field of business voice-based communication and message analytics; business analysis of voice-based communications and message data, namely, classifying past behavior, predicting audience segment, analyzing the customer journey, buying experience, and assessing conversion probabilities; predictive analytics for marketing, sales, or customer service, namely, application of statistical algorithms and machine learning techniques to data sets to identify possible future outcomes from conversations and using artificial intelligence to recommend next best action to optimize customer experience, conversion rate and customer satisfaction

GS0351

Advertising services; pay per call advertising services; mobile advertising services; market research services, namely, monitoring, collecting, aggregating, analyzing and reporting on interactions between consumers or businesspersons and companies, namely, interactions via telephone calls or other voice-based communication channels, text messages, online chat and messaging applications between consumers or businesspersons and companies; advertising, marketing and sales engagement consulting services regarding business voice-based communication and message analytics; business analysis of voice-based communications and message data, namely, classifying past behavior, predicting audience segment, analyzing the customer journey, buying experience, and assessing conversion probabilities; predictive analytics for marketing, sales, or customer service, namely, application of statistical algorithms and machine learning techniques to data sets to identify possible future outcomes from conversations and using artificial intelligence to recommend next best action to optimize customer experience, conversion rate and customer satisfaction

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2020-01-14

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