Offc Action Outgoing

1 BENCHMARK TRANSLATE OBJECTIVES TO ALLOCATION 2 BUDGET EVALUATE RISKS AND COSTS 3 INVEST EXPLORE AND SELECT STRATEGIES 4 MONITOR MEASURE AND REBALANCE WITH DISCIPLINE

BlackRock, Inc.

U.S. Trademark Application Serial No. 88722550 - 1 BENCHMARK TRANSLATE OBJECTIVES TO - 704772011400


United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88722550

 

Mark:  1 BENCHMARK TRANSLATE OBJECTIVES TO

 

 

 

 

Correspondence Address: 

CARRIE WEBB OLSON

DAY PITNEY LLP

ONE INTERNATIONAL PLACE

BOSTON, MA 02110

 

 

 

Applicant:  BlackRock, Inc.

 

 

 

Reference/Docket No. 704772011400

 

Correspondence Email Address: 

 trademarks@daypitney.com

 

 

 

NONFINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS).  A link to the appropriate TEAS response form appears at the end of this Office action. 

 

 

Issue date:  March 13, 2020

 

The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to the issue(s) below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.

 

Summary of Issues That Applicant Must Address

 

  • Failure to Function – Method/System/Process
  • Request for Information

 

 

No Conflicting Marks Found

 

The trademark examining attorney searched the USPTO database of registered and pending marks and found no conflicting marks that would bar registration under Trademark Act Section 2(d).  15 U.S.C. §1052(d); TMEP §704.02.

 

 

Failure to Function

 

Registration is refused because the applied-for mark, as used on the specimen of record, merely identifies a process or system; it does not function as a service mark to indicate the source of applicant’s services and to identify and distinguish them from others.  Trademark Act Sections 1, 2, 3, and 45, 15 U.S.C. §§1051-1053, 1127; see In re HSB Solomon Assocs., LLC, 102 USPQ2d 1269, 1270 (TTAB 2012) (citing In re Universal Oil Prods. Co., 476 F.2d 653, 655-56, 177 USPQ 456, 457 (C.C.P.A. 1973); TMEP §1301.02(e)).

 

A process or system is only a way of doing something, and is not generally a service.  TMEP §1301.02(e).  An applied-for mark that identifies only a process, style, method, or system is therefore not registrable as a service mark.  In re HSB Solomon Assocs., LLC, 102 USPQ2d at 1270; In re Hughes Aircraft Co., 222 USPQ 263, 264 (TTAB 1984). 

 

Whether a designation functions as a mark depends on the commercial impression it makes on the relevant public; that is, whether purchasers would likely regard it as a source-indicator for the services.  See In re Keep A Breast Found., 123 USPQ2d 1869, 1879 (TTAB 2017) (quoting In re Eagle Crest Inc., 96 USPQ2d 1227, 1229 (TTAB 2010)); TMEP §1202.  The specimen and any other relevant evidence of use is reviewed to determine whether an applied-for mark is being used as a service mark.  In re Bose Corp., 546 F.2d 893, 897, 192 USPQ 213, 216 (C.C.P.A. 1976); In re Volvo Cars of N. Am., Inc., 46 USPQ2d 1455, 1459 (TTAB 1998). 

 

In this case, the proposed mark is merely an illustration of the analytical steps typical in the course of financial analysis and would not be viewed as a mark in context of the applicant’s financial services.  All of the wording is descriptive in connection with financial services. Benchmark, budget, invest, and monitor are terms used in the industry in connection with the applicant’s identified services.  The wording under each term merely elaborates on the particular concept.  The attached from applicant’s website shows the common use of these terms, particularly in Modules 2 and 3 discussing the four steps of portfolio construction. The background design/colors are merely shaded background carriers that do not make a separate impression apart from the wording.  Thus, consumers will view the illustration merely as outlining the steps of the financial analysis rather than a mark that is associated as the source (e.g., brand) of these financial services.

 

 

Request for Information

 

To permit proper examination of the application, applicant must submit additional information about applicant’s services.  See 37 C.F.R. §2.61(b); TMEP §814.  The applicant must supply/answer the following:

 

  • A sample showing how the mark is used, or how applicant intends to use the mark, in conjunction with each class of services in the application;
  • Is the mark used to illustrate applicant’s financial services system, method or process?
  •  

Factual information about the services must clearly indicate what the services are and how they are rendered, their salient features, and their prospective customers and channels of trade.  Conclusory statements regarding the services will not satisfy this requirement for information.

 

Failure to comply with a request for information is grounds for refusing registration.  In re Harley, 119 USPQ2d 1755, 1757-58 (TTAB 2016); TMEP §814.  Merely stating that information about the services is available on applicant’s website is an insufficient response and will not make the relevant information of record.  See In re Planalytics, 70 USPQ2d 1453, 1457-58 (TTAB 2004).

 

 

General Response Information

 

How to respond.  Click to file a response to this nonfinal Office action.    

Please call or email the assigned trademark examining attorney with questions about this Office action.  Although an examining attorney cannot provide legal advice, the examining attorney can provide additional explanation about the refusal(s) and/or requirement(s) in this Office action.  See TMEP §§705.02, 709.06. 

 

The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in the application record.  See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05. 

 

 

 /Andrea Butler/

Trademark Attorney

Law Office 124

571-272-7491

andrea.butler@uspto.gov

 

 

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

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U.S. Trademark Application Serial No. 88722550 - 1 BENCHMARK TRANSLATE OBJECTIVES TO - 704772011400

To: BlackRock, Inc. (trademarks@daypitney.com)
Subject: U.S. Trademark Application Serial No. 88722550 - 1 BENCHMARK TRANSLATE OBJECTIVES TO - 704772011400
Sent: March 13, 2020 07:35:14 PM
Sent As: ecom124@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on March 13, 2020 for

U.S. Trademark Application Serial No. 88722550

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

 /Andrea Butler/

Trademark Attorney

Law Office 124

571-272-7491

andrea.butler@uspto.gov

 

 

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from March 13, 2020, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·       Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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