Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the words "EDIFY ANALYTICS DATA INSIGHT ACTION" in which a series of three squares, two of which are overlapping, appear to the
immediate right of the word "EDIFY" and above the word "ANALYTICS". The words "DATA", "INSIGHT" and "ACTION" appear immediately under the word "ANALYTICS". A right-pointing chevron appears between
the words "DATA" and "INSIGHT" and between the words "INSIGHT" and "ACTION".
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
401 x 294
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
BlueCross BlueShield of Tennessee, Inc.
*STREET
1 Cameron Hill Circle
*CITY
Chattanooga
*STATE
(Required for U.S. applicants)
Tennessee
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
37402
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY OF INCORPORATION
Tennessee
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
044
*IDENTIFICATION
Provision of medical and clinical care medical information through an online website via global computer networks and/or the Internet for
informational purposes in the field of healthcare and patient care; providing of medical information and clinical care medical information provided through an online website via global computer
networks and/or the Internet to inform and advise healthcare providers in connection with the provision of medical care; the aforesaid not intended for educational or training purposes
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Robert P. Felber, Jr.
ATTORNEY DOCKET NUMBER
000687.88242
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Waller Lansden Dortch & Davis, LLP
INTERNAL ADDRESS
Suite 2700
STREET
511 Union Street
CITY
Nashville
STATE
Tennessee
COUNTRY
United States
ZIP/POSTAL CODE
37219
PHONE
615-850-8741
FAX
615-244-6804
EMAIL ADDRESS
robert.felber@wallerlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Julian L. Bibb IV, Blake M. Bernard, Kristen F. Johns, Matthew C. Cox, Laura Merritt, Todd Hambidge, Laura Stanfield
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88711515
Filing Date:12/02/2019
To the Commissioner for Trademarks:
MARK: EDIFY ANALYTICS DATA INSIGHT ACTION (stylized and/or with design, see mark)
The literal element of the mark consists of EDIFY ANALYTICS DATA INSIGHT ACTION. The mark consists of the words "EDIFY ANALYTICS DATA INSIGHT ACTION" in which a series of three squares, two of which
are overlapping, appear to the immediate right of the word "EDIFY" and above the word "ANALYTICS". The words "DATA", "INSIGHT" and "ACTION" appear immediately under the word "ANALYTICS". A
right-pointing chevron appears between the words "DATA" and "INSIGHT" and between the words "INSIGHT" and "ACTION".
The applicant, BlueCross BlueShield of Tennessee, Inc., a corporation of Tennessee, having an address of
1 Cameron Hill Circle
Chattanooga, Tennessee 37402
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 044: Provision of medical and clinical care medical information through an online website via global computer networks and/or the Internet for informational purposes in the
field of healthcare and patient care; providing of medical information and clinical care medical information provided through an online website via global computer networks and/or the Internet to
inform and advise healthcare providers in connection with the provision of medical care; the aforesaid not intended for educational or training purposes
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant hereby appoints Robert P. Felber, Jr.. Other appointed attorneys are Julian L. Bibb IV, Blake M. Bernard, Kristen F. Johns, Matthew C. Cox, Laura Merritt, Todd Hambidge, Laura
Stanfield. Robert P. Felber, Jr. of Waller Lansden Dortch & Davis, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Suite 2700
511 Union Street
Nashville, Tennessee 37219
United States
615-850-8741(phone)
615-244-6804(fax)
robert.felber@wallerlaw.com (authorized).
The attorney docket/reference number is 000687.88242.
Robert P. Felber, Jr. submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any
U.S. Commonwealth or territory.
The applicant's current Correspondence Information:
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /aliciabrownoliver/ Date: 12/02/2019
Signatory's Name: Alicia Brown Oliver
Signatory's Position: Counsel
Payment Sale Number: 88711515
Payment Accounting Date: 12/02/2019
Serial Number: 88711515
Internet Transmission Date: Mon Dec 02 11:08:41 EST 2019
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20191202110841
428056-88711515-7004238e1f74a93011f92e53
fcd0ae1f257f67e0311d3568427e4fb572af4b07
4-CC-08406364-20191127121026702858