Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
We Are Eves | Eves B.V.
INTERNAL ADDRESS
Spaklerweg 52
*STREET
Moermanskade 500 Singel 468
*CITY
Amsterdam
*COUNTRY
Netherlands
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
1013BC
LEGAL ENTITY INFORMATION
TYPE
private limited liability company
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Netherlands
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
041
*IDENTIFICATION
Entertainment service, namely, providing a digital shelf on a social media site featuring personal beauty products
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Maureen Sheehan
ATTORNEY DOCKET NUMBER
TM34
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Hearst Corporation
STREET
300 West 57th Street
CITY
New York
STATE
New York
COUNTRY
United States
ZIP/POSTAL CODE
10019
PHONE
212-649-2022
FAX
646-280-2022
EMAIL ADDRESS
trademarks@hearst.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Mark C. Redman and all other attorneys of Hearst Corporation
CORRESPONDENCE INFORMATION
NAME
Maureen Sheehan
FIRM NAME
Hearst Corporation
STREET
300 West 57th Street
CITY
New York
STATE
New York
COUNTRY
United States
ZIP/POSTAL CODE
10019
PHONE
212-649-2022
FAX
646-280-2022
*EMAIL ADDRESS
trademarks@hearst.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
275
*TOTAL FEE PAID
275
SIGNATURE INFORMATION
SIGNATURE
/Maureen Sheehan/
SIGNATORY'S NAME
Maureen Sheehan
SIGNATORY'S POSITION
Attorney of record, New York state bar member
SIGNATORY'S PHONE NUMBER
212-649-2022
DATE SIGNED
11/22/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88703704
Filing Date:11/22/2019
To the Commissioner for Trademarks:
MARK: SHELFIE (Standard Characters, see mark)
The literal element of the mark consists of SHELFIE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, We Are Eves | Eves B.V., a private limited liability company legally organized under the laws of Netherlands, having an address of
Spaklerweg 52
Moermanskade 500 Singel 468
Amsterdam 1013BC
Netherlands
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 041: Entertainment service, namely, providing a digital shelf on a social media site featuring personal beauty products
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant hereby appoints Maureen Sheehan. Other appointed attorneys are Mark C. Redman and all other attorneys of Hearst Corporation. Maureen Sheehan of Hearst Corporation, is a member of
the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
300 West 57th Street
New York, New York 10019
United States
212-649-2022(phone)
646-280-2022(fax)
trademarks@hearst.com (authorized).
The attorney docket/reference number is TM34.
Maureen Sheehan submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Maureen Sheehan
Hearst Corporation
300 West 57th Street
New York, New York 10019
212-649-2022(phone)
646-280-2022(fax)
trademarks@hearst.com (authorized).
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Maureen Sheehan/ Date: 11/22/2019
Signatory's Name: Maureen Sheehan
Signatory's Position: Attorney of record, New York state bar member
Payment Sale Number: 88703704
Payment Accounting Date: 11/22/2019
Serial Number: 88703704
Internet Transmission Date: Fri Nov 22 17:19:33 EST 2019
TEAS Stamp: USPTO/BAS-XXX.XXX.X.XX-20191122171933685
932-88703704-70098e4bbc392b38afb8a71f063
10e36a8a8365b1851c58722efb9ff7f446ee3-CC
-19322853-20191122153004053455