TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88693001

Filing Date: 11/14/2019

To the Commissioner for Trademarks:

MARK: TRUEDEAL (Standard Characters, see mark)
The literal element of the mark consists of TRUEDEAL. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, TrueCar, Inc., a corporation of Delaware, having an address of
      120 Broadway, Suite 200
      Santa Monica, California 90401
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  computer application software for mobile devices, namely, software for accessing a database of information about motorized vehicles and motorized vehicle pricing; downloadable computer software allowing users to search for, research, purchase, sell and trade motorized vehicles; downloadable computer software, namely, software for providing statistical pricing information; downloadable computer software for generating automobile pricing data based on reports of property characteristics; downloadable computer software for analyzing and calculating the value of automobiles; downloadable computer software for use in connection with searching for new and used automobile listings and accessing automobile related information; downloadable computer software for automobile appraisal; downloadable computer software for use in connection with financing relating to automobiles; downloadable computer software for accessing financing information in the field of automobiles; downloadable computer software for automating the processes of vehicle marketing, namely, emailing quotes, updating websites, allocating vehicles, managing the vehicle inventory pipeline, locating vehicles and balancing vehicle inventory; downloadable computer software for calculating automobile payments and detailing automobile financing; computer software for tracking vehicle depreciation for optimizing related lending criteria; computer software for providing financial tools and financial advice related to automotive loans
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  providing motorized vehicle purchase advisory and consulting services; providing motorized vehicle value advisory, appraisal and price evaluation services; providing information via a global computer network in connection with the price, value and specifications of motorized vehicles; statistical analysis of national and regional motorized vehicle price data; providing motorized vehicle price reports that include factory invoice price, average price, sticker price, MSRP, and a statistical analysis of price for a particular vehicle based on actual purchase data; marketing and advertising services for sellers of new and used motorized vehicles; providing information about automobile financing and payment terms
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  providing a web site featuring temporary use of non-downloadable software for accessing a database of information about motorized vehicles and motorized vehicle pricing; providing a web site featuring temporary use of non-downloadable downloadable computer software allowing users to search for, research, purchase, sell and trade motorized vehicles; providing a web site featuring temporary use of non-downloadable software for providing statistical pricing information; providing an online search engine service for new and used automobile listings and automobile related information; providing temporary use of non-downloadable computer software for automobile appraisal; providing temporary use of non-downloadable computer software for use in connection with obtaining financing relating to automobiles; providing temporary use of non-downloadable computer software for accessing financing information in the field of automobiles; software as a service (SaaS) services featuring software for automating the processes of vehicle marketing, namely, emailing quotes, updating websites, allocating vehicles, managing the vehicle inventory pipeline, locating vehicles and balancing vehicle inventory; providing temporary use of non-downloadable computer software for calculating automobile payments and detailing automobile financing; providing temporary use of non-downloadable software for tracking vehicle depreciation for optimizing related lending criteria providing temporary use of non-downloadable software for providing financial tools and financial advice related to automotive loans
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3759175, 4419891, 4421803, and others.


The applicant hereby appoints Brandon P. Leahy. Other appointed attorneys are John L. Slafsky, Aaron D. Hendelman, Christine K. Au-Yeung, Alyssa M. Worsham, Chelsea E. Carbone, Susanna P. Lichter, Chidera N. Anyanwu, Ava R. Miller. Brandon P. Leahy of Wilson Sonsini Goodrich & Rosati, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      650 Page Mill Road
      Palo Alto, California 94304-1050
      United States
      650-493-9300(phone)
      650-493-6811(fax)
      trademarks@wsgr.com (authorized).
The attorney docket/reference number is 32166-TM1080.
Brandon P. Leahy submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Brandon P. Leahy

Wilson Sonsini Goodrich & Rosati

650 Page Mill Road

Palo Alto, California 94304-1050

650-493-9300(phone)

650-493-6811(fax)

trademarks@wsgr.com; trademarks@wsgr.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Scott Watkinson/   Date: 11/14/2019
Signatory's Name: Scott Watkinson
Signatory's Position: Vice President and Deputy General Counsel
Payment Sale Number: 88693001
Payment Accounting Date: 11/14/2019

Serial Number: 88693001
Internet Transmission Date: Thu Nov 14 17:35:41 EST 2019
TEAS Stamp: USPTO/BAS-XXX.XX.XX.XXX-2019111417354116
0312-88693001-700c483b695df70caf3c15659e
a799b0226a3a40cfbb6768698842aaf222894ff7
-DA-35419566-20191114161448138792