TEAS Plus New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 88688185

Filing Date: 11/11/2019

To the Commissioner for Trademarks:

MARK: Brand Performance Index (Standard Characters, see mark)
The literal element of the mark consists of Brand Performance Index. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Blue Inc., DBA Blue Research, a corporation of California, having an address of
      2400 5th Avenue, Suite 435
      San Diego, California 92101
      United States
      paul.abel@blue-research.com

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 035:  Market analysis; Market analysis and research services; Market assessment services; Market intelligence services; Market manipulation research and analysis, whether or not via the internet; Market opinion polling studies; Market reports and studies; Market research; Market research and market intelligence services; Market research and business analyses; Market research by means of a computer database; Market research consultation; Market research services; Market research studies; Market research using focus groups; Market segmentation consultation; Market study and analysis of market studies; Marketing advisory services; Marketing analysis services; Marketing and advertising services for automobile dealerships; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Marketing consulting; Marketing consulting services relating to long-term business strategy development for non-profit organizations; Marketing in the framework of software publishing; Marketing plan development; Marketing research; Marketing research in the fields of cosmetics, perfumery and beauty products; Marketing research services; Marketing services; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; Marketing services, namely, consumer marketing research; Marketing services, namely, creating corporate logos for others; Marketing services, namely, promoting or advertising the goods and services of others; Marketing services, namely, promotional services for the memorabilia and collectables of others; Marketing services, namely, promotional services in the field of planned-giving for non-profit and charitable organizations; Marketing services, namely, providing informational web pages designed to generate sales traffic via hyperlinks to other web sites; Marketing the goods and services of others; Marketing the goods and services of others by means of location-based messaging; Marketing the goods and services of others by means of push notification technology; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; Marketing, promotional and advertising services provided by mobile telephone connections; Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and marketing; Advertising and marketing consultancy; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and marketing services, namely, promoting the goods and services of others; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing and promoting the goods and services of others using kiosks; Advertising, marketing and promotion services; Advertising, marketing and promotion services, namely, promoting the goods and services of others by providing customized exhibits; Advertising, marketing and promotional services for automotive dealerships; Advertising, marketing and promotional services for light and heavy equipment dealerships; Advertising, marketing and promotional services for the donation of human blood that exactly matches the blood type of individuals needing transfusions; Advertising, marketing and promotional services related to all industries for the purpose of facilitating networking and socializing opportunities for business purposes; Advertising, promotion and marketing services based on consumer credit reports and scores of others; Advertising, promotion and marketing services in the nature of e-mail blast campaigns for others; Advice concerning chemical product marketing; Advice in the field of business management and marketing; Affiliate marketing; Analysis of market research data and statistics; Analyzing and compiling data for measuring the performance of financial markets; Arranging and conducting marketing promotional events for others; Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, business organization, marketing and customer analysis; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business marketing consulting services; Business marketing consulting services to childcare organizations; Business marketing services; Business advice and analysis of markets; Business consultation and management regarding marketing activities and launching of new products; Business management and consulting services for the health care industry, namely, customer service, accounting services, and marketing services; Business management and consulting services for the health care industry, namely, customer service, accounting services, and web-based advertising and marketing services; Business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business management consulting with relation to strategy, financing, marketing, production, personnel and sale matters for companies involved with thin film and nano technologies and plasma processes; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business to business direct marketing services; Collection of market research information; Compiling financial, securities, stock exchange, trade and quote, index value and other financial market information for business purposes; Computerized market research services; Conducting market surveys; Conducting marketing studies; Conducting business and market research surveys; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Consulting services in the field of marketing of educational training; Consulting services in the field of internet marketing; Consumer marketing research and consulting related thereto; Consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Cooperative advertising and marketing; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via web sites on a global computer network; Cooperative advertising and marketing services, namely, offering discounts to clients through the joint participation of member beauty salons; Creative marketing design services; Custom writing services comprising public relations and marketing materials for the audio, video and technology industries; Design and production of the advertising content of banners and signs for advertising, promotional, or marketing purposes; Design of marketing surveys; Development of marketing strategies and concepts; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Direct marketing advertising for others; Direct marketing consulting services; Direct marketing services; Electronic monitoring of household television viewing activity for television program rating purposes; Entertainment marketing services, namely, marketing, promotion and advertising for independent recording artists; Entertainment marketing services, namely, marketing, promotion and advertising for recording and performing artists; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Homeowner association services, namely, promoting the interests of homeowners in a specific community and marketing the community nationwide to prospective new residents and property owners; International business consulting services relating to merchandise trading, human resource interchange, management support, marketing, advertising, promotion, and domestic and international market research and development; Matching consumers interested in corporate social responsibility with companies interested in making socially responsible business decisions in order to sell products in their markets; Media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; Membership club services, namely, providing on-line information to members in the fields of branding, business development, business marketing, and marketing; Multi-level marketing services; On-line advertising and marketing services; On-line customer-based social media brand marketing services; Online business research services that allow users to share opinions with a marketing research company related to everyday consumer products and services; Planning, design, development, maintenance, tracking and reporting of online marketing activities for third parties; Preparing audiovisual presentations for use in marketing; Preparing speeches and oral presentations for others for use in marketing; Promoting and marketing the delivery of water without greenhouse gas emissions; Promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Promoting, marketing and advertising the brands and goods of others related to all industries, through all public and private communication means, namely, promoting the brands and goods of others made in the United States; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Promoting, advertising and marketing on-line web sites of others; Promoting, advertising and marketing the on-line databases and electronic publications of others; Promotion, advertising and marketing of on-line websites; Promotional marketing and representation services for sales to the public sector; Promotional marketing services using audiovisual media; Promotional services, namely, guerrilla marketing services; Providing marketing and promotion of special events; Providing marketing consulting in the field of social media; Providing a web site featuring a directory of market research panels for consumers; Providing a web site that features an on-line market for users to list offered or wanted personal and business assets and skills for hire, rent, sale or auction transacted on the basis of predefined performance and closing terms and conditions; Providing a website featuring content on news relating to philanthropy marketing strategies, covering monetary giving trends and statistics, volunteer/career opportunities and best practices for successful digital philanthropy efforts; Providing advertising, marketing and promotional services for the pharmaceutical and medical industry; Providing advertising, marketing and promotional services for the pharmaceutical and medical products of others; Providing advertising, marketing and promotional services, namely, development of advertising campaigns provided through cable television broadcast, web casts, radio broadcasts, newspapers, magazines, online banners, outdoor billboards, wild postings, bus and subway ads; Providing business marketing information; Providing business planning and marketing solutions for real estate professionals; Providing financial indices of select bonds to enable consumers to evaluate investments and market trends in the bond market; Providing financial indices of select securities to enable consumers to evaluate investments and market trends in the securities market; Providing information in the field of marketing; Providing information in the field of marketing and on-line marketing media via the Internet; Providing online business management services including accounting, marketing, business project management, and business development; Providing promotional marketing services to businesses in the broadband and media industries; Providing public sector business and market intelligence; Providing public sector go-to-market advice and strategies; Providing reimbursement benchmarking information and other market intelligence to healthcare organizations; Provision of market research information; Provision of marketing reports; Provision of databases featuring listings of marketers for use by others in identifying and contacting marketers for promotional purposes; Provision of technical information in the field of marketing; Public relations, advertising and marketing services for the tourism and convention industry, namely, organizing and hosting site inspections and familiarization tours for wholesalers, tour operators, travel agents, meeting and incentive travel planners and travel media; Real estate marketing analysis; Real estate marketing services; Real estate marketing services, namely, on-line services featuring the promotion of residential new construction, which also contains back office solutions for builders; Real estate marketing services, namely, on-line services featuring tours of residential and commercial real estate; Rental of all publicity and marketing presentation materials; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Statistical evaluations of marketing data; Targeted marketing services; Technical consulting in the field of marketing; The bringing together, for the benefit of others, of a variety of goods and services, enabling customers to conveniently view and purchase those goods and services from an Internet web site particularly specializing in the marketing of the sale of goods and services of others

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 11/05/2019, and first used in commerce at least as early as 11/05/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Article that describes the term to potential and existing clients.

Original PDF file:
SPE0-136261784-20191111191035300875_._Addressing_the_NPS_conundrum_paper.pdf
Converted PDF file(s) (5 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5

The applicant's current Correspondence Information:

Blue Inc.

Blue Inc.

2400 5th Avenue, Suite 435

San Diego, California 92101

paul.abel@blue-research.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant or the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Plus status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $225 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. AND/OR If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Paul Abel/   Date: 11/11/2019
Signatory's Name: Paul Abel
Signatory's Position: President
Payment Sale Number: 88688185
Payment Accounting Date: 11/12/2019

Serial Number: 88688185
Internet Transmission Date: Mon Nov 11 20:07:25 EST 2019
TEAS Stamp: USPTO/FTK-XXX.XX.XX.XX-20191111200725696
989-88688185-700542cfc6db5ff56ccdd4c3fd7
df17b5b9cb14ea91cbacc874c31f4270179b5969
-CC-07240745-20191111191035300875