Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The color(s) light blue, blue, and purple is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the stylized term EXCO. The letter E is formed by three horizontal parallel lines featuring light blue, blue, and purple at the
left end of each, respectively, and between the letters EX and CO the mark features a small black square.
PIXEL COUNT ACCEPTABLE
NO
PIXEL COUNT
1462 x 473
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Playbuzz Ltd.
INTERNAL ADDRESS
Building A, 1st Floor
*STREET
3 Aluf Kalman Magen Street
*CITY
Tel Aviv
*COUNTRY
Israel
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
6107075
LEGAL ENTITY INFORMATION
TYPE
limited company (ltd.)
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Israel
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Digital advertising distributed via an embedded streaming multimedia player; advertising services, namely, creating branded content
advertising campaigns; online advertising distribution services
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
042
*IDENTIFICATION
Software as a service (SAAS) services featuring software for creating, displaying sharing and/or embedding content on webpages to display
video, interactive, and advertising content; Software as a service (SAAS) services featuring software for creating interactive digital content and content sharing, displaying or embedding on
websites; providing an online software platform for creating interactive digital content and content sharing, displaying and/or embedding on websites; providing temporary use of on-line
non-downloadable software and applications for use in monetizing digital media content
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Ann K. Ford
ATTORNEY DOCKET NUMBER
411532-2
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
DLA Piper LLP (US)
STREET
500 8th Street NW
CITY
Washington
STATE
District of Columbia
COUNTRY
United States
ZIP/POSTAL CODE
20004
PHONE
202-799-4000
FAX
202-799-5000
EMAIL ADDRESS
dctrademarks@dlapiper.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Thomas E. Zutic, John M. Nading, Ryan C. Compton, David M. Kramer, Ashley H. Joyce, Eunice R. Chung, James K.S. Stewart, Alberto Zacapa and
Naomi Abraham
CORRESPONDENCE INFORMATION
NAME
Ann K. Ford
FIRM NAME
DLA Piper LLP (US)
STREET
500 8th Street NW
CITY
Washington
STATE
District of Columbia
COUNTRY
United States
ZIP/POSTAL CODE
20004
PHONE
202-799-4000
FAX
202-799-5000
*EMAIL ADDRESS
dctrademarks@dlapiper.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
2
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
550
*TOTAL FEE PAID
550
SIGNATURE INFORMATION
SIGNATURE
/Yaniv Lubinski/
SIGNATORY'S NAME
Yaniv Lubinski
SIGNATORY'S POSITION
CFO
SIGNATORY'S PHONE NUMBER
972543332301
DATE SIGNED
11/04/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88678918
Filing Date:11/04/2019
To the Commissioner for Trademarks:
MARK: EXCO (stylized and/or with design, see mark)
The literal element of the mark consists of EXCO. The color(s) light blue, blue, and purple is/are claimed as a feature of the mark. The mark consists of the stylized term EXCO. The letter E is
formed by three horizontal parallel lines featuring light blue, blue, and purple at the left end of each, respectively, and between the letters EX and CO the mark features a small black square.
The applicant, Playbuzz Ltd., a limited company (ltd.) legally organized under the laws of Israel, having an address of
Building A, 1st Floor
3 Aluf Kalman Magen Street
Tel Aviv 6107075
Israel
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Digital advertising distributed via an embedded streaming multimedia player; advertising services, namely, creating branded content advertising campaigns; online
advertising distribution services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 042: Software as a service (SAAS) services featuring software for creating, displaying sharing and/or embedding content on webpages to display video, interactive, and
advertising content; Software as a service (SAAS) services featuring software for creating interactive digital content and content sharing, displaying or embedding on websites; providing an online
software platform for creating interactive digital content and content sharing, displaying and/or embedding on websites; providing temporary use of on-line non-downloadable software and applications
for use in monetizing digital media content
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant hereby appoints Ann K. Ford. Other appointed attorneys are Thomas E. Zutic, John M. Nading, Ryan C. Compton, David M. Kramer, Ashley H. Joyce, Eunice R. Chung, James K.S. Stewart,
Alberto Zacapa and Naomi Abraham. Ann K. Ford of DLA Piper LLP (US), is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
500 8th Street NW
Washington, District of Columbia 20004
United States
202-799-4000(phone)
202-799-5000(fax)
dctrademarks@dlapiper.com (authorized).
The attorney docket/reference number is 411532-2.
Ann K. Ford submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Ann K. Ford
DLA Piper LLP (US)
500 8th Street NW
Washington, District of Columbia 20004
202-799-4000(phone)
202-799-5000(fax)
dctrademarks@dlapiper.com (authorized).
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).
Serial Number: 88678918
Internet Transmission Date: Mon Nov 04 12:24:54 EST 2019
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201911041224545
06136-88678918-70019e15d9be7c526c6dcba4c
644ed908f91de325796d09dad285a6f297db-DA-
24545766-20191031114557828771