Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The color(s) red, blue, and white is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of a rectangular banner with the bottom of a red circle superimposed on the left of a blue background. To the right of the circle
is a sun design that has a white center and gradient blue and white rays. Surrounding the sun design are starburst and diamond-shape designs that follow the bottom of the circle and reach the bottom
left of the banner. The rays connect to a blue toothpaste design that has an illuminated white border. At the bottom of the banner is a curvy striped banner comprised of varying shades of blue and
white stripes. At the top right corner of the banner is a red banner. At the bottom right corner of the banner is a blue strip that has a top and bottom border.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
900 x 293
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Colgate-Palmolive Company
*STREET
300 Park Avenue
*CITY
New York
*STATE
(Required for U.S. applicants)
New York
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
10022
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
003
*IDENTIFICATION
Dentifrices; toothpaste; tooth gel
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Tamar Niv Bessinger
ATTORNEY DOCKET NUMBER
CPC 1913230
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Fross Zelnick Lehrman & Zissu, P.C.
STREET
151 West 42nd St., 17th Fl.
CITY
New York
STATE
New York
COUNTRY
United States
ZIP/POSTAL CODE
10036
EMAIL ADDRESS
bessinger-docket@fzlz.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Lawrence E. Apolzon, Andrew N. Fredbeck, Allison Strickland Ricketts, Nancy Sabarra, Karen Lim, Charles T.J.
Weigell, Ashford Tucker, Julia Belagorudsky
CORRESPONDENCE INFORMATION
NAME
Tamar Niv Bessinger
FIRM NAME
Fross Zelnick Lehrman & Zissu, P.C.
STREET
151 West 42nd St., 17th Fl.
CITY
New York
STATE
New York
COUNTRY
United States
ZIP/POSTAL CODE
10036
PHONE
212-813-5900
FAX
212-813-5901
*EMAIL ADDRESS
bessinger-docket@fzlz.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
275
*TOTAL FEE PAID
275
SIGNATURE INFORMATION
SIGNATURE
/mbradley/
SIGNATORY'S NAME
Melanie Bradley
SIGNATORY'S POSITION
Chief Trademark Counsel
SIGNATORY'S PHONE NUMBER
2123102121
DATE SIGNED
10/22/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88663449
Filing Date:10/22/2019
To the Commissioner for Trademarks:
MARK: (Stylized and/or Design, see mark) The color(s) red, blue, and white is/are claimed as a feature of the mark. The mark consists of
a rectangular banner with the bottom of a red circle superimposed on the left of a blue background. To the right of the circle is a sun design that has a white center and gradient blue and white
rays. Surrounding the sun design are starburst and diamond-shape designs that follow the bottom of the circle and reach the bottom left of the banner. The rays connect to a blue toothpaste design
that has an illuminated white border. At the bottom of the banner is a curvy striped banner comprised of varying shades of blue and white stripes. At the top right corner of the banner is a red
banner. At the bottom right corner of the banner is a blue strip that has a top and bottom border.
The applicant, Colgate-Palmolive Company, a corporation of Delaware, having an address of
300 Park Avenue
New York, New York 10022
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 003: Dentifrices; toothpaste; tooth gel
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant hereby appoints Tamar Niv Bessinger. Other appointed attorneys are Lawrence E. Apolzon, Andrew N. Fredbeck, Allison Strickland Ricketts, Nancy Sabarra, Karen Lim,
Charles T.J. Weigell, Ashford Tucker, Julia Belagorudsky. Tamar Niv Bessinger of Fross Zelnick Lehrman & Zissu, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar
membership no. XXX, and the attorney(s) is located at
151 West 42nd St., 17th Fl.
New York, New York 10036
United States
bessinger-docket@fzlz.com (authorized).
The attorney docket/reference number is CPC 1913230.
Tamar Niv Bessinger submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any
U.S. Commonwealth or territory.
The applicant's current Correspondence Information:
Tamar Niv Bessinger
Fross Zelnick Lehrman & Zissu, P.C.
151 West 42nd St., 17th Fl.
New York, New York 10036
212-813-5900(phone)
212-813-5901(fax)
bessinger-docket@fzlz.com (authorized).
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).