TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88650302

Filing Date: 10/10/2019

To the Commissioner for Trademarks:

MARK: BETTER (Standard Characters, see mark)
The literal element of the mark consists of BETTER. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Make It Better LLC, a corporation of Illinois, having an address of
      203 North La Salle St., Suite 2100
      Chicago, Illinois 60601
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 016:  Printed matter, namely, general feature magazines, newsletters in the field of life style, beauty, clothing, shopping, mental and physical health, fitness, exercise, diet, decorating, art and architecture, interior design, entertainment, food and food recipes, dining, party planning, craft instructions, family projects, family issues, parenting, child development, children and family relations, personal finance, charitable giving, and volunteerism

In International Class 016, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 05/00/2019, and first used in commerce at least as early as 05/00/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) printed magazine cover and magazine subscription page.

Original PDF file:
SPE0-198232474-20191005152121623703_._BETTER_MAGAZINE.pdf
Converted PDF file(s) (2 pages)
Specimen File1
Specimen File2
Original PDF file:
SPE0-198232474-20191005152121623703_._BETTER_PRINT_MAGAZINE.pdf
Converted PDF file(s) (1 page)
Specimen File1

International Class 035:  Providing a website featuring product ratings of the consumer products and services of others in the fields of antiques, collectibles, consignment shops, acting, dance musical instruments and lessons, singing and voice lessons, automobile dealerships and repair, financial issues, legal issues, infant child care, funeral services, parent resources, senior care and residential living, eco-friendly products, grocery and gourmet food, health and wellness, home building, home design, home carpentry, home decoration, plumbers, activities and entertainment, real estate, real estate brokerage, party and event planning and entertaining, not-for-profit organizations and giving, pet care, retail store services, sports, travel, and religious and worship institutions; providing a website where users can post items for sale through on-line classified advertisements; promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; Promoting visual and performing arts events by means of providing an online events calendar, original articles, interviews, information about art, artists and art events via an internet web site, all for promotional purposes; providing consumer information services and making referrals in the field of entertainment and retail services for products, services, events, activities, attractions, facilities and locations; providing marketing and promotion of special events; providing online reviews of retail stores; Providing consumer information services and making referrals in the field of entertainment services for products, services, events, activities, facilities and locations; online retail store services, namely, online shopping mall featuring products for which a percentage of sales is given to non-profit charities; providing information in the fields of charitable giving and volunteerism via the internet; Providing consumer information services and making referrals in the field of entertainment services for products, services, events, activities, facilities and locations; promoting visual and performing arts events by means of webisodes featuring events, interviews, arts, and arts events via a global computer network and mobile electronic networks all for promotional purposes; providing consumer information services and making referrals in the field of entertainment and retail services for products, services, events, activities, attractions, facilities and locations; providing marketing and promotion of special events

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 05/00/2019, and first used in commerce at least as early as 05/00/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) magazine cover.

Original PDF file:
SPE0-198232474-20191005152121623703_._BETTER_MAGAZINE.pdf
Converted PDF file(s) (2 pages)
Specimen File1
Specimen File2

International Class 038:  Mobile media services in the nature of electronic transmission of entertainment media content and videos

In International Class 038, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 05/00/2019, and first used in commerce at least as early as 05/00/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) online videos.

Original PDF file:
SPE0-198232474-20191005152121623703_._BETTER_TV_2_and_38.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-198232474-20191005152121623703_._BETTER_TV.pdf
Converted PDF file(s) (2 pages)
Specimen File1
Specimen File2

International Class 041:  Non-downloadable electronic publications in the nature of general feature magazines and newsletters for women in the field of life style, beauty, clothing, shopping, mental and physical health, fitness, exercise, diet, decorating, art and architecture, interior design, entertainment, food and food recipes, dining, party planning, craft instructions, family projects, family issues, parenting, child development, children and family relations, charitable giving, and volunteerism; entertainment services, namely, providing on-line reviews of community events in the nature of sporting events, wine tastings, music concerts, movies, theatre, fairs and festivals, dance performances, crafts markets, art and architecture; providing a web site where users can post ratings, reviews and recommendations on events and activities in the field of entertainment and education; providing advice and information in the field of educational and entertainment activities and events for children; educational and entertainment services, namely, providing a website in the fields of fitness, exercise, art, entertainment, party planning, craft instructions, parenting concerning education and entertainment of children; organizing community, sporting and cultural events; educational and entertainment services, namely, providing online interviews and motivational speakers in the field of philanthropy, personal improvement, celebrations and awards, namely, providing recognition and incentives by the way of awards to demonstrate excellence in the field of philanthropic services to underserved communities via a global computer network and mobile electronic networks; blog posts, namely, online journals featuring commentary on advice and information in the field of educational and entertainment activities and events, and on philanthropy; Educational and entertainment services, namely, providing ongoing webisodes featuring interviews, speakers, and events in the field of philanthropy, personal improvement, celebrations, and awards to underserved communities via a global computer network and mobile electronic networks

In International Class 041, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 05/00/2019, and first used in commerce at least as early as 05/00/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) online publication.

Original PDF file:
SPE0-198232474-20191005152121623703_._BETTER_41.pdf
Converted PDF file(s) (3 pages)
Specimen File1
Specimen File2
Specimen File3
Original PDF file:
SPE0-198232474-20191005152121623703_._BETTER_41_2.pdf
Converted PDF file(s) (3 pages)
Specimen File1
Specimen File2
Specimen File3



The applicant hereby appoints Julia M. Chester. Other appointed attorneys are Dusan Clark, Lauren G. Grau. Julia M. Chester of Sidley Austin LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2021 McKinney Avenue, Suite 2000
      Dallas, Texas 75201
      United States
      214-981-3300 x3308(phone)
      214-98103400(fax)
      ipdocketing@sidley.com (authorized).

Julia M. Chester submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Julia M. Chester

Sidley Austin LLP

2021 McKinney Avenue, Suite 2000

Dallas, Texas 75201

214-981-3300 x3308(phone)

214-98103400(fax)

ipdocketing@sidley.com; jchester@sidley.com; sboughnou@sidley.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $1100 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Susan B Noyes/   Date: 10/10/2019
Signatory's Name: Susan B. Noyes
Signatory's Position: Founder
Payment Sale Number: 88650302
Payment Accounting Date: 10/10/2019

Serial Number: 88650302
Internet Transmission Date: Thu Oct 10 18:55:26 EDT 2019
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.X-20191010185526352
072-88650302-610e35bf963bb8468d8d7f9784b
2547191fcea81874134d565bb5790f15115cd-DA
-55258566-20191006183731053735