To: | Make It Better LLC (ipdocketing@sidley.com) |
Subject: | U.S. Trademark Application Serial No. 88650298 - BETTER - N/A |
Sent: | January 15, 2020 12:28:16 PM |
Sent As: | ecom113@uspto.gov |
Attachments: |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88650298
Mark: BETTER
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Correspondence Address: 2021 MCKINNEY AVENUE, SUITE 2000
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Applicant: Make It Better LLC
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Reference/Docket No. N/A
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: January 15, 2020
SEARCH OF OFFICE’S DATABASE OF MARKS
The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
IDENTIFICATION INDEFINITE – AMENDMENT REQUIRED
Class 35
The wording “online retail store services, namely, online shopping mall featuring products for which a percentage of sales is given to non-profit charities;” is indefinite and must be amended. Specifically, applicant must clarify the field of goods in which the services are offered.
Class 41
The wording “educational and entertainment services, namely, providing online interviews and motivational speakers in the field of philanthropy, personal improvement, celebrations and awards, namely, providing recognition and incentives by the way of awards to demonstrate excellence in the field of philanthropic services to underserved communities via a global computer network and mobile electronic networks” is indefinite and must be amended. For interview services, applicant must indicate who is being interviewed. Further, “providing recognition” is a separately defined service. Therefore, it is unclear what services are actually being offered.
The wording “blog posts, namely, online journals featuring commentary on advice and information in the field of educational and entertainment activities and events, and on philanthropy” is indefinite and must be amended. Applicant must clarify the nature of the service being provided.
Applicant may adopt the following identification, if accurate:
Class 16 - Printed matter, namely, general feature magazines, newsletters in the field of life style, beauty, clothing, shopping, mental and physical health, fitness, exercise, diet, decorating, art and architecture, interior design, entertainment, food and food recipes, dining, party planning, craft instructions, family projects, family issues, parenting, child development, children and family relations, personal finance, charitable giving, and volunteerism
Class 35 - Providing a website featuring product ratings of the consumer products and services of others in the fields of antiques, collectibles, consignment shops, acting, dance musical instruments and lessons, singing and voice lessons, automobile dealerships and repair, financial issues, legal issues, infant child care, funeral services, parent resources, senior care and residential living, eco-friendly products, grocery and gourmet food, health and wellness, home building, home design, home carpentry, home decoration, plumbers, activities and entertainment, real estate, real estate brokerage, party and event planning and entertaining, not-for-profit organizations and giving, pet care, retail store services, sports, travel, and religious and worship institutions; providing a website where users can post items for sale through on-line classified advertisements; promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; Promoting visual and performing arts events by means of providing an online events calendar, original articles, interviews, information about art, artists and art events via an internet web site, all for promotional purposes; providing consumer information services and making referrals in the field of entertainment and retail services for products, services, events, activities, attractions, facilities and locations; providing marketing and promotion of special events; providing online reviews of retail stores; Providing consumer information services and making referrals in the field of entertainment services for products, services, events, activities, facilities and locations; online retail store services, namely, online shopping mall featuring (applicant to specify, e.g., general consumer, etc.) products for which a percentage of sales is given to non-profit charities; providing information in the fields of charitable giving and volunteerism via the internet; Providing consumer information services and making referrals in the field of entertainment services for products, services, events, activities, facilities and locations; promoting visual and performing arts events by means of webisodes featuring events, interviews, arts, and arts events via a global computer network and mobile electronic networks all for promotional purposes; providing consumer information services and making referrals in the field of entertainment and retail services for products, services, events, activities, attractions, facilities and locations; providing marketing and promotion of special events
Class 38 - Mobile media services in the nature of electronic transmission of entertainment media content and videos
Class 41 - Non-downloadable electronic publications in the nature of general feature magazines and newsletters for women in the field of life style, beauty, clothing, shopping, mental and physical health, fitness, exercise, diet, decorating, art and architecture, interior design, entertainment, food and food recipes, dining, party planning, craft instructions, family projects, family issues, parenting, child development, children and family relations, charitable giving, and volunteerism; entertainment services, namely, providing on-line reviews of community events in the nature of sporting events, wine tastings, music concerts, movies, theatre, fairs and festivals, dance performances, crafts markets, art and architecture; providing a web site where users can post ratings, reviews and recommendations on events and activities in the field of entertainment and education; providing advice and information in the field of educational and entertainment activities and events for children; educational and entertainment services, namely, providing a website in the fields of fitness, exercise, art, entertainment, party planning, craft instructions, parenting concerning education and entertainment of children; organizing community, sporting and cultural events; educational and entertainment services, namely, providing online interviews with (applicant to specify, e.g., educators, celebrities, athletes, etc.) and motivational speakers in the field of philanthropy, personal improvement, celebrations and awards; educational and entertainment services, namely, providing recognition and incentives by the way of awards to demonstrate excellence in the field of philanthropic services to underserved communities via a global computer network and mobile electronic networks; providing blog posts, namely, providing online non-downloadable journals featuring commentary and advice and information in the field of educational and entertainment activities and events, and on philanthropy; Educational and entertainment services, namely, providing ongoing webisodes featuring interviews, speakers, and events in the field of philanthropy, personal improvement, celebrations, and awards to underserved communities via a global computer network and mobile electronic networks
Applicant’s goods and/or services may be clarified or limited, but may not be expanded beyond those originally itemized in the application or as acceptably amended. See 37 C.F.R. §2.71(a); TMEP §1402.06. Applicant may clarify or limit the identification by inserting qualifying language or deleting items to result in a more specific identification; however, applicant may not substitute different goods and/or services or add goods and/or services not found or encompassed by those in the original application or as acceptably amended. See TMEP §1402.06(a)-(b). The scope of the goods and/or services sets the outer limit for any changes to the identification and is generally determined by the ordinary meaning of the wording in the identification. TMEP §§1402.06(b), 1402.07(a)-(b). Any acceptable changes to the goods and/or services will further limit scope, and once goods and/or services are deleted, they are not permitted to be reinserted. TMEP §1402.07(e).
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
SPECIMEN DOES NOT SHOW MARK WITH IDENTIFIED GOODS OR SERVICES – SUBSTITUTE SPECIMEN REQUIRED
An application based on Trademark Act Section 1(a) must include a specimen showing the applied-for mark in use in commerce for each international class of goods and/or services identified in the application or amendment to allege use. 15 U.S.C. §1051(a)(1); 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a).
Examples of specimens for goods include tags, labels, instruction manuals, containers, photographs that show the mark on the actual goods or packaging, and displays associated with the actual goods at their point of sale. See TMEP §§904.03 et seq. Webpages may also be specimens for goods when they include a picture or textual description of the goods associated with the mark and the means to order the goods. TMEP §904.03(i). Examples of specimens for services include advertising and marketing materials, brochures, photographs of business signage and billboards, and webpages that show the mark used in the actual sale, rendering, or advertising of the services. See TMEP §1301.04(a), (h)(iv)(C). Specimens comprising advertising and promotional materials must show a direct association between the mark and the services. TMEP §1301.04(f)(ii).
Applicant may respond to this refusal by satisfying one of the following for each applicable international class:
(1) Submit a different specimen (a verified “substitute” specimen) that (a) was in actual use in commerce at least as early as the filing date of the application or prior to the filing of an amendment to allege use and (b) shows the mark in actual use in commerce for the goods and/or services identified in the application or amendment to allege use. A “verified substitute specimen” is a specimen that is accompanied by the following statement made in a signed affidavit or supported by a declaration under 37 C.F.R. §2.20: “The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application or prior to the filing of the amendment to allege use.” The substitute specimen cannot be accepted without this statement.
(2) Amend the filing basis to intent to use under Section 1(b), for which no specimen is required. This option will later necessitate additional fee(s) and filing requirements such as providing a specimen.
For an overview of both response options referenced above and instructions on how to satisfy either option online using the Trademark Electronic Application System (TEAS) form, please go to http://www.gov.uspto.report/trademarks/law/specimen.jsp.
ENTITY INDEFINITE – CLARIFICATION REQUIRED
If applicant is a limited liability company, applicant must amend the legal entity and provide the U.S. state under whose laws it is organized. TMEP §803.03(h). If applicant is a corporation, applicant must provide the legal name of the corporation and U.S. state or foreign country of incorporation or organization. See TMEP §803.03(c).
If, in response to the above request, applicant provides information indicating that it is not the owner of the mark, registration will be refused because the application was void as filed. See 37 C.F.R. §2.71(d); TMEP §§803.06, 1201.02(b). An application must be filed by the party who owns or is entitled to use the mark as of the application filing date. See 37 C.F.R. §2.71(d); TMEP §1201.02(b).
DRAWING DOES NOT REPRODUCE SATISFACTORILY – NEW DRAWING REQUIRED
Therefore, applicant must submit a new drawing showing a clear depiction of the mark. All lines must be clean, sharp and solid, and not fine or crowded. 37 C.F.R. §§2.53(c), 2.54(e); TMEP §§807.05(c), 807.06(a). Additionally, the USPTO will not accept a new drawing in which there are amendments or changes that would materially alter the applied-for mark. 37 C.F.R. §2.72; see TMEP §§807.13 et seq., 807.14 et seq.
For more information about drawings and instructions on how to submit a drawing, see the Drawing webpage.
TEAS PLUS AND TEAS RF ADVISORY
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
RESPONDING TO THIS OFFICE ACTION
How to respond. Click to file a response to this nonfinal Office action.
/Schmidt, John/
Examining Attorney, Law Office 113
United States Patent and Trademark Office
(571) 272-7082
john.schmidt@uspto.gov
RESPONSE GUIDANCE