TEAS Plus New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 88646421

Filing Date: 10/08/2019

To the Commissioner for Trademarks:

MARK: ELS (Standard Characters, see mark)
The literal element of the mark consists of ELS. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Kobie Marketing, Inc., a corporation of Florida, having an address of
      100 2ND AVENUE, S. Suite 1000
      St.Petersburg, Florida 33701
      United States
      727-822-5353 x320(phone)
      lara.hechtkopf@kobie.com

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 035:  Collection and analysis of quality metric data for customer loyalty purposes, namely collecting and analyzing customer data for the purposes of establishing an individualized customer score which facilitates design strategy and tactics; provides insight and strategies related to customer engagement, experience, motivation, and loyalty, and frequency of customer communication and transactions; assists clients with the design, development, execution and maintenance of customer acquisition, customer retention, and brand advocacy programs which promote the sale of goods and services; provides strategies and insight to assist and encourage healthcare patients to stay on prescription therapy, to improve medication adherence outcomes, and to increase wellness behaviors including but not limited to annual visits and tests; provides insight, advice and strategies to clients on business planning, business analysis, business management, and business organization; provides insight, advice and strategies to clients related to marketing activities and launching of new products or services or programs; provides insight, advice and strategies to clients related to business evaluations, expert appraisals, information and research; provides insight, advice and strategies as well as the development of processes for the analysis and the implementation of strategy plans and management projects; provides insight, advice and strategies to clients related to strategy, marketing, production, personnel and retail sale matters; for Business marketing, email, direct mail, web, and other direct marketing consulting services; creates marketing tools designed to increase a client company's knowledge of customer needs, and its competitors' products and services, pricing, advertising strategy and sales strategy; provides market research services, namely conducting, analyzing, and reporting advanced modeling, consumer purchase and promotion response behavior, promotion execution, frequent shopper customer behaviors, marketing and consumer purchase and advertising research, loyalty marketing programs, customer loyalty analysis, product category data mining, and promotion and incentives program analysis; for consulting services in the area of building consumer loyalty and program marketing; to Provide administration of loyalty and incentive programs; facilitates loyalty, incentive and bonus program services; organizes, operation and supervision of customer loyalty schemes; Manages customer loyalty, incentive or promotional programs; facilitates customer loyalty services for commercial, promotional and/or advertising purposes; provides customer service measurement services, employee loyalty measurement services, customer perception and satisfaction measurement services, and brand compliance measurement services; and makes recommendations for overall marketing spend or branding strategy which includes advertising for business purposes

Use in Commerce: The applicant is using the mark in commerce on or in connection with the identified goods/services. The applicant attaches, or will later submit, one specimen as a JPG/PDF image file showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, regardless of whether the mark itself is in the standard character format or is a stylized or design mark. The specimen image file may be in color, and the image must be in color if color is being claimed as a feature of the mark.

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least as early as 09/13/2018, and first used in commerce at least as early as 09/13/2018, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Screen shots from various company presentations, publications and the companies own website under the "solutions" section which shows consulting offerings for prospective clients.

Original PDF file:
SPE0-6984120238-20191001193510457602_._ELS_Screen_Shot__2_2019-04-03_at_12.02.22_PM_copy.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-6984120238-20191001193510457602_._ELS_Screen_Shot__3_2019-04-03_at_12.03.54_PM_copy.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-6984120238-20191001193510457602_._ELS_Screen_Shot_2019-04-03_at_11.59.25_AM_copy.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-6984120238-20191001193510457602_._ELS-_Screen_Shot__Kobie.com_site_under_solutions___copy.pdf
Converted PDF file(s) (1 page)
Specimen File1


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3776875 and 3685585.

Significance of wording, letter(s), or numeral(s)
ELS appearing in the mark means or signifies or is a term of art for emotional loyalty scoring in the relevant trade or industry or as used in connection with the goods/services listed in the application.

For informational purposes only, applicant's website address is: http://kobie.com
The applicant hereby appoints Morgan Theodore. Morgan Theodore of John B. Ostrow, P.A., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      25 SE 2nd Ave. Suite 740
      Miami, Florida 33131
      United States
      305-358-1496(phone)
      morgantheodoreesq@gmail.com (authorized).

Morgan Theodore submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Morgan Theodore

John B. Ostrow, P.A.

25 SE 2nd Ave. Suite 740

miami, Florida 33131

305-358-1496(phone)

morgantheodoreesq@gmail.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant or the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Plus status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $225 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. AND/OR If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Morgan Theodore/   Date: 10/08/2019
Signatory's Name: morgan theodore
Signatory's Position: Attorney of Record
Signatory's Phone Number: 786-338-3836
Payment Sale Number: 88646421
Payment Accounting Date: 10/08/2019

Serial Number: 88646421
Internet Transmission Date: Tue Oct 08 15:33:24 EDT 2019
TEAS Stamp: USPTO/FTK-XX.XX.XXX.XXX-2019100815332400
7598-88646421-61052568d855f13f831667c82a
e86d2c0ace4b56af220415c5c7e1a30befaab25e
b-CC-33225876-20191008151223113067