Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The color(s) blue and white is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of The mark consists of a square containing a blue background, with the words "THE HEALTH OF AMERICA" appearing in blue font, and
the "CROSS" design in blue with the Vitruvian Man symbol superimposed upon it and the "SHIELD" design in blue with the Staff of Aesculapius symbol superimposed upon it in the upper right corner.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
944 x 942
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Blue Cross and Blue Shield Association
*STREET
225 N. Michigan Ave.
*CITY
Chicago
*STATE
(Required for U.S. applicants)
Illinois
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
60601
LEGAL ENTITY INFORMATION
TYPE
non-profit corporation
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Illinois
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
038
*IDENTIFICATION
Telecommunication services, namely, transmission of podcasts; streaming of audio material on the internet
Associate General Counsel, Brand, Illinois bar member
DATE SIGNED
10/07/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88644989
Filing Date:10/07/2019
To the Commissioner for Trademarks:
MARK: THE HEALTH OF AMERICA (stylized and/or with design, see mark)
The literal element of the mark consists of THE HEALTH OF AMERICA. The color(s) blue and white is/are claimed as a feature of the mark. The mark consists of The mark consists of a square containing a
blue background, with the words "THE HEALTH OF AMERICA" appearing in blue font, and the "CROSS" design in blue with the Vitruvian Man symbol superimposed upon it and the "SHIELD" design in blue with
the Staff of Aesculapius symbol superimposed upon it in the upper right corner.
The applicant, Blue Cross and Blue Shield Association, a non-profit corporation legally organized under the laws of Illinois, having an address of
225 N. Michigan Ave.
Chicago, Illinois 60601
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 038: Telecommunication services, namely, transmission of podcasts; streaming of audio material on the internet
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant hereby appoints J. Ryan Hinshaw. Other appointed attorneys are Cynthia B. Stevens. J. Ryan Hinshaw of Blue Cross and Blue Shield Association, is a member of the XX bar, admitted to
the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
225 N. Michigan Ave.
Chicago, Illinois 60601
United States
trademarks@bcbsa.com (authorized).
The attorney docket/reference number is 10519EF.
J. Ryan Hinshaw submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /J. Ryan Hinshaw/ Date: 10/07/2019
Signatory's Name: J. Ryan Hinshaw
Signatory's Position: Associate General Counsel, Brand, Illinois bar member
Payment Sale Number: 88644989
Payment Accounting Date: 10/07/2019
Serial Number: 88644989
Internet Transmission Date: Mon Oct 07 16:59:37 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XX-20191007165937283
060-88644989-610dba577c33ec4eeff6519e02b
b8b65a2b62c32dffe99fdd67d3441739b855df8-
CC-59354335-20191007153117291010