REALITY IS JUST BEGINNING

Magic Leap, Inc.

Application Filed: 2019-10-01
Trademark Application Details
Trademark Logo REALITY IS JUST BEGINNING

Mark For: REALITY IS JUST BEGINNING™ trademark registration is intended to cover the categories of wearable computer hardware; computer hardware for virtual, augmented and mixed reality applications and environments; scientific, photographic, cinematographic, optical, and teaching apparatus and instruments, namely, hardware and downloadable software for use in enabling computers, handheld consoles, tablet computers, mobile devices, and mobile phones to provide augmented and mixed reality world experiences; apparatus for recording, namely, audio recorders and video recorders; data processing apparatus; computer central processing units; wearable computing devices in the nature of virtual, augmented and mixed reality headsets comprised primarily of software and display screens for connection to computers, tablet computers, mobile devices, and mobile phones in order to enable augmented and mixed reality world experiences; virtual reality glasses in the nature of goggles for enabling augmented and mixed reality world experiences; 2-dimensional and 3-dimensional head-mounted video displays; human computer interface hardware, namely, computer headsets, remote curser controls for computers for connecting with computers and portable computers; computer hardware; video display hardware that may be worn on the body; downloadable video display software; near-eye display optics, namely, optical receivers. [all]

Status

2020-04-27 UTC
LIVE APPLICATION Published for Opposition
A pending trademark application has been examined by the Office and has been published in a way that provides an opportunity for the public to oppose its registration.


Research OneLook Acronym Finder
Serial Number88638058
Mark Literal ElementsREALITY IS JUST BEGINNING
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeTRADEMARK. SERVICE MARK
RegisterPRINCIPAL
Current LocationINTENT TO USE SECTION 2020-03-24
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 021: Electrical Apparatus, Machines and Supplies
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 026: Measuring and Scientific Appliances
  • 036: Musical Instruments and Supplies
  • 038: Prints and Publications
Primary International Class
  • 009 - Primary Class
  • (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJoseph V. Myers III
Attorney Docket Number101362003001
Law Office AssignedL80
Employee NameBURDECKI, ANNA C

Timeline

2019-10-01Application Filed
2019-12-26Location: PUBLICATION AND ISSUE SECTION
2019-12-26Status: Live/Pending
2019-12-27Transaction Date
2020-01-28Published
2020-01-28Published for Opposition
2020-03-24Location: INTENT TO USE SECTION
2020-03-24Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six

Trademark Parties (Applicants & Owners)

Party: Magic Leap, Inc.
Address7500 W. Sunrise Blvd. Plantation, FLORIDA UNITED STATES 33322
Legal Entity TypeCorporation
Legal Entity StateDELAWARE

Attorney of Record

JOSEPH V. MYERS III
SEYFARTH SHAW LLP
1075 PEACHTREE STREET NE
SUITE 2500
ATLANTA, GA 30309

Good, Services, and Codes


IC 009. US 021 023 026 036 038. G & S: Wearable computer hardware; computer hardware for virtual, augmented and mixed reality applications and environments; scientific, photographic, cinematographic, optical, and teaching apparatus and instruments, namely, hardware and downloadable software for use in enabling computers, handheld consoles, tablet computers, mobile devices, and mobile phones to provide augmented and mixed reality world experiences; apparatus for recording, namely, audio recorders and video recorders; data processing apparatus; computer central processing units; wearable computing devices in the nature of virtual, augmented and mixed reality headsets comprised primarily of software and display screens for connection to computers, tablet computers, mobile devices, and mobile phones in order to enable augmented and mixed reality world experiences; virtual reality glasses in the nature of goggles for enabling augmented and mixed reality world experiences; 2-dimensional and 3-dimensional head-mounted video displays; human computer interface hardware, namely, computer headsets, remote curser controls for computers for connecting with computers and portable computers; computer hardware; video display hardware that may be worn on the body; downloadable video display software; near-eye display optics, namely, optical receivers
IC 028. US 022 023 038 050. G & S: Virtual, augmented and mixed reality gaming headsets adapted for use in playing video games; apparatus for electronic games adapted for use with an external display screen or monitor; hand held units for playing electronic games
IC 041. US 100 101 107. G & S: Educational services, namely, conducting conferences in the field of development of software for use on a mixed, augmented and virtual reality platform and distribution of educational course materials in connection therewith; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction all the foregoing in the field of development of software for use on a mixed, augmented and virtual reality platform; Educational training services, namely, providing tutorials for instruction in the use of developing software for use on a mixed, augmented and virtual reality platform

International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:28
U.S. Codes:022,023,038,050
International Codes:41
U.S. Codes:100,101,107
Type CodeType
GS0091Wearable computer hardware; computer hardware for virtual, augmented and mixed reality applications and environments; scientific, photographic, cinematographic, optical, and teaching apparatus and instruments, namely, hardware and downloadable software for use in enabling computers, handheld consoles, tablet computers, mobile devices, and mobile phones to provide augmented and mixed reality world experiences; apparatus for recording, namely, audio recorders and video recorders; data processing apparatus; computer central processing units; wearable computing devices in the nature of virtual, augmented and mixed reality headsets comprised primarily of software and display screens for connection to computers, tablet computers, mobile devices, and mobile phones in order to enable augmented and mixed reality world experiences; virtual reality glasses in the nature of goggles for enabling augmented and mixed reality world experiences; 2-dimensional and 3-dimensional head-mounted video displays; human computer interface hardware, namely, computer headsets, remote curser controls for computers for connecting with computers and portable computers; computer hardware; video display hardware that may be worn on the body; downloadable video display software; near-eye display optics, namely, optical receivers

Trademark Filing History

DescriptionDateProceeding Number
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2020-03-24
PUBLISHED FOR OPPOSITION2020-01-28
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2020-01-28
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2020-01-08
APPROVED FOR PUB - PRINCIPAL REGISTER2019-12-23
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2019-12-196328
EXAMINERS AMENDMENT E-MAILED2019-12-196328
EXAMINERS AMENDMENT -WRITTEN2019-12-1993922
EXAMINER'S AMENDMENT ENTERED2019-12-1988888
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-12-186325
NON-FINAL ACTION WRITTEN2019-12-1893922
NON-FINAL ACTION E-MAILED2019-12-186325
ASSIGNED TO EXAMINER2019-12-1693922
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-10-04
NEW APPLICATION ENTERED IN TRAM2019-10-04

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