ACXIOM IDENTITY BUILDER

Acxiom LLC

Application Filed: 2019-09-30
Trademark Application Details
Trademark Logo ACXIOM IDENTITY BUILDER

Mark For: ACXIOM IDENTITY BUILDER® trademark registration is intended to cover the categories of technical consulting in the field of marketing to support marketing campaigns; marketing plan development, namely, next best offer services; business marketing services, namely, providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results. [all]

Status

2020-01-29 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number88636454
Registration Number6137931
Mark Literal ElementsACXIOM IDENTITY BUILDER
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeSERVICE MARK
RegisterPRINCIPAL
Current LocationLAW OFFICE 117 - EXAMINING ATTORNEY ASSIGNED 2019-12-21
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 102: Insurance and Financial
Primary International Class
  • 035 - Primary Class
  • (Advertising and business) Advertising; business management; business administration; office functions.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJ. Charles Dougherty
Law Office AssignedM80
Employee NameYOUNG, CARRIE SKYE

Timeline

2019-09-30Application Filed
2019-12-21Location: LAW OFFICE 117 - EXAMINING ATTORNEY ASSIGNED
2019-12-21Status: Live/Pending
2019-12-21Transaction Date
2020-01-11Status: Applicant's response to a non-final Office action has been entered. The application is being returned to the examining attorney
2020-08-25Trademark Registered

Trademark Parties (Applicants & Owners)

Party: Acxiom LLC
Address301 East Dave Ward Drive Conway, ARKANSAS UNITED STATES 72032
Legal Entity TypeLimited Liability Company
Legal Entity StateDELAWARE

Documents

DrawingJPEG2019-09-30
TEAS RF New ApplicationMULTI2019-09-30
XSearch Search SummaryXML2019-12-20
Offc Action OutgoingMULTI2019-12-21
Response to Office ActionMULTI2020-01-10
Amendment and Mail Process CompleteAPPLICATION/XML,IMAGE/JPEG2020-01-14

Attorney of Record

J. CHARLES DOUGHERTY
WRIGHT, LINDSEY & JENNINGS LLP
200 W. CAPITOL AVE. STE. 2300
LITTLE ROCK, AR 72201

Good, Services, and Codes


IC 035. US 100 101 102. G & S: Technical consulting in the field of marketing to support marketing campaigns; marketing plan development, namely, next best offer services; business marketing services, namely, providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results
IC 042. US 100 101. G & S: Data mining services, namely, consumer data hygiene services and data suppression services; developing customized web pages featuring user-defined information in the field of marketing of goods and services; software as a services (SaaS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; software as a services (SaaS) services featuring a software program that facilitates in-store purchases of goods by consumers comprised of consumer recognition technology
IC 045. US 100 101. G & S: risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best practices

International Codes:35
U.S. Codes:100,101,102
International Codes:42
U.S. Codes:100,101
International Codes:45
U.S. Codes:100,101
Type CodeType
GS0421marketing technology services, namely, consumer data hygiene services, data suppression services, consumer resolution and recognition services to recognize consumers across devices and channels, technology services to support marketing campaigns, next best offer services, website personalization, and lookalike consumer audience construction
D10000"IDENTITY BUILDER"

Trademark Filing History

DescriptionDateProceeding Number
TEAS/EMAIL CORRESPONDENCE ENTERED2020-01-1188889
TEAS RESPONSE TO OFFICE ACTION RECEIVED2020-01-10
CORRESPONDENCE RECEIVED IN LAW OFFICE2020-01-1088889
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-12-216325
NON-FINAL ACTION WRITTEN2019-12-2177764
NON-FINAL ACTION E-MAILED2019-12-216325
ASSIGNED TO EXAMINER2019-12-1877764
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-10-03
NEW APPLICATION ENTERED IN TRAM2019-10-03

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