Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011) |
OMB No. 0651-0050 (Exp 09/20/2020) |
Response to Office Action
The table below presents the data as entered.
Input Field
|
Entered
|
SERIAL NUMBER |
88636435 |
LAW OFFICE ASSIGNED |
LAW OFFICE 117 |
MARK SECTION |
MARK |
http://uspto.report/TM/88636435/mark.png |
LITERAL ELEMENT |
ACXIOM REALID |
STANDARD CHARACTERS |
YES |
USPTO-GENERATED IMAGE |
YES |
MARK STATEMENT |
The mark consists of standard characters, without claim to any particular font style, size or color. |
EVIDENCE SECTION |
EVIDENCE FILE NAME(S) |
ORIGINAL PDF FILE |
evi_2084420226-20200110171217437517_._Document3.pdf |
CONVERTED PDF FILE(S)
(1 page) |
\\TICRS\EXPORT17\IMAGEOUT17\886\364\88636435\xml4\ROA0002.JPG |
DESCRIPTION OF EVIDENCE FILE |
arguments in support of registration |
GOODS AND/OR SERVICES SECTION (042)(current) |
INTERNATIONAL CLASS |
042 |
DESCRIPTION |
marketing technology services, namely, consumer data hygiene services, data suppression services, consumer resolution and recognition
services to recognize consumers across devices and channels, technology services to support marketing campaigns, next best offer services, website personalization, and lookalike consumer audience
construction |
FILING BASIS |
Section 1(b) |
GOODS AND/OR SERVICES SECTION (042)(proposed) |
INTERNATIONAL CLASS |
042 |
TRACKED TEXT DESCRIPTION |
marketing technology services, namely, consumer data hygiene services, data suppression services,
consumer resolution and recognition services to recognize consumers across devices and channels, technology services to support marketing campaigns, next best offer services, website personalization,
and lookalike consumer audience construction; Data mining services, namely, consumer data hygiene services and data suppression services; developing customized web pages featuring user-defined information in the field of marketing of goods and services; software as a services (SaaS)
services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes;
software as a services (SaaS) services featuring a software program that facilitates in-store purchases of goods by consumers comprised of consumer recognition
technology |
FINAL DESCRIPTION |
Data mining services, namely, consumer data hygiene services and data suppression services; developing customized web pages featuring
user-defined information in the field of marketing of goods and services; software as a services (SaaS) services featuring software for providing access to first, second and third-party consumer
marketing data including demographic and predictive data for consumer recognition purposes; software as a services (SaaS) services featuring a software program that facilitates in-store purchases of
goods by consumers comprised of consumer recognition technology |
FILING BASIS |
Section 1(b) |
GOODS AND/OR SERVICES SECTION (045)(current) |
INTERNATIONAL CLASS |
045 |
DESCRIPTION |
risk mitigation services in the nature of facilitating compliance with data privacy regulations and data ethics best practices |
FILING BASIS |
Section 1(b) |
GOODS AND/OR SERVICES SECTION (045)(proposed) |
INTERNATIONAL CLASS |
045 |
TRACKED TEXT DESCRIPTION |
risk mitigation services in the nature of facilitating compliance with data privacy regulations and data
ethics best practices; risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best
practices |
FINAL DESCRIPTION |
risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best
practices |
FILING BASIS |
Section 1(b) |
GOODS AND/OR SERVICES SECTION (035)(class added) |
INTERNATIONAL CLASS |
035 |
DESCRIPTION |
Technical consulting in the field of marketing to support marketing campaigns; marketing plan development, namely, next best offer
services; business marketing services, namely, providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer audience viewership, advertising sales
effectiveness, and selection of media to optimize sales results |
FILING BASIS |
Section 1(b) |
ATTORNEY SECTION (current) |
NAME |
J. Charles Dougherty |
ATTORNEY BAR MEMBERSHIP NUMBER |
XXX |
YEAR OF ADMISSION |
XXXX |
U.S. STATE/ COMMONWEALTH/ TERRITORY |
XX |
FIRM NAME |
WRIGHT, LINDSEY & JENNINGS LLP |
STREET |
200 W. CAPITOL AVE. STE. 2300 |
CITY |
LITTLE ROCK |
STATE |
Arkansas |
POSTAL CODE |
72201 |
COUNTRY |
US |
PHONE |
501-371-0808 |
FAX |
501-376-9442 |
EMAIL |
jdougherty@wlj.com |
AUTHORIZED TO COMMUNICATE VIA EMAIL |
Yes |
ATTORNEY SECTION (proposed) |
NAME |
J. Charles Dougherty |
ATTORNEY BAR MEMBERSHIP NUMBER |
XXX |
YEAR OF ADMISSION |
XXXX |
U.S. STATE/ COMMONWEALTH/ TERRITORY |
XX |
FIRM NAME |
Wright, Lindsey & Jennings LLP |
STREET |
200 W. Capitol Ave. Ste. 2300 |
CITY |
Little Rock |
STATE |
Arkansas |
POSTAL CODE |
72201 |
COUNTRY |
United States |
PHONE |
501-371-0808 |
FAX |
501-376-9442 |
EMAIL |
jdougherty@wlj.com |
AUTHORIZED TO COMMUNICATE VIA EMAIL |
Yes |
OTHER APPOINTED ATTORNEY |
Richard Blakely Glasgow; Meredith K. Lowry; K. Brandon Middleton |
CORRESPONDENCE SECTION (current) |
NAME |
J. CHARLES DOUGHERTY |
FIRM NAME |
WRIGHT, LINDSEY & JENNINGS LLP |
STREET |
200 W. CAPITOL AVE. STE. 2300 |
CITY |
LITTLE ROCK |
STATE |
Arkansas |
POSTAL CODE |
72201 |
COUNTRY |
US |
PHONE |
501-371-0808 |
FAX |
501-376-9442 |
EMAIL |
jdougherty@wlj.com; aelliott@wlj.com |
AUTHORIZED TO COMMUNICATE VIA EMAIL |
Yes |
CORRESPONDENCE SECTION (proposed) |
NAME |
J. Charles Dougherty |
FIRM NAME |
Wright, Lindsey & Jennings LLP |
STREET |
200 W. Capitol Ave. Ste. 2300 |
CITY |
Little Rock |
STATE |
Arkansas |
POSTAL CODE |
72201 |
COUNTRY |
United States |
PHONE |
501-371-0808 |
FAX |
501-376-9442 |
EMAIL |
jdougherty@wlj.com; aelliott@wlj.com |
AUTHORIZED TO COMMUNICATE VIA EMAIL |
Yes |
PAYMENT SECTION |
NUMBER OF CLASSES |
1 |
APPLICATION FOR REGISTRATION PER CLASS |
275 |
TOTAL FEES DUE |
275 |
SIGNATURE SECTION |
DECLARATION SIGNATURE |
The filing Attorney has elected not to submit the signed declaration, believing no supporting declaration is required under the Trademark
Rules of Practice. |
RESPONSE SIGNATURE |
/J. Charles Dougherty/ |
SIGNATORY'S NAME |
J. Charles Dougherty |
SIGNATORY'S POSITION |
Attorney of record, AR bar member |
SIGNATORY'S PHONE NUMBER |
5013710808 |
DATE SIGNED |
01/10/2020 |
AUTHORIZED SIGNATORY |
YES |
FILING INFORMATION SECTION |
SUBMIT DATE |
Fri Jan 10 17:44:47 EST 2020 |
TEAS STAMP |
USPTO/ROA-XXX.XX.XX.XXX-2
0200110174447775175-88636
435-700c1ecd1f7d52ccd5fb8
d33b7e7de1aa9ac77fc893844
9acb9f5e31c4b5ee4c3-CC-44
469753-202001101712174375
17 |
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011) |
OMB No. 0651-0050 (Exp 09/20/2020) |
Response to Office Action
To the Commissioner for Trademarks:
Application serial no.
88636435 ACXIOM REALID(Standard Characters, see http://uspto.report/TM/88636435/mark.png) has been amended as follows:
EVIDENCE
Evidence in the nature of arguments in support of registration has been attached.
Original PDF file:
evi_2084420226-20200110171217437517_._Document3.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
CLASSIFICATION AND LISTING OF GOODS/SERVICES
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 042 for marketing technology services, namely, consumer data hygiene services, data suppression services, consumer resolution and recognition services to recognize consumers
across devices and channels, technology services to support marketing campaigns, next best offer services, website personalization, and lookalike consumer audience construction
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was
entitled, to use the mark in commerce on or in connection with the identified goods/services in the application.
For a collective trademark, collective service mark, or collective membership
mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members
on or in connection with the identified goods/services/collective membership organization.
For a certification mark application: As of the application filing date, the applicant had a
bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will
not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that
meet the certification standards of the applicant.
Proposed:
Tracked Text Description: marketing technology services, namely, consumer data hygiene services, data suppression services, consumer resolution and recognition
services to recognize consumers across devices and channels, technology services to support marketing campaigns, next best offer services, website personalization, and lookalike consumer audience
construction;
Data mining services, namely, consumer data hygiene services and data suppression services;
developing
customized web pages featuring user-defined information in the field of marketing of goods and services;
software as a services (SaaS) services featuring
software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes;
software as a services (SaaS) services featuring a software program that facilitates in-store purchases of goods by consumers comprised of consumer recognition technologyClass 042 for
Data mining services, namely, consumer data hygiene services and data suppression services; developing customized web pages featuring user-defined information in the field of marketing of goods and
services; software as a services (SaaS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for
consumer recognition purposes; software as a services (SaaS) services featuring a software program that facilitates in-store purchases of goods by consumers comprised of consumer recognition
technology
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was
entitled, to use the mark in commerce on or in connection with the identified goods/services in the application.
For a collective trademark, collective service mark, or collective membership
mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members
on or in connection with the identified goods/services/collective membership organization.
For a certification mark application: As of the application filing date, the applicant had a
bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will
not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that
meet the certification standards of the applicant.
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 045 for risk mitigation services in the nature of facilitating compliance with data privacy regulations and data ethics best practices
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was
entitled, to use the mark in commerce on or in connection with the identified goods/services in the application.
For a collective trademark, collective service mark, or collective membership
mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members
on or in connection with the identified goods/services/collective membership organization.
For a certification mark application: As of the application filing date, the applicant had a
bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will
not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that
meet the certification standards of the applicant.
Proposed:
Tracked Text Description: risk mitigation services in the nature of facilitating compliance with data privacy regulations and data ethics best practices;
risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best practicesClass 045 for risk
mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best practices
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was
entitled, to use the mark in commerce on or in connection with the identified goods/services in the application.
For a collective trademark, collective service mark, or collective membership
mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members
on or in connection with the identified goods/services/collective membership organization.
For a certification mark application: As of the application filing date, the applicant had a
bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will
not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that
meet the certification standards of the applicant.
Applicant hereby adds the following class of goods/services to the application:
New: Class 035 for Technical consulting in the field of marketing to support marketing campaigns; marketing plan development, namely, next best offer services; business marketing services,
namely, providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer audience viewership, advertising sales effectiveness, and selection of media
to optimize sales results
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was
entitled, to use the mark in commerce on or in connection with the identified goods/services in the application.
For a collective trademark, collective service mark, or collective membership
mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members
on or in connection with the identified goods/services/collective membership organization.
For a certification mark application: As of the application filing date, the applicant had a
bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will
not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that
meet the certification standards of the applicant.
The applicant's current attorney information: J. Charles Dougherty. J. Charles Dougherty of WRIGHT, LINDSEY & JENNINGS LLP, is a member of the XX bar, admitted to the bar in XXXX, bar
membership no. XXX, is located at
200 W. CAPITOL AVE. STE. 2300
LITTLE ROCK, Arkansas 72201
US
The phone number is 501-371-0808.
The fax number is 501-376-9442.
The email address is jdougherty@wlj.com
The applicants proposed attorney information: J. Charles Dougherty. Other appointed attorneys are Richard Blakely Glasgow; Meredith K. Lowry; K. Brandon Middleton. J. Charles Dougherty of
Wright, Lindsey & Jennings LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
200 W. Capitol Ave. Ste. 2300
Little Rock, Arkansas 72201
United States
The phone number is 501-371-0808.
The fax number is 501-376-9442.
The email address is jdougherty@wlj.com
J. Charles Dougherty submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any
U.S. Commonwealth or territory.
The applicant's current correspondence information: J. CHARLES DOUGHERTY. J. CHARLES DOUGHERTY of WRIGHT, LINDSEY & JENNINGS LLP, is located at
200 W. CAPITOL AVE. STE. 2300
LITTLE ROCK, Arkansas 72201
US
The phone number is 501-371-0808.
The fax number is 501-376-9442.
The email address is jdougherty@wlj.com; aelliott@wlj.com
The applicants proposed correspondence information: J. Charles Dougherty. J. Charles Dougherty of Wright, Lindsey & Jennings LLP, is located at
200 W. Capitol Ave. Ste. 2300
Little Rock, Arkansas 72201
United States
The phone number is 501-371-0808.
The fax number is 501-376-9442.
The email address is jdougherty@wlj.com; aelliott@wlj.com
FEE(S)
Fee(s) in the amount of $275 is being submitted.
SIGNATURE(S)
Declaration Signature
The filing Attorney has elected not to submit the signed declaration, believing no supporting declaration is required under the
Trademark Rules of Practice.
Response Signature
Signature: /J. Charles Dougherty/ Date: 01/10/2020
Signatory's Name: J. Charles Dougherty
Signatory's Position: Attorney of record, AR bar member
Signatory's Phone Number: 5013710808
The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and
any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another
U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed
revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter;
or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.
Mailing Address: J. CHARLES DOUGHERTY
WRIGHT, LINDSEY & JENNINGS LLP
200 W. CAPITOL AVE. STE. 2300
LITTLE ROCK, Arkansas 72201
Mailing Address: J. Charles Dougherty
Wright, Lindsey & Jennings LLP
200 W. Capitol Ave. Ste. 2300
Little Rock, Arkansas 72201
RAM Sale Number: 88636435
RAM Accounting Date: 01/10/2020
Serial Number: 88636435
Internet Transmission Date: Fri Jan 10 17:44:47 EST 2020
TEAS Stamp: USPTO/ROA-XXX.XX.XX.XXX-2020011017444777
5175-88636435-700c1ecd1f7d52ccd5fb8d33b7
e7de1aa9ac77fc8938449acb9f5e31c4b5ee4c3-
CC-44469753-20200110171217437517