To: | Acxiom LLC (jdougherty@wlj.com) |
Subject: | U.S. Trademark Application Serial No. 88636435 - ACXIOM REALID - N/A |
Sent: | December 21, 2019 07:53:51 PM |
Sent As: | ecom117@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88636435
Mark: ACXIOM REALID
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Correspondence Address: WRIGHT, LINDSEY & JENNINGS LLP
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Applicant: Acxiom LLC
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Reference/Docket No. N/A
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: December 21, 2019
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
SEARCH
The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that would bar registration under Trademark Act Section 2(d). TMEP §704.02; see 15 U.S.C. §1052(d).
In this case, applicant must disclaim the wording “REALID” because it is not inherently distinctive. These unregistrable term(s) at best are merely descriptive of an ingredient, quality, characteristic, function, feature, purpose, or use of applicant’s services. See 15 U.S.C. §1052(e)(1); DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1251, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012); TMEP §§1213, 1213.03(a).
The attached evidence from the Dept. of Homeland Security shows that “REAL ID” references a government program that “establishes minimum security standards for license issuance and production.” See http://www.dhs.gov/real-id Furthermore, the term “REAL ID” is widely recognized as associate with the government program. See attached advertisements from washingtonpost.com and wikipedia.com. Thus, the wording merely describes applicant’s services because it informs consumers that the applicant’s marketing related services include verification of identities.
Applicant may respond to this issue by submitting a disclaimer in the following format:
No claim is made to the exclusive right to use “REALID” apart from the mark as shown.
For an overview of disclaimers and instructions on how to satisfy this issue using the Trademark Electronic Application System (TEAS), see the Disclaimer webpage.
IDENTIFICATION
Certain terms in the identification are unclear and require clarification because the nature of the services intended is unclear or the services are described so broadly that they may include terms correctly classified in additional classes. Each identification must be specific, all-inclusive and list the common commercial names of the applicant’s services in a fashion that would be easily understood by the purchasing public.
Following, the examiner highlights those unclear terms through suggestions for better terminology (in their appropriate class) below. Unclear or indefinite terms are listed in italics followed by suggested language and corrected classification, if applicable, in bold. The portions of the identification that are acceptable are repeated as originally listed in the application.
International Class 42
Applicant applied for the following: marketing technology services, namely, consumer data hygiene services, data suppression services, consumer resolution and recognition services to recognize consumers across devices and channels, technology services to support marketing campaigns, next best offer services, website personalization, and lookalike consumer audience construction
“Marketing technology” “consumer data hygiene” and other services listed in the identification are unclear. Applicant must specify the nature of the underlying services by common commercial name for notice and classification purposes. Applicant may adopt the following identification(s) in the specified international class(es), if accurate:
marketing technology services, namely, consumer data hygiene services, data suppression services - Data mining services, namely, consumer data hygiene services and data suppression services – in Class 42
technology services to support marketing campaigns - Technical consulting in the field of marketing to support marketing campaigns – in Class 35
next best offer services – Marketing plan development, namely, next best offer services – in Class 35
website personalization – Developing customized web pages featuring user-defined information in the field of {indicate types of information, e.g., personal interests and hobbies, etc.} - in Class 42
With respect to the wording “consumer resolution and recognition services to recognize consumers across devices and channels” and “lookalike consumer audience construction” - Generally, a trademark examining attorney will recommend acceptable substitute wording for unacceptable identifications of services. In this case, however, because the nature of the services is unclear from the application record, the trademark examining attorney is unable to suggest any alternative wording. See TMEP §1402.01(e).
International Class 45
Applicant applied for the following: risk mitigation services in the nature of facilitating compliance with data privacy regulations and data ethics best practices
risk mitigation services in the nature of facilitating compliance with data privacy regulations and data ethics best practices - Suggested amendment: Risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best practices – in Class 45
In sum, applicant may amend to the following, overall, if accurate:
CLASS 35: Technical consulting in the field of marketing to support marketing campaigns; Marketing plan development, namely, next best offer services
CLASS 42: Data mining services, namely, consumer data hygiene services, data suppression services; Developing customized web pages featuring user-defined information in the field of {indicate types of information, e.g., personal interests and hobbies, etc.}
CLASS 45: Risk mitigation services, namely, regulatory compliance consulting in the field of data privacy regulations and data ethics best practices
Note, if applicant accepts the suggested identification(s), Applicant must amend the application to classify the services in the listed International Class. 37 C.F.R. §§2.32(a)(7) and 2.85; TMEP §§1401.02(a) and 1401.03(b).
Identification Manual
For assistance with identifying and classifying services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
Amending Identification/Broadening Scope
MULTIPLE APPLICATION REQUIREMENTS
(1) List the goods and/or services by their international class number in consecutive numerical order, starting with the lowest numbered class.
(2) Submit a filing fee for each international class not covered by the fee(s) already paid (view the USPTO’s current fee schedule). The application identifies services that are classified in at least 3 classes; however, applicant submitted a fee(s) sufficient for only 2 class(es). Applicant must either submit the filing fees for the classes not covered by the submitted fees or restrict the application to the number of classes covered by the fees already paid.
See 15 U.S.C. §§1051(b), 1112, 1126(e); 37 C.F.R. §§2.32(a)(6)-(7), 2.34(a)(2)-(3), 2.86(a); TMEP §§1403.01, 1403.02(c).
See an overview of the requirements for a Section 1(b) multiple-class application and how to satisfy the requirements online using the Trademark Electronic Application System (TEAS) form.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a response to this nonfinal Office action.
/C. S. Young/
Examining Attorney
(571) 272-9713
skye.young@uspto.gov
RESPONSE GUIDANCE