TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88619206

Filing Date: 09/17/2019

To the Commissioner for Trademarks:

MARK: ADVISOR BLUE BOOK (Standard Characters, see mark)
The literal element of the mark consists of ADVISOR BLUE BOOK. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, USA Financial Media Corporation, a corporation of Michigan, having an address of
      6020 East Fulton Street
      Ada, Michigan 49301
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 036:  consulting on the subject of valuation of financial advisor businesses
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The applicant hereby appoints R. Scott Keller. Other appointed attorneys are Amber Underhill and all other attorneys at Warner, Norcross + Judd LLP. R. Scott Keller of Warner Norcross + Judd LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      111 Lyon St NW
      900 Fifth Third Center
      Grand Rapids, Michigan 49503
      United States
      616-752-2479(phone)
      6167522500(fax)
      trademarks@wnj.com (authorized).
The attorney docket/reference number is 150613New.
R. Scott Keller submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

R. Scott Keller

Warner Norcross + Judd LLP

111 Lyon St NW       900 Fifth Third Center

Grand Rapids, Michigan 49503

616-752-2479(phone)

6167522500(fax)

trademarks@wnj.com; skeller@wnj.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Andrea McGrew/   Date: 09/17/2019
Signatory's Name: Andrea McGrew
Signatory's Position: Chief Legal Officer/Chief Compliance Officer
Payment Sale Number: 88619206
Payment Accounting Date: 09/17/2019

Serial Number: 88619206
Internet Transmission Date: Tue Sep 17 09:38:28 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2019091709382866
5965-88619206-61041ab89d97fbd1a6bafde9a0
398bfcf8917546d8eabc8a4216695038e9943f1d
-ET-38281454-20190916170303926031