Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
TEAS Plus Application
Serial Number:88602887
Filing Date:09/03/2019
NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular
application.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of Dark Horse head with lighter shade for the mane with the word MARS in upper case written to the right of the Horse head.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
944 x 327
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Mars, Incorporated
*STREET
6885 Elm Street
*CITY
McLean
*STATE
(Required for U.S. applicants)
Virginia
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
22101
EMAIL ADDRESS
mars.us.mp@effem.com
LEGAL ENTITY INFORMATION
*TYPE
CORPORATION
* STATE/COUNTRY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
*INTERNATIONAL CLASS
016
*IDENTIFICATION
Packaged kits composed primarily of printed instructional materials and also including tools for collecting samples and information concerning
the feeding of horses; Printed educational materials in the field of pet and horse nutrition, pet and horse care; Printed materials, namely, written articles in the field of pet and horse
nutrition, care and veterinary services; Printed pamphlets, brochures, manuals, books, booklets, leaflets, informational flyers, informational sheets and newsletters, adhesive backed stickers,
and kits comprised solely of one or more of the foregoing materials in the field of pet nutrition, pet care, horse care and veterinary services; Printed training materials in the field of
pet and horse nutrition, pet and horse care
*FILING BASIS
SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
*TRANSLATION
(if applicable)
*TRANSLITERATION
(if applicable)
*CLAIMED PRIOR REGISTRATION
(if applicable)
*CONSENT (NAME/LIKENESS)
(if applicable)
*CONCURRENT USE CLAIM
(if applicable)
ATTORNEY INFORMATION
NAME
Courtney Laginess
ATTORNEY DOCKET NUMBER
PET_Equine
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Mars, Incorporated
INTERNAL ADDRESS
Mars Goose Island
STREET
930 W. Evergreen Avenue
CITY
CHICAGO
STATE
Illinois
COUNTRY
United States
ZIP/POSTAL CODE
60642
PHONE
615-585-2405
EMAIL ADDRESS
mars.us.mp@effem.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Scott Thompson, Sophie Anger, Andrew Tsai, Pamela Mallari
CORRESPONDENCE INFORMATION
*NAME
Courtney Laginess
FIRM NAME
Mars, Incorporated
INTERNAL ADDRESS
Mars Goose Island
*STREET
930 W. Evergreen Avenue
*CITY
CHICAGO
*STATE
(Required for U.S. addresses)
Illinois
*COUNTRY
United States
*ZIP/POSTAL CODE
60642
PHONE
615-585-2405
*EMAIL ADDRESS
mars.us.mp@effem.com; mars.us.mp@effem.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Plus
NUMBER OF CLASSES
1
FEE PER CLASS
225
*TOTAL FEE PAID
225
SIGNATURE INFORMATION
* SIGNATURE
/Deidra Pitts/
* SIGNATORY'S NAME
Deidra Pitts
* SIGNATORY'S POSITION
Equestrian Sponsorship Manager
SIGNATORY'S PHONE NUMBER
615-585-2405
* DATE SIGNED
08/29/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
TEAS Plus Application
Serial Number:88602887
Filing Date:09/03/2019
To the Commissioner for Trademarks:
MARK: MARS (stylized and/or with design, see mark)
The literal element of the mark consists of MARS. The applicant is not claiming color as a feature of the mark. The mark consists of Dark Horse head with lighter shade for the mane with the word MARS
in upper case written to the right of the Horse head.
The applicant, Mars, Incorporated, a corporation of Delaware, having an address of
6885 Elm Street
McLean, Virginia 22101
United States
mars.us.mp@effem.com
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 016: Packaged kits composed primarily of printed instructional materials and also including tools for collecting samples and information concerning the feeding of horses;
Printed educational materials in the field of pet and horse nutrition, pet and horse care; Printed materials, namely, written articles in the field of pet and horse nutrition, care and veterinary
services; Printed pamphlets, brochures, manuals, books, booklets, leaflets, informational flyers, informational sheets and newsletters, adhesive backed stickers, and kits comprised solely of one or
more of the foregoing materials in the field of pet nutrition, pet care, horse care and veterinary services; Printed training materials in the field of pet and horse nutrition, pet and horse care
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
The applicant hereby appoints Courtney Laginess. Other appointed attorneys are Scott Thompson, Sophie Anger, Andrew Tsai, Pamela Mallari. Courtney Laginess of Mars, Incorporated, is a member of
the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Mars Goose Island
930 W. Evergreen Avenue
CHICAGO, Illinois 60642
United States
615-585-2405(phone)
mars.us.mp@effem.com (authorized).
The attorney docket/reference number is PET_Equine.
Courtney Laginess submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant or the applicant's attorney, or the applicant's domestic representative at
the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Plus status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $225 has been submitted with the application, representing payment for 1 class(es).