Offc Action Outgoing

GREENWELL

GreenWELL Brands, Inc.

U.S. Trademark Application Serial No. 88602563 - GREENWELL - 55314.0004

To: GreenWELL Brands, Inc. (justin.mcnaughton@gmlaw.com)
Subject: U.S. Trademark Application Serial No. 88602563 - GREENWELL - 55314.0004
Sent: December 06, 2019 05:03:03 PM
Sent As: ecom111@uspto.gov
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United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88602563

 

Mark:  GREENWELL

 

 

 

 

Correspondence Address: 

JUSTIN MCNAUGHTON

Greenspoon Marder, LLP

1401 Lawrence Street, Suite 1900

Denver CO 80202

 

 

 

Applicant:  GreenWELL Brands, Inc.

 

 

 

Reference/Docket No. 55314.0004

 

Correspondence Email Address: 

 justin.mcnaughton@gmlaw.com

 

 

 

NONFINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS).  A link to the appropriate TEAS response form appears at the end of this Office action. 

 

 

Issue date:  December 06, 2019

 

 The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to the issues below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.

 

SUMMARY OF ISSUES:

  • Prior-Filed Application may pose bar to Registration
  • Section 2(e)(4) Refusal – Primarily Merely a Surname
  • Identification of Goods – Clarification Required

 

PRIOR-FILED APPLICATION MAY POSE BAR TO REGISTRATION

 

The trademark examining attorney has searched the USPTO’s database of registered and pending marks and has found no similar registered marks that would bar registration under Trademark Act Section 2(d).  TMEP §704.02; see 15 U.S.C. §1052(d).  However, a mark in a prior-filed pending application may present a bar to registration of applicant’s mark.

 

The filing date of pending U.S. Application Serial No. 88193727 precedes applicant’s filing date.  See attached referenced application information.  If the mark in the referenced application registers, applicant’s mark may be refused registration under Trademark Act Section 2(d) because of a likelihood of confusion between the two marks.  See 15 U.S.C. §1052(d); 37 C.F.R. §2.83; TMEP §§1208 et seq.  Therefore, upon receipt of applicant’s response to this Office action, action on this application may be suspended pending final disposition of the earlier-filed referenced application.

 

In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicant’s mark and the mark in the referenced application.  Applicant’s election not to submit arguments at this time in no way limits applicant’s right to address this issue later if a refusal under Section 2(d) issues.

 

SECTION 2(e)(4) REFUSAL – PRIMARILY MERELY A SURNAME

 

Registration is refused because the applied-for mark is primarily merely a surname.  Trademark Act Section 2(e)(4), 15 U.S.C. §1052(e)(4); see TMEP §1211. 

 

In the present case, applicant applied to register the mark GREENWELL for use in connection with the following goods in International Class 3: “Non-medicated body care products, namely, washes, moisturizers, gels, lotions, salves, serums, creams, oils, mists, and toners; hemp-derived body oils; hemp-derived massage oils”.

 

An applicant’s mark is primarily merely a surname if the surname, when viewed in connection with the applicant’s recited goods and/or services, “‘is the primary significance of the mark as a whole to the purchasing public.’”  Earnhardt v. Kerry Earnhardt, Inc., 864 F.3d 1374, 1377, 123 USPQ2d 1411, 1413 (Fed. Cir. 2017) (quoting In re Hutchinson Tech. Inc., 852 F.2d 552, 554, 7 USPQ2d 1490, 1492 (Fed. Cir. 1988)); TMEP §1211.01.

 

The following five inquiries are often used to determine the public’s perception of a term’s primary significance:

 

(1)       Whether the surname is rare;

 

(2)       Whether anyone connected with applicant uses the term as a surname;

 

(3)       Whether the term has any recognized meaning other than as a surname;

 

(4)       Whether the term has the structure and pronunciation of a surname; and

 

(5)       Whether the term is sufficiently stylized to remove its primary significance from that of a surname.

 

In re Eximius Coffee, LLC, 120 USPQ2d 1276, 1278 & n.2, 1282-83 (TTAB 2016) (citing In re Benthin Mgmt. GmbH, 37 USPQ2d 1332, 1333-34 (TTAB 1995) for the Benthin inquiries/factors); TMEP §1211.01; see also In re Etablissements Darty et Fils, 759 F.2d 15, 16-18, 225 USPQ 652, 653 (Fed. Cir. 1985). 

 

These inquiries are not exclusive, and any of these circumstances – singly or in combination – and any other relevant circumstances may be considered when making this determination.  In re Eximius Coffee, LLC, 120 USPQ2d at 1277-78; TMEP §1211.01.  For example, when the applied-for mark is not stylized, it is unnecessary to consider the fifth inquiry.  In re Yeley, 85 USPQ2d 1150, 1151 (TTAB 2007); TMEP §1211.01.

 

In the present case, GREENWELL would be readily perceived by the purchasing public as a surname.  The attached evidence from Wikipedia and LEXISNEXIS® establishes the surname significance of GREENWELL.  For example, the applied-for mark appears over 12,000 times as a surname in the LEXISNEXIS® surname database, which is a weekly updated directory of cell phone and other phone numbers (such as voice over IP) from various data providers.  See attached evidence from LEXISNEXIS® showing the first 50 results.  Additionally, the attached evidence from Wikipedia notes that “Greenwell” is a surname and provides a list notable people with that surname.  See attached evidence from Wikipedia.

 

Further, evidence that a term has no recognized meaning or significance other than as a surname is relevant to determining whether the term would be perceived as primarily merely a surname.  See In re Weiss Watch Co., 123 USPQ2d 1200, 1203 (TTAB 2017); In re Eximius Coffee, LLC, 120 USPQ2d 1276, 1280 (TTAB 2016); TMEP §1211.02(b)(vi).  The attached evidence from Merriam-Webster Dictionary, the American Heritage Dictionary, and the Columbia Gazetteer shows that GREENWELL does not appear in the dictionary or gazetteer.  Thus, this term appears to have no recognized meaning or significance other than as a surname. 

 

In sum, the foregoing considerations result in the determination that the applied-for mark is primarily merely a surname.  Therefore, registration is refused under Section 2(e)(4) of the Trademark Act.

 

Although applicant’s mark has been refused registration, applicant may respond to the refusal by submitting evidence and arguments in support of registration.

 

ADVISORY - Response Option: Applicant may amend to the Supplemental Register after filing an acceptable Amendment to Allege Use

 

Although an amendment to the Supplemental Register would normally be an appropriate response to this refusal, such a response is not appropriate in the present case.  The instant application was filed under Trademark Act Section 1(b) and is not eligible for registration on the Supplemental Register until an acceptable amendment to allege use meeting the requirements of 37 C.F.R. §2.76 has been timely filed.  37 C.F.R. §2.47(d); TMEP §§816.02, 1102.03.

 

If applicant files an acceptable allegation of use and also amends to the Supplemental Register, the application effective filing date will be the date applicant met the minimum filing requirements under 37 C.F.R. §2.76(c) for an amendment to allege use.  TMEP §§816.02, 1102.03; see 37 C.F.R. §2.75(b).  In addition, the undersigned trademark examining attorney will conduct a new search of the USPTO records for conflicting marks based on the later application filing date.  TMEP §§206.01, 1102.03.

 

Applicant must also respond to the requirement set forth below.

 

IDENTIFICATION OF GOODS – CLARIFICATION REQUIRED

 

The wording “gels”, “serums”, and “toners” in the identification of goods in International Class 3 is indefinite and must be clarified to further specify the nature of the goods as they relate to body care products, e.g., “bath gel”, “beauty gel”, “beauty serum”, “skin serum”, “anti-aging toner”, “skin toner”, etc.  See 37 C.F.R. §2.32(a)(6); TMEP §1402.01.  Lastly, because of the new legal definition of “hemp” under the 2018 Farm Bill, an amendment to the identification of goods is required to specify that the hemp products contain less than 0.3% THC. 

 

The following is an example of wording the applicant may substitute for the identification of goods in International Class 3, if accurate (changes in bold):

 

Non-medicated body care products, namely, washes, moisturizers, shower gels, lotions, salves, skin serums, creams, oils, mists, and skin toners; hemp-derived body oils; hemp-derived massage oils; all of the foregoing solely derived from hemp with a delta-9 tetrahydrocannabinol concentration of not more than 0.3% on a dry weight basis

 

For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual.  See TMEP §1402.04.

 

SCOPE ADVISORY:  Applicant may amend the identification to clarify or limit the goods, but not to broaden or expand the goods beyond those in the original application or as acceptably amended.  See 37 C.F.R. §2.71(a); TMEP §1402.06.  Generally, any deleted goods may not later be reinserted.  See TMEP §1402.07(e).

 

RESPONDING TO THIS OFFICE ACTION

 

If applicant has questions regarding this Office action, please telephone or e-mail the assigned trademark examining attorney.  All relevant e-mail communications will be placed in the official application record; however, an e-mail communication will not be accepted as a response to this Office action and will not extend the deadline for filing a proper response.  See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05. 

 

 

TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE:  Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application.  See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820.  TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services.  37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04.  However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.  

 

How to respond.  Click to file a response to this nonfinal Office action.    

 

 

/Luz M. Adorno Santos/

Trademark Examining Attorney

U.S. Patent & Trademark Office, Law Office 111

571-272-4902

Luz.AdornoSantos@uspto.gov

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

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U.S. Trademark Application Serial No. 88602563 - GREENWELL - 55314.0004

To: GreenWELL Brands, Inc. (justin.mcnaughton@gmlaw.com)
Subject: U.S. Trademark Application Serial No. 88602563 - GREENWELL - 55314.0004
Sent: December 06, 2019 05:03:05 PM
Sent As: ecom111@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on December 06, 2019 for

U.S. Trademark Application Serial No. 88602563

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

/Luz M. Adorno Santos/

Trademark Examining Attorney

U.S. Patent & Trademark Office, Law Office 111

571-272-4902

Luz.AdornoSantos@uspto.gov

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from December 06, 2019, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·       Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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