Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
University of Southern California
*STREET
University Park, ADM 352
*CITY
Los Angeles
*STATE
(Required for U.S. applicants)
California
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
90089-5013
EMAIL ADDRESS
pto-cc@gibsondunn.com
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY OF INCORPORATION
California
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
041
*IDENTIFICATION
Education services in the nature of courses at the university level; Educational services, namely, conducting classes, seminars, conferences,
workshops, and field trips in the field of arts, design, technology, business, and innovation and distribution of training material in connection therewith
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Scott A. Edelman
ATTORNEY DOCKET NUMBER
93107-00119
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Gibson, Dunn & Crutcher LLP
STREET
2029 Century Park East, Suite 4000
CITY
Los Angeles
STATE
California
COUNTRY
United States
ZIP/POSTAL CODE
90067-3026
PHONE
310-557-8061
FAX
310-552-7041
EMAIL ADDRESS
pto-cc@gibsondunn.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Howard S. Hogan; Claudia M. Barrett
CORRESPONDENCE INFORMATION
NAME
Scott A. Edelman
FIRM NAME
Gibson, Dunn & Crutcher LLP
STREET
2029 Century Park East, Suite 4000
CITY
Los Angeles
STATE
California
COUNTRY
United States
ZIP/POSTAL CODE
90067-3026
PHONE
310-557-8061
FAX
310-552-7041
*EMAIL ADDRESS
pto-cc@gibsondunn.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
275
*TOTAL FEE PAID
275
SIGNATURE INFORMATION
SIGNATURE
/scott edelman/
SIGNATORY'S NAME
Scott A. Edelman
SIGNATORY'S POSITION
Attorney of record, California bar member
SIGNATORY'S PHONE NUMBER
310-557-8061
DATE SIGNED
08/26/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88593489
Filing Date:08/26/2019
To the Commissioner for Trademarks:
MARK: IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK (Standard Characters, see mark)
The literal element of the mark consists of IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, University of Southern California, a corporation of California, having an address of
University Park, ADM 352
Los Angeles, California 90089-5013
United States
pto-cc@gibsondunn.com
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 041: Education services in the nature of courses at the university level; Educational services, namely, conducting classes, seminars, conferences, workshops, and field trips
in the field of arts, design, technology, business, and innovation and distribution of training material in connection therewith
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The applicant hereby appoints Scott A. Edelman. Other appointed attorneys are Howard S. Hogan; Claudia M. Barrett. Scott A. Edelman of Gibson, Dunn & Crutcher LLP, is a member of the XX bar,
admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
2029 Century Park East, Suite 4000
Los Angeles, California 90067-3026
United States
310-557-8061(phone)
310-552-7041(fax)
pto-cc@gibsondunn.com (authorized).
The attorney docket/reference number is 93107-00119.
Scott A. Edelman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Scott A. Edelman
Gibson, Dunn & Crutcher LLP
2029 Century Park East, Suite 4000
Los Angeles, California 90067-3026
310-557-8061(phone)
310-552-7041(fax)
pto-cc@gibsondunn.com (authorized).
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /scott edelman/ Date: 08/26/2019
Signatory's Name: Scott A. Edelman
Signatory's Position: Attorney of record, California bar member
Payment Sale Number: 88593489
Payment Accounting Date: 08/26/2019
Serial Number: 88593489
Internet Transmission Date: Mon Aug 26 19:28:07 EDT 2019
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20190826192807
227981-88593489-610ceaef01c8fc49070a932c
8be9fd43c4088c18e43dc16a7d547f6d7d44e7ed
97-DA-28079921-20190826191209506898