SOCIAL AS IT SHOULD BE

block.one

Application Filed: 2019-08-25
Trademark Application Details
Trademark Logo SOCIAL AS IT SHOULD BE

Mark For: SOCIAL AS IT SHOULD BE™ trademark registration is intended to cover the categories of computer software for tokens of value exchange transaction services; computer software to enable building of applications on the blockchain, interaction with blockchain smart contracts, and asset and information exchange within a social network, social media platform or online content publishing environment; downloadable web and mobile application software for virtual community, social networking, photo sharing, electronic media sharing, and encrypted or otherwise secured messaging and media transmission; downloadable software for creating on-line virtual communities for users to organize groups and events, participate in discussions, and engage in social, business, and community networking; downloadable software for creating profiles and participating in a social network in the field of blockchain and distributed ledger technologies; downloadable software to enable or facilitate the encrypted or otherwise secured uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media, data, transactions, or information over communication networks; downloadable software application for transmission of electronic communications. [all]

Status

2020-05-07 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number88591718
Mark Literal ElementsSOCIAL AS IT SHOULD BE
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeTRADEMARK. SERVICE MARK
RegisterPRINCIPAL
Current LocationTMO LAW OFFICE 110 - EXAMINING ATTORNEY ASSIGNED 2019-11-27
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 021: Electrical Apparatus, Machines and Supplies
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 026: Measuring and Scientific Appliances
  • 036: Musical Instruments and Supplies
  • 038: Prints and Publications
Primary International Class
  • 009 - Primary Class
  • (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameSarah E. Bro
Attorney Docket Number104466-0723
Law Office AssignedM10
Employee NameNADELMAN, ANDREA KOYNE

Timeline

2019-08-25Application Filed
2019-11-27Location: TMO LAW OFFICE 110 - EXAMINING ATTORNEY ASSIGNED
2019-11-27Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additi
2019-11-27Status: Live/Pending
2019-11-27Transaction Date

Trademark Parties (Applicants & Owners)

Party: block.one
AddressPO Box 309, Ugland House Grand Cayman CAYMAN ISLANDS KY1-1104
Legal Entity TypeLimited Company (ltd.)
Legal Entity StateCAYMAN ISLANDS

Documents

Attorney of Record

SARAH E. BRO
MCDERMOTT WILL & EMERY LLP
18565 JAMBOREE RD., SUITE 250
IRVINE, CA 92612

Good, Services, and Codes


IC 009. US 021 023 026 036 038. G & S: Computer software for tokens of value exchange transaction services; computer software to enable building of applications on the blockchain, interaction with blockchain smart contracts, and asset and information exchange within a social network, social media platform or online content publishing environment; downloadable web and mobile application software for virtual community, social networking, photo sharing, electronic media sharing, and encrypted or otherwise secured messaging and media transmission; downloadable software for creating on-line virtual communities for users to organize groups and events, participate in discussions, and engage in social, business, and community networking; downloadable software for creating profiles and participating in a social network in the field of blockchain and distributed ledger technologies; downloadable software to enable or facilitate the encrypted or otherwise secured uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media, data, transactions, or information over communication networks; downloadable software application for transmission of electronic communications
IC 035. US 100 101 102. G & S: Administration of a rewards program through the issuance or awarding of virtual tokens that can be consumed, redeemed and exchanged for value, including for receiving target advertising; arranging and conducting incentive reward programs to promote the use of or interaction with advertising, publications, social media platforms, cryptocurrency, blockchain and distributed ledger platforms and tokens; content curation, media and advertising services within a virtual token based economy; advertising the published content of others; advertising and marketing; advertising services; online advertising and marketing services; business data analysis; promotional services; business networking; online service for connecting social network users with businesses; business monitoring and consulting services, namely, providing strategy, insight, marketing guidance, and for analyzing, understanding and predicting consumer behavior and motivations, and market trends; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with collections of electronic publication
IC 036. US 100 101 102. G & S: Issuance of virtual tokens that can be consumed, redeemed and exchanged for value; administration of a virtual token based economy; issuance of tokens of value; virtual tokens of value exchange transaction services; electronic transmission of virtual tokens
IC 041. US 100 101 107. G & S: Open-access publishing services, namely, facilitating the publication of content within a social media platform; open-access publishing services, namely, facilitating the publication of content within a virtual token-based economy; electronic publishing services, namely, publication of content within a social media platform; electronic publishing services, namely, publication of content within a virtual token-based economy
IC 042. US 100 101. G & S: Application service provider (ASP) featuring software to enable building of applications on the blockchain, interaction with blockchain smart contracts, and asset and information exchange within a social media platform; software services for tokens of value exchange transaction services; providing software for use in offering tokens of value to enable authentication, identification and rewarding of content and users; providing software for use in offering tokens of value to enable rewarding and participation of users of a social media platform; providing temporary use of non-downloadable web and mobile application software for virtual community, social networking, photo sharing, electronic media sharing, and encrypted or otherwise secured messaging and media transmission; computer services, namely, creating on-line virtual communities for users to organize groups and events, participate in discussions, and engage in social, business, and community networking; hosting an interactive web site that allows users to create profiles and participate in a social network in the field of blockchain and distributed ledger technologies; providing an online community for registered users in the field of decentralized applications (DApps); application service provider (ASP) featuring software to enable or facilitate the encrypted or otherwise secured uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media, data, transactions, or information over communication networks; software application for transmission of electronic communications; application service provider (ASP) featuring software to enable building of applications on the blockchain, interacting with blockchain smart contracts, and blockchain commodities exchange within a social network; Software as a service (SAAS) services featuring software for facilitating the use of a blockchain or distributed ledger to record and track transactions; Providing an e-commerce platform to allow users to perform digital asset transactions via a global computer network; providing an e-commerce platform to allow users to perform digital asset transactions via a blockchain network; Platform as a service (PAAS) services for designing, developing and launching advertising and marketing materials and campaigns; Platform as a service (PAAS) services for use in managing and tracking the sale, promotion and exchange of marketing and advertising data and measuring the success, efficiency and consumer experience of advertising and marketing campaigns; Platform as a service (PAAS) services for providing a library or repository of user-created content; platform as a service (PAAS) featuring blockchain-based smart contracts for transactions involving text or user-created content; providing blockchain virtual machines for decentralized social networks and social media platforms
IC 045. US 100 101. G & S: Online social networking services; Providing a platform for the purpose of social media and social networking; Providing an on-line forum for discussion of news, political, cultural, academic, and social matters, as well as other topics of general interest; social media and social networking services utilizing blockchain and distributed ledger technologies; providing a platform for the purpose of content creation, publication, and monetization of content

International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:35
U.S. Codes:100,101,102
International Codes:36
U.S. Codes:100,101,102
International Codes:38
U.S. Codes:100,101,104
International Codes:41
U.S. Codes:100,101,107
International Codes:42
U.S. Codes:100,101
International Codes:45
U.S. Codes:100,101
Type CodeType
GS0091Computer software for tokens of value exchange transaction services; computer software to enable building of applications on the blockchain, interaction with blockchain smart contracts, and asset and information exchange within a social network, social media platform or online content publishing environment; downloadable web and mobile application software for virtual community, social networking, photo sharing, electronic media sharing, and encrypted or otherwise secured messaging and media transmission; downloadable software for creating on-line virtual communities for users to organize groups and events, participate in discussions, and engage in social, business, and community networking; downloadable software for creating profiles and participating in a social network in the field of blockchain and distributed ledger technologies; downloadable software to enable or facilitate the encrypted or otherwise secured uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media, data, transactions, or information over communication networks; downloadable software application for transmission of electronic communications

Trademark Filing History

DescriptionDateProceeding Number
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-11-27
NON-FINAL ACTION WRITTEN2019-11-2776507
NON-FINAL ACTION E-MAILED2019-11-27
ASSIGNED TO EXAMINER2019-11-2576507
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-09-08
NEW APPLICATION ENTERED IN TRAM2019-08-28

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