Post Publication Amendment

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1771 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1771 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

Post-Approval/Publication/Post-Notice of Allowance (NOA) Amendment

To the Commissioner for Trademarks:

Application serial no. 88587197 HELLO LOVE(Standard Characters, see http://uspto.report/TM/88587197/mark.png) has been amended as follows:

MARK
Applicant proposes to amend the mark as follows:
Current: HELLO LOVE(Standard Characters, see http://uspto.report/TM/88587197/mark.png)
Proposed: HELLO LOVE (Stylized and/or with Design, see mark)
The color(s) red is/are claimed as a feature of the mark.
The mark consists of the word "HELLO" at the top, with each letter suspended in separate and perfectly aligned bubbles. Below, the letters "L" and "V," written in red capitalized, blocked fashion, serve as the backdrop with the word "love" written in cursive, sprawled across the "L" and "V".

EXPLANATION OF FILING
While the mark "Hello Love" is intended to be associated with the hotel branding, the stylized nature of the mark has only recently been approved by corporate partners. There was an urgent need to preserve the literal elements of the mark while the stylized version was making its way through the approval process. Now that the stylized mark has been approved, it is the mark that will ultimately be associated with the hotel's brand. The stylized nature of the mark, coupled with the non-generic and non-descriptive nature of the same, will further strengthen the distinctive nature of the mark. Per my telephone call with the USPTO today, i.e. November 25, 2019, this mark is scheduled for publication on December 4, 2019.

SIGNATURE(S)

Signature: /Patricia Lee/     Date: 11/25/2019
Signatory's Name: Patricia Lee
Signatory's Position: Attorney of record, Nevada bar member

Signatory's Phone Number: 7023852500

The signatory has confirmed that an authorized U.S. licensed attorney has been appointed to represent the owner/holder; that he/she has been granted reciprocal recognition under 37 C.F.R. §11.14(c)(1) by the USPTO's Office of Enrollment and Discipline; and, that he/she is an authorized signatory based on 37 C.F.R. §11.14(c)(2).

        
Serial Number: 88587197
Internet Transmission Date: Mon Nov 25 16:47:55 EST 2019
TEAS Stamp: USPTO/PPA-XX.XXX.XX.XXX-2019112516475566
3169-88587197-700d319db332e59c9a57c857f4
7e87cb29a31c83e8bf8a7c289655956e9251935-
N/A-N/A-20191125162856482850