TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88585284

Filing Date: 08/20/2019

To the Commissioner for Trademarks:

MARK: FOCUS ON THE WILDLY IMPORTANT (Standard Characters, see mark)
The literal element of the mark consists of FOCUS ON THE WILDLY IMPORTANT. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Franklin Covey Co., a corporation of Utah, having an address of
      Legal Department
      2200 West Parkway Blvd.
      Salt Lake City, Utah 84119
      United States
      801-817-5635(phone)
      801-817-8197(fax)
      legal@franklincovey.com

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class _______: Printed materials, namely, books, printed prepackaged training and participant manuals, reference guides, pamphlets, note cards, summary cards and posters, as well as, printed publications, namely, brochures, booklets, reference guides, notebooks and pamphlets all of the foregoing in the fields of leadership, productivity, management, education, sales, communication, professional and personal development, organizational behavior, corporate and personal assessment and measurement. Educational services, namely, providing live and on-line classes, seminars, workshops and lectures in the fields of business strategy, business leadership, business productivity, business management, business education, sales, communication, professional and personal development, organizational behavior, and corporate and personal assessment and measurement.

In International Class _______, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 10/03/2012, and first used in commerce at least as early as 10/03/2012, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Printed Poster and screenshot images of online services.
Specimen File1
Specimen File2
Specimen File3



For informational purposes only, applicant's website address is: www.franklincovey.com

The applicant's current Correspondence Information:

Franklin Covey Co.

Franklin Covey Co.

Legal Department       2200 West Parkway Blvd.

Salt Lake City, Utah 84119

801-817-5635(phone)

801-817-8197(fax)

legal@franklincovey.com; adrienne.triplett-wall@franklincovey.com; rima.whited@franklincovey.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

The attorney docket/reference number is 4DFOCU(1641).
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Michael Bettin/   Date: 08/20/2019
Signatory's Name: Michael Bettin
Signatory's Position: Director, Designated Representative
Payment Sale Number: 88585284
Payment Accounting Date: 08/20/2019

Serial Number: 88585284
Internet Transmission Date: Tue Aug 20 13:20:04 EDT 2019
TEAS Stamp: USPTO/BAS-XX.X.XX.XX-2019082013200437651
1-88585284-610cf337ba952df38d542572472c0
bdfb38a760c2f58e9acbc251d8445bf5a3acb4-D
A-20044509-20190820131331846605