Response to Office Action

BLUE DIAMOND

YEN & BROTHERS ENTERPRISE CO., LTD.

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88560162
LAW OFFICE ASSIGNED LAW OFFICE 116
MARK SECTION
MARK FILE NAME http://uspto.report/TM/88560162/mark.png
LITERAL ELEMENT BLUE DIAMOND
STANDARD CHARACTERS NO
USPTO-GENERATED IMAGE NO
ARGUMENT(S)
                                      

In response to the Examining Attorney’s Office Action dated October 29, 2019, the following documentation, amendments and remarks are respectfully submitted in connection with the above-identified application.

REMARKS

Applicant thanks the Examining Attorney for the very thorough consideration given the present application.

IN THE APPLICATION

Please adopt the amended Identification of Goods as follows in International Class 29:

Fish fillets; fish, not live; shrimp, not live, none of the above goods related to live oysters

 

SECTION 2(D) LIKELIHOOD OF CONFUSION

The Examining Attorney is respectfully requested to reconsider the refusal to register the present application based on the arguments and remarks as set forth herein below.

The present application has been refused registration on the contention that the Applicant’s mark would be likely to be confused as compared with the registered mark as set forth in U.S. Registrations 4707221 and 4631692. 

 This refusal is respectfully traversed.

A.        Registration No. 4707221

1.         Third Party Registrations Showing a Diluted Term

The Examining Attorney has refused registration of Applicant’s mark based on the assertion that U.S. registration 4707221 (“BLUE DIAMOND OYSTER”) for “live oysters” in Class 31 is similar.

As an initial matter, Applicant respectfully submits that the wording “BLUE DIAMOND” is a diluted term due to the existence of numerous third-party registrations with the wording “BLUE DIAMOND” used for goods in the same class as well as similar goods. Third-party use of a term in the marketplace may be offered as evidence of a term’s weakness and dilution with respect to a particular field and weighs in favor of narrowing the scope of its protection against subsequent applications. See Pizza Inn, Inc. v. Russo, 221 USPQ 281, 283 (TTAB 1983); Palm Bay Imports, Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1722, 396 F.3d 1369, 73 USPQ2d 1689, 1693 (Fed. Cir. 2005). Therefore, EVO is entitled to a narrow scope of protection.

It is well-established that when a term is used and registered by several different parties, the term is considered weak and the likelihood of confusion with other marks is minimized. See e.g., Duluth News-Tribune v. Mesabi Publ. Co., 38 USPQ2d 1937, 1942 (8th Cir. 1996)  (no likelihood  of  confusion  between  DULUTH  NEWS-TRIBUNE  and  SATURDAY DAILY NEWS & TRIBUNE for newspapers because the commonly used words “news” and “tribune” were “relatively weak”); Gruner+ Jahr USA Publishing, Div. of Gruner + Jahr Printing &  Publishing  Co.  v.  Meredith  Corp.,  26  USPQ2d  1583,  1587  (2d  Cir.  1993)  (no  likelihood  of confusion  between  PARENTS  and  PARENTS  DIGEST  for  magazines  for  parents  because “parents” portion of mark is “extremely weak”).

Evidence of third-party use also falls under the sixth du Pont factor – the “number and nature of similar marks in use on similar goods.” In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973). If the evidence establishes that the consuming public is exposed to third-party use of similar marks on similar goods, it “is relevant to show that a mark is relatively weak and entitled to only a narrow scope of protection.” Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772, 396 F.3d 1369, 1373-74, 73 USPQ2d 1689, 1693 (Fed. Cir. 2005); see also Mini Melts, Inc. v. Reckitt Benckiser LLC, 118 USPQ2d 1464, 1470 (TTAB 2016) (noting that evidence that third parties had adopted marks that were the same as or similar to opposer’s mark for use in connection with food products “may show that a term carries a highly suggestive connotation in the industry and, therefore, may be considered weak”); see also TMEP § 1207.01(d)(iii).

Based on a trademark search for the word “BLUE DIAMOND”, in addition to the cited mark “BLUE DIAMOND OYSTER”, there are at least 20 applications and registrations containing the term “BLUE DIAMOND” in connection with food, showing the term is very weak and diluted in the field of food and beverages. SeeExhibit A. More specifically, below, and attached, are at least thirteen (13) sample live, federal registrations for marks for food goods containing BLUE DIAMOND:

        MARK

Reg. No.

Identification of Goods

BLUE DIAMOND

 

4686851

Vegetables, namely, frozen fried potatoes, namely, frozen french fried potatoes, frozen shredded hash brown potatoes, and frozen chopped and formed potato products, sold only to food service distributors

BLUE DIAMOND BEEF

4374512

Beef

BLUE DIAMOND

4893904

 

Mono Sodium Glutamate (MSG) an ingredient used in the food industry as a flavor enhancer; Amino acids for use in the manufacture of sports nutrition products; Artificial sweeteners for use in beverages; Preservatives for use in beverages; Acidulants, namely, citric acid, malic acid, lactic acid, tartaric acid for use in the manufacture of beverages; Excipients for use in the manufacture of beverages; Gums, for ingredients used in the manufacture of neutraceuticals, namely, gellan gum and xanthan gum, guar gum, stabilizers, namely, hydroxypropylmethylcellulose (HPMC), Micro Crystalline Cellulose (MCC), carboxymethylcellulose (CMC), chemical preparations for stabilizing neutrac

BLUE DIAMOND

3262159

 

Vodka

BLUE DIAMOND

2131725

rice, but not rice flour

BLUE DIAMOND

1817006

onion rings, zucchini sticks, zucchini slices, mushrooms and cheese, all of which are breaded and frozen

BLUE DIAMOND ALMONDS

5746503

Processed almonds; seasoned almonds, roasted almonds

BLUE DIAMOND ALMONDS CRAFTED

5746502

Processed almonds; seasoned almonds; roasted almonds

BLUE DIAMOND ALMONDS

4845991

Almond flour; Nut flour

BLUE DIAMOND ALMONDS

4047454

Almond paste; wafers with almonds or other nuts as an ingredient; grain-based snack foods; snack foods, namely, wafers made of grains and nuts; candy-coated nuts

BLUE DIAMOND

3131688

processed nuts [ ; dried fruits; and dried fruit mixes with nuts ]

BLUE DIAMOND

2001151

processed edible nuts, except walnuts unless in mixed nuts

BLUE DIAMOND

1271989

SHELLED ALMONDS; [ ALMOND OIL AND ALMOND BUTTER; SHELLED ] [ HAZLENUTS ] [ * HAZELNUTS * ; PISTACHIOS; MACADAMIAS; AND ALL OTHER EDIBLE NUTS, EXCEPT WALNUTS UNLESS IN MIXED NUTS; NUT OILS AND NUT BUTTERS * EXCEPT WALNUT OIL AND BUTTER * ; DRIED FRUITS - NAMELY, RAISINS AND PRUNES; SHELLED SUNFLOWER AND OTHER PROCESSED EDIBLE SEEDS; AND ] ALMOND PASTE

 

            See submitted attachments.

            The evidence shows that consumers regularly encounter a variety of marks containing the term BLUE DIAMOND or variations thereof for food goods, including BLUE DIAMOND combined with a generic or descriptive term (e.g., the cited mark BLUE DIAMOND OYSTER; BLUE DIAMOND BEEF; BLUE DIAMOND ALMONDS). Consumers will therefore not distinguish the source based on the term BLUE DIAMOND or variations thereof; instead, consumers will distinguish the source based on other, even subtle differences between the marks (e.g., design elements) and the goods. Due to this “crowded field,” the term “BLUE DIAMOND” should be afforded a narrow scope of protection, thereby weighing heavily against a finding of likelihood of confusion. See In re Hartz Hotel Services Inc., 102 U.S.P.Q.2d 1150 (TTAB 2012) (“Because of the highly suggestive nature of the mark 'Grand Hotel,' the proliferation of registered 'Grand Hotel' marks and the unregistered uses of 'Grand Hotel' marks, the mark 'Grand Hotel,' itself, is entitled to only a very narrow scope of protection or exclusivity of use”).  

Based on the above, it is sufficient to recognize that consumers will be able to distinguish the source of the goods.

2.         The Dissimilarity of the Respective Marks

Applicant finds that the marks should be considered sufficiently dissimilar since they differ in appearance, sound, meaning and commercial impression so as to not cause consumer confusion. In determining a likelihood of confusion under § 2(d), the principal factors as set forth in In re E.I. DuPont de Nemours & Co., 476F.2d 1357,177 USPQ 563 (CCPA 1973) should be considered.  The Trademark Examining Attorney quotes du Pont in support of the assertion that the marks must be compared with respect to their “appearance, sound, meaning or connotation and commercial impression.”  In fact, the Applicant submits that the Trademark Examining Attorney should “not consider the similarity of the marks in the abstract, but rather in the light of the way the marks are encountered in the marketplace and the circumstances surrounding the purchase” Reno Air Racing Ass ’n, Inc. v. McCord, 452 F.3d 1126, 1137, 79 U.S.P.Q.2d 1431 (9th. Cir.2006); accord In re Malletier v. Burlington Coat Factory Warehouse Corp., 426 F.3d 532, 538, 76 U.S.P.Q.2d 1852 (2d Cir. 2005); Streetwise Maps, Inc. v. VanDam, Inc., 159 F.3d 739, 744, 48 U.S.P.Q.2d 1503 (2d Cir.1998) (holding that even “though STREETWISE and STREETSMART sound alike, they are not confusingly similar “given the context in which a purchaser sees them). Therefore, when comparing trademarks, one has to look at the marks in their entirety.  In applying the aforementioned so called “trilogy” test, one must follow the anti-dissection rule, that is, not to dissect the marks into its component parts but rather to make a comparison by analyzing them as a whole.  Under the anti-dissection rule, a composite mark should be viewed in its entirety rather than being dissected into its components, since the commercial impression of a trademark is derived from it as a whole.  California Cooler, Inc. v. Loretto Winery, Ltd., 774 F.2d 1451, 1455, 227 U.S.P.Q. 808, 810. (9th Cir. 1985).  In Estate of P.D. Beckwith, Inc., v. Commissioner of Patents, 252 U.S. 538, 345-46, 40 S. Ct. 414, 64 L. Ed. 705 (1920), the Supreme Court stated that “conflicting composite marks are to be compared by looking at them as a whole, rather than breaking the marks up into their component parts for comparison.”  The rationale for the rule is that the commercial impression of a composite trademark on an ordinary prospective buyer is created by the mark as a whole, not by its component parts.  In addition, conflicting marks consisting of both words and pictorial symbols must be compared in their entireties to determine likelihood of confusion.  King of the Mountain Sports, Inc. v. Chrysler Corp., 185 F.3d 1084, 51 U.S.P.Q.2d 1349 (10th Cir. 1999).

When viewed in their entirety, the respective marks differ in appearance, sound, meaning, and commercial impression.

a. Dissimilar Appearance and Sound

Applicant's mark is different in its visual appearance and sound from U.S. registration 4707221.

The cited mark comprises the additional wording “OYSTER”, while Applicant’s mark consists of only the wording BLUE DIAMOND in stylized, italicized style lettering. Furthermore, Applicant’s mark includes a design of two diamonds, one large and the other small, above the word “Blue”, with the wording and design all set into an opaque background. Usually, special form/non standard character marks leave a deep impression on a consumer’s mind since the stylization is distinctive visually. This is the case with Applicant’s mark which leaves a distinctive visual impression, especially in view of the literal wording “Diamond” that is represented in the design of the two diamonds.

Applicant further contends that the respective marks are dissimilar in sound.  The above cited mark includes additional wording, “Oyster”, that is missing from Applicant’s mark.

Therefore, source confusion is unlikely to occur.

b. Dissimilar Meaning and Commercial Impression

The respective parties’ marks convey a very different commercial impression and connotation. Even marks that are identical in sound and/or appearance may create sufficiently different commercial impressions when applied to the respective parties’ goods or services so that there is no likelihood of confusion. See, e.g., In re Sears, Roebuck & Co., 2 USPQ2d 1312, 1314 (TTAB 1987) (holding CROSS-OVER for bras and CROSSOVER for ladies’ sportswear not likely to cause confusion, noting that the term “CROSS-OVER” was suggestive of the construction of applicant’s bras, whereas “CROSSOVER,” as applied to registrant’s goods, was “likely to be perceived by purchasers either as an entirely arbitrary designation, or as being suggestive of sportswear which “crosses over” the line between informal and more formal wear . . . or the line between two seasons”); In re British Bulldog, Ltd., 224 USPQ 854, 856 (TTAB 1984) (holding PLAYERS for men’s underwear and PLAYERS for shoes not likely to cause confusion, agreeing with applicant's argument that the term “PLAYERS” implies a fit, style, color, and durability suitable for outdoor activities when applied to shoes, but “'implies something else, primarily indoors in nature'“ when applied to men’s underwear); In re Sydel Lingerie Co., 197 USPQ 629, 630 (TTAB 1977) (holding BOTTOMS UP for ladies’ and children’s underwear and BOTTOMS UP for men’s clothing not likely to cause confusion, noting that the wording connotes the drinking phrase “Drink Up” when applied to men’s clothing, but does not have this connotation when applied to ladies’ and children’s underwear).

Here, the cited mark “BLUE DIAMOND OYSTER”, used in connection with live oysters, may be perceived as a geographical indication or an invented eye-catching name by consumers, for example on a restaurant menu, in the seafood section at the grocery store, or by wholesalers and retailers ordering from a live oysters catalog. Traditionally, oysters were named after their location (e.g., Blue Point Oysters from Blue Point, Long Island), rather than the source manufacturer/purveyor. See Exhibit B: [URL: http://www.elementseafood.com/the-appellation-trail-whats-in-an-oyster-name/] The average consumer, when encountering the cited mark in the context of the retail or restaurant environment, would reasonably understand the wording BLUE DIAMOND to refer to the location where registrant’s live oysters are from, rather than referring to the seafood manufacturer/company that is selling the oysters.

Moreover, an Internet search for live oyster names reveals that the wording “Blue” is a commonly used word for naming oysters due to its association with the ocean. See Exhibit C: [URL: http://themagicoyster.com/oyster-info/#1448232996120-7b479eca-98b6] The list includes: Blue Diamond (Washington State), Blue Island (Long Island Sound), Blue Pool (Washington State), Blue Whale (Long Island Sound), Blue Yonder (Long Island Sound), and Bluepoint (Long Island Sound). In light of this, consumers are more likely to associate the word “Blue” with seafood, specifically, live oysters with the ocean, clear blue waters, and freshness.

In contrast, Applicant’s mark BLUE DIAMOND, used in connection with “fish fillets; fish, not live; shrimp, not live” (i.e., frozen fish and shrimp) does not convey the above connotation. Consumers may perceive the wording to refer to a high class of goods or sought-after goods, like blue diamonds are in the jewelry industry. Accordingly, the marks are not similar in appearance, sound, meaning, or overall commercial impression, thus weighing against a finding of likelihood of confusion.

Therefore, a customer confronting the respective marks, in their respective contexts, will understand that the Applicant’s mark is not similar to the cited marks in connotation and commercial impression. Based on the above comparison, it is sufficient to recognize the differences of the respective marks.

3.         The Dissimilarity of the Respective Goods

As an initial matter, Applicant has amended the Identification of Goods to exclude “live oysters”.

The goods in question are not related in such a way that consumers expect them to originate from the same source. As detailed above, oysters are traditionally named after a geographical location, or a made-up name that does not have any relation to the seafood purveyor. Applicant’s fish fillets and frozen shrimp and fish, as can be seen in the specimen of use submitted with the original application, are sold in boxes, fit for frozen transport and storage, and generally sold in the frozen foods section of a grocery store. The wording refers to the seafood manufacturer. As a result, consumers are not likely to be confused as to source or origin because it is unlikely that consumers encountering the respective goods will interpret their meanings in the same manner.  In the event that Applicant’s customers came across the registrants’ goods, there is not likely to be any confusion in that registrants’ live oysters will be perceived as oysters originating from a location called Blue Diamond. By contrast, consumers encountering Applicant’s fresh and frozen fish and shrimp would not make this same association.

Because of the fact that the Applicant’s and registrants’ products are different in nature and source names are perceived by consumers in different ways, a purchaser would not normally expect the various different products to emanate from the same producers.

B.        Registration No. 4631692

1.         Third Party Registrations Showing a Diluted Term

As above, Applicant respectfully submits that the wording “BLUE”, and variations thereof including the cited mark’s “BLU”, is a diluted term due to the existence of numerous third-party registrations with the wording “BLUE” used for goods in the same class as well as similar seafood and fish goods.

Based on a trademark search for the word “BLU*”, in addition to the cited mark “BLU”, there are at least 70 applications and registrations containing the term “BLUE” or “BLU” in connection with seafood or fish showing the term is very weak and diluted in the field of seafood. SeeExhibit D. More specifically, below, and attached, are at least seventeen (17) live, federal registrations for sample marks for fresh, frozen, and processed seafood goods containing BLUE or BLU:

 

        MARK

Reg. No.

Identification of Goods

BLUE ISLE PREMIUM GRADE

5888287

Frozen fish; Frozen seafood

BLUE VENTURE

5824691

Seafood, not live; Frozen seafood

BLUE CREST

5325564

Crabs, not live; Frozen fish; Seafood, namely, fresh and frozen seafood, not live; Seafood, not live; Processed seafood; Processed seafood, namely, fish

BLUE SEA

5562037

Seafood, namely, frozen seafood

BLUE MAX

5408216

Seafood, not live

BLUE SHORE

5300866

Seafood, not live

BLUE SAGE

5718666

Raw, fresh, frozen, chilled, smoked, dried, processed, canned and cooked fish and seafood; frozen prepared meals consisting primarily of meats, fish, seafood, poultry, vegetables, rice, potato and pasta

BLUE ANCHOR

5341072

Fresh, processed and frozen and not live fish and shrimp

BLUE CIRCLE

4831352

Processed seafood; Processed seafood, namely, fish; Seafood, namely, salmon, tuna, cod, swordfish, not live; Seafood, not live

BLUE NORTH

4917070

Processed fish

BLUEFIN SEAFOODS

4436039

Services, namely, in the nature of [mail order catalog and] wholesale distributorship services featuring seafood products in the nature of Bluefin tuna, fish, scallops, oysters, crab meat, clams, mussels, lobster, and shrimp

NATURAL BLUE

4105536

Processed seafood, namely, fish

BLUE FJORD

4286240

Seafood

DEEP BLUE

4171676

Canned Fish and Canned Shell Fish, Canned Lobster, Canned Crabmeat, Canned Tuna Fish, Canned Oysters

BLUE GOOSE

4991005

organic and all natural fish

BLUE AMERICA

4675888

Seafood; Import/Export agencies featuring seafood; wholesale distributorships featuring seafood

BLUE MADE

4580903

Dried seafood, namely, sea cucumber, shark fin, abalone, fish maw. Frozen seafood, namely, fish, lobster, geoduck, shrimp, crab; Live seafood for food purposes, namely, fish, crabs, lobsters

 

            See submitted attachments.

            The evidence shows that consumers regularly encounter a variety of marks containing the word BLUE or variations thereof for food goods, including BLUE or BLU combined with a generic or descriptive term (e.g., the cited mark BLU; BLUE SEA; BLUE ANCHOR; BLUE NORTH). Moreover, in a predominance of these marks, the wording BLUE appears as the first portion of the mark, and importantly, as a descriptive term. Consumers will therefore not distinguish the source based on the diluted and descriptive term BLUE or variations thereof; instead, consumers will distinguish the source based on other, even subtle differences between the marks (e.g., design elements) and the goods. Due to this “crowded field,” the term “BLUE” should be afforded a narrow scope of protection, thereby weighing heavily against a finding of likelihood of confusion. Based on the above, it is sufficient to recognize that consumers will be able to distinguish the source of the goods.

2.         The Dissimilarity of the Respective Marks

Applicant finds that the marks should be considered sufficiently dissimilar since they differ in appearance, sound, meaning and commercial impression so as to not cause consumer confusion.

a. Dissimilar Appearance and Sound

The cited mark comprises an intentionally misspelling of the word “Blue”, BLU. While a phonetic equivalent as the first word in Applicant’s mark only, no other similarities are present. Applicant’s mark consists of BLUE DIAMOND in stylized, italicized style lettering. Furthermore, Applicant’s mark includes a design of two diamonds, one large and the other small, above the word “Blue”, with the wording and design all set into an opaque background. Usually, special form/non standard character marks leave a deep impression on a consumer’s mind since the stylization is distinctive visually. This is the case with Applicant’s mark which leaves a distinctive visual impression, especially in view of the literal wording “Diamond” that is represented in the design of the two diamonds. Moreover, consumers are more likely to remember an intentional or creative misspelling of a word, and are thus more likely to remember and distinguish the mark “BLU” from other marks containing the correct spelling of BLUE.

Applicant further contends that the respective marks are dissimilar in sound.  The Applicant’s mark includes additional wording, “e Diamond”, that is missing from the cited mark.

Therefore, source confusion is unlikely to occur.

b. Dissimilar Meaning and Commercial Impression

Additional matter to marks may be sufficient to avoid a likelihood of confusion if: (1) the marks in their entireties convey significantly different commercial impressions; or (2) the matter common to the marks is not likely to be perceived by purchasers as distinguishing source because it is merely descriptive or diluted. See TMEP 1207.01(b)(iii). Here, the cited mark “BLU”, may be understood by consumers to mean the color blue. The mark then, when used in connection with registrant’s fish fillets, frozen and processed fish, may be understood by consumers as having a general association with blue ocean waters, in other words, as coming from the ocean, and connote a sense of freshness. Apart from this association, there is no specific meaning to the wording “BLU”.

In contrast, Applicant’s mark BLUE DIAMOND, used in connection with “fish fillets; fish, not live; shrimp, not live” (i.e., frozen fish and shrimp) does not just convey the above connotation of the color blue. Consumers may perceive the wording to refer to a high class of goods or sought-after goods, similar to blue diamonds in the jewelry industry, and thus regard the Applicant’s seafood goods as of the highest quality. Therefore, the respective marks convey very different commercial impressions.

Moreover, as discussed previously, the matter common to the marks – the wording “BLU” – is not likely to be perceived by purchasers as distinguishing source because it is merely descriptive or diluted. As previously shown, the adjective “Blue” is highly descriptive of seafood goods, as in, describing their source, the ocean. Therefore, consumers are more likely to focus on the additional matter in Applicant’s mark and interpret the meaning of Blue Diamond, rather than focusing on “Blue”.

Accordingly, the marks are not similar in appearance, sound, meaning, or overall commercial impression, thus weighing against a finding of likelihood of confusion.

Conclusion

In view of the documentation and arguments, it is respectfully submitted that the Applicant’s mark is not likely to cause confusion, or to cause mistake, or to deceive.  In fact, Applicant has shown that the marks cited as an obstacle to the registration of its mark are distinguishable in appearance, sound, and overall commercial impression, as well as the difference in the goods and the weakness of the cited marks.  Therefore, it is respectfully requested that the Examining Attorney withdraw the refusal to register the Applicant’s mark. 

It is believed that the present application is in condition for publication.  An early Notice of Publication is respectfully requested.

 

                                                Respectfully submitted,

                                                Muncy, Geissler, Olds & Lowe, P.C

                                   

                                                By:                  /Simone Chen/                                                

                                                            Simone Chen

                                                            Muncy, Geissler, Olds & Lowe, P.C.

4000 Legato Road, Suite 310

Fairfax, VA  22033

Tel. 703.621.7140

 

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DESCRIPTION OF EVIDENCE FILE Response, exhibits, and registrations
GOODS AND/OR SERVICES SECTION (current)
INTERNATIONAL CLASS 029
DESCRIPTION Fish fillets; fish, not live; shrimp, not live
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 01/25/2019
        FIRST USE IN COMMERCE DATE At least as early as 01/25/2019
GOODS AND/OR SERVICES SECTION (proposed)
INTERNATIONAL CLASS 029
TRACKED TEXT DESCRIPTION
Fish fillets; fish, not live; shrimp, not live; shrimp, not live, none of the above goods related to live oysters
FINAL DESCRIPTION
Fish fillets; fish, not live; shrimp, not live, none of the above goods related to live oysters
FILING BASIS Section 1(a)
       FIRST USE ANYWHERE DATE At least as early as 01/25/2019
       FIRST USE IN COMMERCE DATE At least as early as 01/25/2019
ATTORNEY SECTION (current)
NAME Simone Chen
ATTORNEY BAR MEMBERSHIP NUMBER NOT SPECIFIED
YEAR OF ADMISSION NOT SPECIFIED
U.S. STATE/ COMMONWEALTH/ TERRITORY NOT SPECIFIED
FIRM NAME MUNCY, GEISSLER, OLDS & LOWE, P.C.
STREET 4000 LEGATO ROAD, SUITE 310
CITY FAIRFAX
STATE Virginia
POSTAL CODE 22033
COUNTRY US
PHONE 703-621-7140
FAX 703-621-7155
EMAIL simone@mg-ip.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
ATTORNEY SECTION (proposed)
NAME Simone Chen
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME MUNCY, GEISSLER, OLDS & LOWE, P.C.
STREET 4000 LEGATO ROAD, SUITE 310
CITY FAIRFAX
STATE Virginia
POSTAL CODE 22033
COUNTRY United States
PHONE 703-621-7140
FAX 703-621-7155
EMAIL simone@mg-ip.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
CORRESPONDENCE SECTION (current)
NAME SIMONE CHEN
FIRM NAME MUNCY, GEISSLER, OLDS & LOWE, P.C.
STREET 4000 LEGATO ROAD, SUITE 310
CITY FAIRFAX
STATE Virginia
POSTAL CODE 22033
COUNTRY US
PHONE 703-621-7140
FAX 703-621-7155
EMAIL simone@mg-ip.com; mailroom@mg-ip.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
CORRESPONDENCE SECTION (proposed)
NAME Simone Chen
FIRM NAME MUNCY, GEISSLER, OLDS & LOWE, P.C.
STREET 4000 LEGATO ROAD, SUITE 310
CITY FAIRFAX
STATE Virginia
POSTAL CODE 22033
COUNTRY United States
PHONE 703-621-7140
FAX 703-621-7155
EMAIL simone@mg-ip.com; mailroom@mg-ip.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
SIGNATURE SECTION
RESPONSE SIGNATURE /Simone Chen/
SIGNATORY'S NAME Simone Chen
SIGNATORY'S POSITION Attorney of Record, CA State Bar Member
SIGNATORY'S PHONE NUMBER 703-621-7140
DATE SIGNED 01/07/2020
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Tue Jan 07 13:37:20 EST 2020
TEAS STAMP USPTO/ROA-XX.XX.XX.XXX-20
200107133720623555-885601
62-70033bcf29df08ae0f84fc
7ba15587f715a1ef9a6bc3d3a
4dbf29160bcce6a3f-N/A-N/A
-20200107131738857414



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88560162 BLUE DIAMOND (Stylized and/or with Design, see http://uspto.report/TM/88560162/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

                                      

In response to the Examining Attorney’s Office Action dated October 29, 2019, the following documentation, amendments and remarks are respectfully submitted in connection with the above-identified application.

REMARKS

Applicant thanks the Examining Attorney for the very thorough consideration given the present application.

IN THE APPLICATION

Please adopt the amended Identification of Goods as follows in International Class 29:

Fish fillets; fish, not live; shrimp, not live, none of the above goods related to live oysters

 

SECTION 2(D) LIKELIHOOD OF CONFUSION

The Examining Attorney is respectfully requested to reconsider the refusal to register the present application based on the arguments and remarks as set forth herein below.

The present application has been refused registration on the contention that the Applicant’s mark would be likely to be confused as compared with the registered mark as set forth in U.S. Registrations 4707221 and 4631692. 

 This refusal is respectfully traversed.

A.        Registration No. 4707221

1.         Third Party Registrations Showing a Diluted Term

The Examining Attorney has refused registration of Applicant’s mark based on the assertion that U.S. registration 4707221 (“BLUE DIAMOND OYSTER”) for “live oysters” in Class 31 is similar.

As an initial matter, Applicant respectfully submits that the wording “BLUE DIAMOND” is a diluted term due to the existence of numerous third-party registrations with the wording “BLUE DIAMOND” used for goods in the same class as well as similar goods. Third-party use of a term in the marketplace may be offered as evidence of a term’s weakness and dilution with respect to a particular field and weighs in favor of narrowing the scope of its protection against subsequent applications. See Pizza Inn, Inc. v. Russo, 221 USPQ 281, 283 (TTAB 1983); Palm Bay Imports, Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1722, 396 F.3d 1369, 73 USPQ2d 1689, 1693 (Fed. Cir. 2005). Therefore, EVO is entitled to a narrow scope of protection.

It is well-established that when a term is used and registered by several different parties, the term is considered weak and the likelihood of confusion with other marks is minimized. See e.g., Duluth News-Tribune v. Mesabi Publ. Co., 38 USPQ2d 1937, 1942 (8th Cir. 1996)  (no likelihood  of  confusion  between  DULUTH  NEWS-TRIBUNE  and  SATURDAY DAILY NEWS & TRIBUNE for newspapers because the commonly used words “news” and “tribune” were “relatively weak”); Gruner+ Jahr USA Publishing, Div. of Gruner + Jahr Printing &  Publishing  Co.  v.  Meredith  Corp.,  26  USPQ2d  1583,  1587  (2d  Cir.  1993)  (no  likelihood  of confusion  between  PARENTS  and  PARENTS  DIGEST  for  magazines  for  parents  because “parents” portion of mark is “extremely weak”).

Evidence of third-party use also falls under the sixth du Pont factor – the “number and nature of similar marks in use on similar goods.” In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973). If the evidence establishes that the consuming public is exposed to third-party use of similar marks on similar goods, it “is relevant to show that a mark is relatively weak and entitled to only a narrow scope of protection.” Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772, 396 F.3d 1369, 1373-74, 73 USPQ2d 1689, 1693 (Fed. Cir. 2005); see also Mini Melts, Inc. v. Reckitt Benckiser LLC, 118 USPQ2d 1464, 1470 (TTAB 2016) (noting that evidence that third parties had adopted marks that were the same as or similar to opposer’s mark for use in connection with food products “may show that a term carries a highly suggestive connotation in the industry and, therefore, may be considered weak”); see also TMEP § 1207.01(d)(iii).

Based on a trademark search for the word “BLUE DIAMOND”, in addition to the cited mark “BLUE DIAMOND OYSTER”, there are at least 20 applications and registrations containing the term “BLUE DIAMOND” in connection with food, showing the term is very weak and diluted in the field of food and beverages. SeeExhibit A. More specifically, below, and attached, are at least thirteen (13) sample live, federal registrations for marks for food goods containing BLUE DIAMOND:

        MARK

Reg. No.

Identification of Goods

BLUE DIAMOND

 

4686851

Vegetables, namely, frozen fried potatoes, namely, frozen french fried potatoes, frozen shredded hash brown potatoes, and frozen chopped and formed potato products, sold only to food service distributors

BLUE DIAMOND BEEF

4374512

Beef

BLUE DIAMOND

4893904

 

Mono Sodium Glutamate (MSG) an ingredient used in the food industry as a flavor enhancer; Amino acids for use in the manufacture of sports nutrition products; Artificial sweeteners for use in beverages; Preservatives for use in beverages; Acidulants, namely, citric acid, malic acid, lactic acid, tartaric acid for use in the manufacture of beverages; Excipients for use in the manufacture of beverages; Gums, for ingredients used in the manufacture of neutraceuticals, namely, gellan gum and xanthan gum, guar gum, stabilizers, namely, hydroxypropylmethylcellulose (HPMC), Micro Crystalline Cellulose (MCC), carboxymethylcellulose (CMC), chemical preparations for stabilizing neutrac

BLUE DIAMOND

3262159

 

Vodka

BLUE DIAMOND

2131725

rice, but not rice flour

BLUE DIAMOND

1817006

onion rings, zucchini sticks, zucchini slices, mushrooms and cheese, all of which are breaded and frozen

BLUE DIAMOND ALMONDS

5746503

Processed almonds; seasoned almonds, roasted almonds

BLUE DIAMOND ALMONDS CRAFTED

5746502

Processed almonds; seasoned almonds; roasted almonds

BLUE DIAMOND ALMONDS

4845991

Almond flour; Nut flour

BLUE DIAMOND ALMONDS

4047454

Almond paste; wafers with almonds or other nuts as an ingredient; grain-based snack foods; snack foods, namely, wafers made of grains and nuts; candy-coated nuts

BLUE DIAMOND

3131688

processed nuts [ ; dried fruits; and dried fruit mixes with nuts ]

BLUE DIAMOND

2001151

processed edible nuts, except walnuts unless in mixed nuts

BLUE DIAMOND

1271989

SHELLED ALMONDS; [ ALMOND OIL AND ALMOND BUTTER; SHELLED ] [ HAZLENUTS ] [ * HAZELNUTS * ; PISTACHIOS; MACADAMIAS; AND ALL OTHER EDIBLE NUTS, EXCEPT WALNUTS UNLESS IN MIXED NUTS; NUT OILS AND NUT BUTTERS * EXCEPT WALNUT OIL AND BUTTER * ; DRIED FRUITS - NAMELY, RAISINS AND PRUNES; SHELLED SUNFLOWER AND OTHER PROCESSED EDIBLE SEEDS; AND ] ALMOND PASTE

 

            See submitted attachments.

            The evidence shows that consumers regularly encounter a variety of marks containing the term BLUE DIAMOND or variations thereof for food goods, including BLUE DIAMOND combined with a generic or descriptive term (e.g., the cited mark BLUE DIAMOND OYSTER; BLUE DIAMOND BEEF; BLUE DIAMOND ALMONDS). Consumers will therefore not distinguish the source based on the term BLUE DIAMOND or variations thereof; instead, consumers will distinguish the source based on other, even subtle differences between the marks (e.g., design elements) and the goods. Due to this “crowded field,” the term “BLUE DIAMOND” should be afforded a narrow scope of protection, thereby weighing heavily against a finding of likelihood of confusion. See In re Hartz Hotel Services Inc., 102 U.S.P.Q.2d 1150 (TTAB 2012) (“Because of the highly suggestive nature of the mark 'Grand Hotel,' the proliferation of registered 'Grand Hotel' marks and the unregistered uses of 'Grand Hotel' marks, the mark 'Grand Hotel,' itself, is entitled to only a very narrow scope of protection or exclusivity of use”).  

Based on the above, it is sufficient to recognize that consumers will be able to distinguish the source of the goods.

2.         The Dissimilarity of the Respective Marks

Applicant finds that the marks should be considered sufficiently dissimilar since they differ in appearance, sound, meaning and commercial impression so as to not cause consumer confusion. In determining a likelihood of confusion under § 2(d), the principal factors as set forth in In re E.I. DuPont de Nemours & Co., 476F.2d 1357,177 USPQ 563 (CCPA 1973) should be considered.  The Trademark Examining Attorney quotes du Pont in support of the assertion that the marks must be compared with respect to their “appearance, sound, meaning or connotation and commercial impression.”  In fact, the Applicant submits that the Trademark Examining Attorney should “not consider the similarity of the marks in the abstract, but rather in the light of the way the marks are encountered in the marketplace and the circumstances surrounding the purchase” Reno Air Racing Ass ’n, Inc. v. McCord, 452 F.3d 1126, 1137, 79 U.S.P.Q.2d 1431 (9th. Cir.2006); accord In re Malletier v. Burlington Coat Factory Warehouse Corp., 426 F.3d 532, 538, 76 U.S.P.Q.2d 1852 (2d Cir. 2005); Streetwise Maps, Inc. v. VanDam, Inc., 159 F.3d 739, 744, 48 U.S.P.Q.2d 1503 (2d Cir.1998) (holding that even “though STREETWISE and STREETSMART sound alike, they are not confusingly similar “given the context in which a purchaser sees them). Therefore, when comparing trademarks, one has to look at the marks in their entirety.  In applying the aforementioned so called “trilogy” test, one must follow the anti-dissection rule, that is, not to dissect the marks into its component parts but rather to make a comparison by analyzing them as a whole.  Under the anti-dissection rule, a composite mark should be viewed in its entirety rather than being dissected into its components, since the commercial impression of a trademark is derived from it as a whole.  California Cooler, Inc. v. Loretto Winery, Ltd., 774 F.2d 1451, 1455, 227 U.S.P.Q. 808, 810. (9th Cir. 1985).  In Estate of P.D. Beckwith, Inc., v. Commissioner of Patents, 252 U.S. 538, 345-46, 40 S. Ct. 414, 64 L. Ed. 705 (1920), the Supreme Court stated that “conflicting composite marks are to be compared by looking at them as a whole, rather than breaking the marks up into their component parts for comparison.”  The rationale for the rule is that the commercial impression of a composite trademark on an ordinary prospective buyer is created by the mark as a whole, not by its component parts.  In addition, conflicting marks consisting of both words and pictorial symbols must be compared in their entireties to determine likelihood of confusion.  King of the Mountain Sports, Inc. v. Chrysler Corp., 185 F.3d 1084, 51 U.S.P.Q.2d 1349 (10th Cir. 1999).

When viewed in their entirety, the respective marks differ in appearance, sound, meaning, and commercial impression.

a. Dissimilar Appearance and Sound

Applicant's mark is different in its visual appearance and sound from U.S. registration 4707221.

The cited mark comprises the additional wording “OYSTER”, while Applicant’s mark consists of only the wording BLUE DIAMOND in stylized, italicized style lettering. Furthermore, Applicant’s mark includes a design of two diamonds, one large and the other small, above the word “Blue”, with the wording and design all set into an opaque background. Usually, special form/non standard character marks leave a deep impression on a consumer’s mind since the stylization is distinctive visually. This is the case with Applicant’s mark which leaves a distinctive visual impression, especially in view of the literal wording “Diamond” that is represented in the design of the two diamonds.

Applicant further contends that the respective marks are dissimilar in sound.  The above cited mark includes additional wording, “Oyster”, that is missing from Applicant’s mark.

Therefore, source confusion is unlikely to occur.

b. Dissimilar Meaning and Commercial Impression

The respective parties’ marks convey a very different commercial impression and connotation. Even marks that are identical in sound and/or appearance may create sufficiently different commercial impressions when applied to the respective parties’ goods or services so that there is no likelihood of confusion. See, e.g., In re Sears, Roebuck & Co., 2 USPQ2d 1312, 1314 (TTAB 1987) (holding CROSS-OVER for bras and CROSSOVER for ladies’ sportswear not likely to cause confusion, noting that the term “CROSS-OVER” was suggestive of the construction of applicant’s bras, whereas “CROSSOVER,” as applied to registrant’s goods, was “likely to be perceived by purchasers either as an entirely arbitrary designation, or as being suggestive of sportswear which “crosses over” the line between informal and more formal wear . . . or the line between two seasons”); In re British Bulldog, Ltd., 224 USPQ 854, 856 (TTAB 1984) (holding PLAYERS for men’s underwear and PLAYERS for shoes not likely to cause confusion, agreeing with applicant's argument that the term “PLAYERS” implies a fit, style, color, and durability suitable for outdoor activities when applied to shoes, but “'implies something else, primarily indoors in nature'“ when applied to men’s underwear); In re Sydel Lingerie Co., 197 USPQ 629, 630 (TTAB 1977) (holding BOTTOMS UP for ladies’ and children’s underwear and BOTTOMS UP for men’s clothing not likely to cause confusion, noting that the wording connotes the drinking phrase “Drink Up” when applied to men’s clothing, but does not have this connotation when applied to ladies’ and children’s underwear).

Here, the cited mark “BLUE DIAMOND OYSTER”, used in connection with live oysters, may be perceived as a geographical indication or an invented eye-catching name by consumers, for example on a restaurant menu, in the seafood section at the grocery store, or by wholesalers and retailers ordering from a live oysters catalog. Traditionally, oysters were named after their location (e.g., Blue Point Oysters from Blue Point, Long Island), rather than the source manufacturer/purveyor. See Exhibit B: [URL: http://www.elementseafood.com/the-appellation-trail-whats-in-an-oyster-name/] The average consumer, when encountering the cited mark in the context of the retail or restaurant environment, would reasonably understand the wording BLUE DIAMOND to refer to the location where registrant’s live oysters are from, rather than referring to the seafood manufacturer/company that is selling the oysters.

Moreover, an Internet search for live oyster names reveals that the wording “Blue” is a commonly used word for naming oysters due to its association with the ocean. See Exhibit C: [URL: http://themagicoyster.com/oyster-info/#1448232996120-7b479eca-98b6] The list includes: Blue Diamond (Washington State), Blue Island (Long Island Sound), Blue Pool (Washington State), Blue Whale (Long Island Sound), Blue Yonder (Long Island Sound), and Bluepoint (Long Island Sound). In light of this, consumers are more likely to associate the word “Blue” with seafood, specifically, live oysters with the ocean, clear blue waters, and freshness.

In contrast, Applicant’s mark BLUE DIAMOND, used in connection with “fish fillets; fish, not live; shrimp, not live” (i.e., frozen fish and shrimp) does not convey the above connotation. Consumers may perceive the wording to refer to a high class of goods or sought-after goods, like blue diamonds are in the jewelry industry. Accordingly, the marks are not similar in appearance, sound, meaning, or overall commercial impression, thus weighing against a finding of likelihood of confusion.

Therefore, a customer confronting the respective marks, in their respective contexts, will understand that the Applicant’s mark is not similar to the cited marks in connotation and commercial impression. Based on the above comparison, it is sufficient to recognize the differences of the respective marks.

3.         The Dissimilarity of the Respective Goods

As an initial matter, Applicant has amended the Identification of Goods to exclude “live oysters”.

The goods in question are not related in such a way that consumers expect them to originate from the same source. As detailed above, oysters are traditionally named after a geographical location, or a made-up name that does not have any relation to the seafood purveyor. Applicant’s fish fillets and frozen shrimp and fish, as can be seen in the specimen of use submitted with the original application, are sold in boxes, fit for frozen transport and storage, and generally sold in the frozen foods section of a grocery store. The wording refers to the seafood manufacturer. As a result, consumers are not likely to be confused as to source or origin because it is unlikely that consumers encountering the respective goods will interpret their meanings in the same manner.  In the event that Applicant’s customers came across the registrants’ goods, there is not likely to be any confusion in that registrants’ live oysters will be perceived as oysters originating from a location called Blue Diamond. By contrast, consumers encountering Applicant’s fresh and frozen fish and shrimp would not make this same association.

Because of the fact that the Applicant’s and registrants’ products are different in nature and source names are perceived by consumers in different ways, a purchaser would not normally expect the various different products to emanate from the same producers.

B.        Registration No. 4631692

1.         Third Party Registrations Showing a Diluted Term

As above, Applicant respectfully submits that the wording “BLUE”, and variations thereof including the cited mark’s “BLU”, is a diluted term due to the existence of numerous third-party registrations with the wording “BLUE” used for goods in the same class as well as similar seafood and fish goods.

Based on a trademark search for the word “BLU*”, in addition to the cited mark “BLU”, there are at least 70 applications and registrations containing the term “BLUE” or “BLU” in connection with seafood or fish showing the term is very weak and diluted in the field of seafood. SeeExhibit D. More specifically, below, and attached, are at least seventeen (17) live, federal registrations for sample marks for fresh, frozen, and processed seafood goods containing BLUE or BLU:

 

        MARK

Reg. No.

Identification of Goods

BLUE ISLE PREMIUM GRADE

5888287

Frozen fish; Frozen seafood

BLUE VENTURE

5824691

Seafood, not live; Frozen seafood

BLUE CREST

5325564

Crabs, not live; Frozen fish; Seafood, namely, fresh and frozen seafood, not live; Seafood, not live; Processed seafood; Processed seafood, namely, fish

BLUE SEA

5562037

Seafood, namely, frozen seafood

BLUE MAX

5408216

Seafood, not live

BLUE SHORE

5300866

Seafood, not live

BLUE SAGE

5718666

Raw, fresh, frozen, chilled, smoked, dried, processed, canned and cooked fish and seafood; frozen prepared meals consisting primarily of meats, fish, seafood, poultry, vegetables, rice, potato and pasta

BLUE ANCHOR

5341072

Fresh, processed and frozen and not live fish and shrimp

BLUE CIRCLE

4831352

Processed seafood; Processed seafood, namely, fish; Seafood, namely, salmon, tuna, cod, swordfish, not live; Seafood, not live

BLUE NORTH

4917070

Processed fish

BLUEFIN SEAFOODS

4436039

Services, namely, in the nature of [mail order catalog and] wholesale distributorship services featuring seafood products in the nature of Bluefin tuna, fish, scallops, oysters, crab meat, clams, mussels, lobster, and shrimp

NATURAL BLUE

4105536

Processed seafood, namely, fish

BLUE FJORD

4286240

Seafood

DEEP BLUE

4171676

Canned Fish and Canned Shell Fish, Canned Lobster, Canned Crabmeat, Canned Tuna Fish, Canned Oysters

BLUE GOOSE

4991005

organic and all natural fish

BLUE AMERICA

4675888

Seafood; Import/Export agencies featuring seafood; wholesale distributorships featuring seafood

BLUE MADE

4580903

Dried seafood, namely, sea cucumber, shark fin, abalone, fish maw. Frozen seafood, namely, fish, lobster, geoduck, shrimp, crab; Live seafood for food purposes, namely, fish, crabs, lobsters

 

            See submitted attachments.

            The evidence shows that consumers regularly encounter a variety of marks containing the word BLUE or variations thereof for food goods, including BLUE or BLU combined with a generic or descriptive term (e.g., the cited mark BLU; BLUE SEA; BLUE ANCHOR; BLUE NORTH). Moreover, in a predominance of these marks, the wording BLUE appears as the first portion of the mark, and importantly, as a descriptive term. Consumers will therefore not distinguish the source based on the diluted and descriptive term BLUE or variations thereof; instead, consumers will distinguish the source based on other, even subtle differences between the marks (e.g., design elements) and the goods. Due to this “crowded field,” the term “BLUE” should be afforded a narrow scope of protection, thereby weighing heavily against a finding of likelihood of confusion. Based on the above, it is sufficient to recognize that consumers will be able to distinguish the source of the goods.

2.         The Dissimilarity of the Respective Marks

Applicant finds that the marks should be considered sufficiently dissimilar since they differ in appearance, sound, meaning and commercial impression so as to not cause consumer confusion.

a. Dissimilar Appearance and Sound

The cited mark comprises an intentionally misspelling of the word “Blue”, BLU. While a phonetic equivalent as the first word in Applicant’s mark only, no other similarities are present. Applicant’s mark consists of BLUE DIAMOND in stylized, italicized style lettering. Furthermore, Applicant’s mark includes a design of two diamonds, one large and the other small, above the word “Blue”, with the wording and design all set into an opaque background. Usually, special form/non standard character marks leave a deep impression on a consumer’s mind since the stylization is distinctive visually. This is the case with Applicant’s mark which leaves a distinctive visual impression, especially in view of the literal wording “Diamond” that is represented in the design of the two diamonds. Moreover, consumers are more likely to remember an intentional or creative misspelling of a word, and are thus more likely to remember and distinguish the mark “BLU” from other marks containing the correct spelling of BLUE.

Applicant further contends that the respective marks are dissimilar in sound.  The Applicant’s mark includes additional wording, “e Diamond”, that is missing from the cited mark.

Therefore, source confusion is unlikely to occur.

b. Dissimilar Meaning and Commercial Impression

Additional matter to marks may be sufficient to avoid a likelihood of confusion if: (1) the marks in their entireties convey significantly different commercial impressions; or (2) the matter common to the marks is not likely to be perceived by purchasers as distinguishing source because it is merely descriptive or diluted. See TMEP 1207.01(b)(iii). Here, the cited mark “BLU”, may be understood by consumers to mean the color blue. The mark then, when used in connection with registrant’s fish fillets, frozen and processed fish, may be understood by consumers as having a general association with blue ocean waters, in other words, as coming from the ocean, and connote a sense of freshness. Apart from this association, there is no specific meaning to the wording “BLU”.

In contrast, Applicant’s mark BLUE DIAMOND, used in connection with “fish fillets; fish, not live; shrimp, not live” (i.e., frozen fish and shrimp) does not just convey the above connotation of the color blue. Consumers may perceive the wording to refer to a high class of goods or sought-after goods, similar to blue diamonds in the jewelry industry, and thus regard the Applicant’s seafood goods as of the highest quality. Therefore, the respective marks convey very different commercial impressions.

Moreover, as discussed previously, the matter common to the marks – the wording “BLU” – is not likely to be perceived by purchasers as distinguishing source because it is merely descriptive or diluted. As previously shown, the adjective “Blue” is highly descriptive of seafood goods, as in, describing their source, the ocean. Therefore, consumers are more likely to focus on the additional matter in Applicant’s mark and interpret the meaning of Blue Diamond, rather than focusing on “Blue”.

Accordingly, the marks are not similar in appearance, sound, meaning, or overall commercial impression, thus weighing against a finding of likelihood of confusion.

Conclusion

In view of the documentation and arguments, it is respectfully submitted that the Applicant’s mark is not likely to cause confusion, or to cause mistake, or to deceive.  In fact, Applicant has shown that the marks cited as an obstacle to the registration of its mark are distinguishable in appearance, sound, and overall commercial impression, as well as the difference in the goods and the weakness of the cited marks.  Therefore, it is respectfully requested that the Examining Attorney withdraw the refusal to register the Applicant’s mark. 

It is believed that the present application is in condition for publication.  An early Notice of Publication is respectfully requested.

 

                                                Respectfully submitted,

                                                Muncy, Geissler, Olds & Lowe, P.C

                                   

                                                By:                  /Simone Chen/                                                

                                                            Simone Chen

                                                            Muncy, Geissler, Olds & Lowe, P.C.

4000 Legato Road, Suite 310

Fairfax, VA  22033

Tel. 703.621.7140

 



EVIDENCE
Evidence in the nature of Response, exhibits, and registrations has been attached.
Original PDF file:
evi_735371204-20200107131738857414_._20200107_Amendment__Blue_Diamond_.pdf
Converted PDF file(s) ( 14 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Evidence-6
Evidence-7
Evidence-8
Evidence-9
Evidence-10
Evidence-11
Evidence-12
Evidence-13
Evidence-14
Original PDF file:
evi_735371204-20200107131738857414_._TESS___Blue_Diamond_Search_Results.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._Exhibit_B_-_Oyster_Appellation.pdf
Converted PDF file(s) ( 2 pages)
Evidence-1
Evidence-2
Original PDF file:
evi_735371204-20200107131738857414_._Exhibit_C_-_List_of_Oysters.pdf
Converted PDF file(s) ( 11 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Evidence-6
Evidence-7
Evidence-8
Evidence-9
Evidence-10
Evidence-11
Original PDF file:
evi_735371204-20200107131738857414_._TESS___Blue_Search_Results_Pg1.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._TESS___Blue_Search_Results_Pg2.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5888287.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5824691.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5746503.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5746502.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5718666.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5562037.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5408216.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5341072.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5325564.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_5300866.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4991005.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4917070.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4893904.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4845991.pdf
Converted PDF file(s) ( 1 page)
Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4831352.pdf
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Evidence-1
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evi_735371204-20200107131738857414_._US_Reg_4686851.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4675888.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4580903.pdf
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Evidence-1
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evi_735371204-20200107131738857414_._US_Reg_4436039.pdf
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evi_735371204-20200107131738857414_._US_Reg_4374512.pdf
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evi_735371204-20200107131738857414_._US_Reg_4286240.pdf
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Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4171676.pdf
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Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4105536.pdf
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Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_4047454.pdf
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Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_3262159.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_3131688.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_2131725.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_2001151.pdf
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Evidence-1
Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_1817006.pdf
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Original PDF file:
evi_735371204-20200107131738857414_._US_Reg_1271989.pdf
Converted PDF file(s) ( 1 page)
Evidence-1

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 029 for Fish fillets; fish, not live; shrimp, not live
Original Filing Basis:
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 01/25/2019 and first used in commerce at least as early as 01/25/2019 , and is now in use in such commerce.

Proposed:
Tracked Text Description: Fish fillets; fish, not live; shrimp, not live; shrimp, not live, none of the above goods related to live oystersClass 029 for Fish fillets; fish, not live; shrimp, not live, none of the above goods related to live oysters
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 01/25/2019 and first used in commerce at least as early as 01/25/2019 , and is now in use in such commerce.
The applicant's current attorney information: Simone Chen. Simone Chen of MUNCY, GEISSLER, OLDS & LOWE, P.C., is located at

      4000 LEGATO ROAD, SUITE 310
      FAIRFAX, Virginia 22033
      US

The phone number is 703-621-7140.

The fax number is 703-621-7155.

The email address is simone@mg-ip.com

The applicants proposed attorney information: Simone Chen. Simone Chen of MUNCY, GEISSLER, OLDS & LOWE, P.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at

      4000 LEGATO ROAD, SUITE 310
      FAIRFAX, Virginia 22033
      United States

The phone number is 703-621-7140.

The fax number is 703-621-7155.

The email address is simone@mg-ip.com

Simone Chen submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
The applicant's current correspondence information: SIMONE CHEN. SIMONE CHEN of MUNCY, GEISSLER, OLDS & LOWE, P.C., is located at

      4000 LEGATO ROAD, SUITE 310
      FAIRFAX, Virginia 22033
      US

The phone number is 703-621-7140.

The fax number is 703-621-7155.

The email address is simone@mg-ip.com; mailroom@mg-ip.com

The applicants proposed correspondence information: Simone Chen. Simone Chen of MUNCY, GEISSLER, OLDS & LOWE, P.C., is located at

      4000 LEGATO ROAD, SUITE 310
      FAIRFAX, Virginia 22033
      United States

The phone number is 703-621-7140.

The fax number is 703-621-7155.

The email address is simone@mg-ip.com; mailroom@mg-ip.com

SIGNATURE(S)
Response Signature
Signature: /Simone Chen/     Date: 01/07/2020
Signatory's Name: Simone Chen
Signatory's Position: Attorney of Record, CA State Bar Member

Signatory's Phone Number: 703-621-7140

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    SIMONE CHEN
   MUNCY, GEISSLER, OLDS & LOWE, P.C.
   
   4000 LEGATO ROAD, SUITE 310
   FAIRFAX, Virginia 22033
Mailing Address:    Simone Chen
   MUNCY, GEISSLER, OLDS & LOWE, P.C.
   4000 LEGATO ROAD, SUITE 310
   FAIRFAX, Virginia 22033
        
Serial Number: 88560162
Internet Transmission Date: Tue Jan 07 13:37:20 EST 2020
TEAS Stamp: USPTO/ROA-XX.XX.XX.XXX-20200107133720623
555-88560162-70033bcf29df08ae0f84fc7ba15
587f715a1ef9a6bc3d3a4dbf29160bcce6a3f-N/
A-N/A-20200107131738857414


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