Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
TEAS Plus Application
Serial Number:88550457
Filing Date:07/30/2019
NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular
application.
The color(s) red, orange is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the red, capitalized word "BURT'S" stacked above the red, capitalized word "BEES". Red lines border the top and bottom of the
stacked words. The lines graduate in thickness at the middle. Below the bottom line is the orange word "Baby" with the ascender of the second letter "b" of "Baby" cutting into the bottom line.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
859 x 719
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
The Burt's Bees Products Company
*STREET
1221 Broadway
*CITY
Oakland
*STATE
(Required for U.S. applicants)
California
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
94612
PHONE
510-271-7000
EMAIL ADDRESS
trademarks@clorox.com
LEGAL ENTITY INFORMATION
*TYPE
CORPORATION
* STATE/COUNTRY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
*INTERNATIONAL CLASS
003
*IDENTIFICATION
Toothpaste; Non-medicated dentifrices
*FILING BASIS
SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
*TRANSLATION
(if applicable)
*TRANSLITERATION
(if applicable)
*CLAIMED PRIOR REGISTRATION
(if applicable)
The applicant claims ownership of active prior U.S. Registration Number(s) 4727872, 5794709, 5201264, and others.
*CONSENT (NAME/LIKENESS)
(if applicable)
*CONCURRENT USE CLAIM
(if applicable)
ATTORNEY INFORMATION
NAME
Adam Brink
ATTORNEY DOCKET NUMBER
TM/BB
INTERNAL ADDRESS
Legal Services
STREET
1221 Broadway
CITY
Oakland
STATE
California
COUNTRY
United States
ZIP/POSTAL CODE
94612
PHONE
510-208-1496
EMAIL ADDRESS
trademarks@clorox.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
CORRESPONDENCE INFORMATION
*NAME
Adam Brink
INTERNAL ADDRESS
Legal Services
*STREET
1221 Broadway
*CITY
Oakland
*STATE
(Required for U.S. addresses)
California
*COUNTRY
United States
*ZIP/POSTAL CODE
94612
PHONE
510-208-1496
*EMAIL ADDRESS
trademarks@clorox.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Plus
NUMBER OF CLASSES
1
FEE PER CLASS
225
*TOTAL FEE PAID
225
SIGNATURE INFORMATION
* SIGNATURE
/Adam Brink/
* SIGNATORY'S NAME
Adam Brink
* SIGNATORY'S POSITION
Attorney of Record, California bar member
SIGNATORY'S PHONE NUMBER
510-208-1496
* DATE SIGNED
07/30/2019
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
TEAS Plus Application
Serial Number:88550457
Filing Date:07/30/2019
To the Commissioner for Trademarks:
MARK: BURT'S BEES BABY (stylized and/or with design, see mark)
The mark in your application is BURT'S BEES BABY.
The color(s) red, orange is/are claimed as a feature of the mark. The mark consists of the red, capitalized word "BURT'S" stacked above the red, capitalized word "BEES". Red lines border the top and
bottom of the stacked words. The lines graduate in thickness at the middle. Below the bottom line is the orange word "Baby" with the ascender of the second letter "b" of "Baby" cutting into the
bottom line.
The applicant, The Burt's Bees Products Company, a corporation of Delaware, having an address of
1221 Broadway
Oakland, California 94612
United States
510-271-7000(phone)
trademarks@clorox.com (not authorized)
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 003: Toothpaste; Non-medicated dentifrices
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4727872, 5794709, 5201264, and others.
The applicant's current Attorney Information:
Adam Brink
Legal Services
1221 Broadway
Oakland, California 94612
United States
510-208-1496(phone)
trademarks@clorox.com (authorized)
The attorney docket/reference number is TM/BB.
The applicant's current Correspondence Information:
Adam Brink
Legal Services
1221 Broadway
Oakland, California 94612
510-208-1496(phone)
trademarks@clorox.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant or the applicant's attorney, or the applicant's domestic representative at
the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Plus status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $225 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Adam Brink/ Date: 07/30/2019
Signatory's Name: Adam Brink
Signatory's Position: Attorney of Record, California bar member
Signatory's Phone Number: 510-208-1496
Payment Sale Number: 88550457
Payment Accounting Date: 07/30/2019
Serial Number: 88550457
Internet Transmission Date: Tue Jul 30 15:18:50 EDT 2019
TEAS Stamp: USPTO/FTK-XX.XXX.XXX.XX-2019073015185070
8834-88550457-6201c54ae53dd6a8c366f1817e
3ee54215a75af2554b8193dc1b0baec597f5dd9-
DA-18505245-20190730150821486801