Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
The Calida Group LLC
*STREET
10777 W. Twain Avenue, Suite 115
*CITY
Las Vegas
*STATE
(Required for U.S. applicants)
Nevada
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
89135
LEGAL ENTITY INFORMATION
TYPE
limited liability company
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Nevada
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Administration of a consumer loyalty program to promote rental of apartments by others
FILING BASIS
SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
ACTIVE PRIOR REGISTRATION(S)
The applicant claims ownership of active prior U.S. Registration Number(s) 5670786, 5250199, and 4500503.
ATTORNEY INFORMATION
NAME
R. Lee Fraley
ATTORNEY DOCKET NUMBER
63201.00236
FIRM NAME
Snell & Wilmer L.L.P.
STREET
400 E. Van Buren St.
CITY
Phoenix
STATE
Arizona
COUNTRY
United States
ZIP/POSTAL CODE
85004-2202
PHONE
602-382-6000
FAX
602-382-6070
EMAIL ADDRESS
ipdocket@swlaw.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Dax Alvarez, Lester J. Anderson, J. Damon Ashcraft, David G. Barker, Anne Bolamperti, Robert A. Clarke, David I. Dubin, Jonathan B.
Fitzgerald, Andrew Flior, Tyler J. Fortner, Albin H. Gess, Farris J. Gillman, Deborah Gubernick, Charles F. Hauff, Jr., Andrew Huah, Dwight Kim, Peter Krehbiel, Grant T. Langton, Sid Leach, Jeffrey
D. Morton, William F. Mulholland II, Eric M. Nielsen, David P. Nigro, Paul A. Pappalardo, Cynthia L. Pillote, John H. Platt, Joseph W. Price, Jr., Simone T. Raess, Ryan D. Ricks, David E. Rogers, C.
Matthew Rozier, Gregory Scheiferstein, Howard I. Sobelman, C. Blake Steel, Joseph Teleoglou, Ketan S. Vakil, and Michelle N. Washington
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88510388
Filing Date:07/11/2019
To the Commissioner for Trademarks:
MARK: ELY (Standard Characters, see mark)
The literal element of the mark consists of ELY.
The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, The Calida Group LLC, a limited liability company legally organized under the laws of Nevada, having an address of
10777 W. Twain Avenue, Suite 115
Las Vegas, Nevada 89135
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Administration of a consumer loyalty program to promote rental of apartments by others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 5670786, 5250199, and 4500503.
The applicant's current Attorney Information:
R. Lee Fraley and Dax Alvarez, Lester J. Anderson, J. Damon Ashcraft, David G. Barker, Anne Bolamperti, Robert A. Clarke, David I. Dubin, Jonathan B. Fitzgerald,
Andrew Flior, Tyler J. Fortner, Albin H. Gess, Farris J. Gillman, Deborah Gubernick, Charles F. Hauff, Jr., Andrew Huah, Dwight Kim, Peter Krehbiel, Grant T. Langton, Sid Leach, Jeffrey D. Morton,
William F. Mulholland II, Eric M. Nielsen, David P. Nigro, Paul A. Pappalardo, Cynthia L. Pillote, John H. Platt, Joseph W. Price, Jr., Simone T. Raess, Ryan D. Ricks, David E. Rogers, C. Matthew
Rozier, Gregory Scheiferstein, Howard I. Sobelman, C. Blake Steel, Joseph Teleoglou, Ketan S. Vakil, and Michelle N. Washington of Snell & Wilmer L.L.P. 400 E.
Van Buren St.
Phoenix, Arizona 85004-2202
United States
602-382-6000(phone)
602-382-6070(fax)
ipdocket@swlaw.com (authorized)
The attorney docket/reference number is 63201.00236.
The applicant's current Correspondence Information:
R. Lee Fraley
Snell & Wilmer L.L.P.
400 E. Van Buren St.
Phoenix, Arizona 85004-2202
602-382-6000(phone)
602-382-6070(fax)
ipdocket@swlaw.com;lfraley@swlaw.com; sschahn@swlaw.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at
the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /R. Lee Fraley/ Date: 07/11/2019
Signatory's Name: R. Lee Fraley
Signatory's Position: Attorney of record, Arizona bar member
Payment Sale Number: 88510388
Payment Accounting Date: 07/12/2019
Serial Number: 88510388
Internet Transmission Date: Thu Jul 11 17:30:51 EDT 2019
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.X-2019071117305126
0696-88510388-6205323b38314b027c332d23a2
d4af8df5f7d6294f9e88f725dfcc9b7233a47-DA
-4285-20190711165701553404