TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88505775

Filing Date: 07/09/2019

To the Commissioner for Trademarks:

MARK: PURPLE (Standard Characters, see mark)
The literal element of the mark consists of PURPLE.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Purple Innovation, LLC, a limited liability company legally organized under the laws of Delaware, having an address of
      123 East 200 North
      Alpine, Utah 84004
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Retail stores for Purple's products namely cushions, mattresses, pillows, mattress toppers, mattress pads, mattress covers, bed linen, bed frames, adjustable bed frames, bed platforms and bed bases

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 06/29/2019, and first used in commerce at least as early as 06/29/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Picture of store front of at least one retail store.
Specimen File1


For informational purposes only, applicant's website address is: www.purple.com

The applicant's current Attorney Information:
      James A Larson of Durham Jones and Pinegar      3301 Thanksgiving Way, Suite 400
      Lehi, Utah 84043
      United States
      801-375-6600(phone)
      ipmail@djplaw.com (authorized)
The attorney docket/reference number is 1000US35.

The applicant's current Correspondence Information:

James A Larson

Durham Jones and Pinegar

3301 Thanksgiving Way, Suite 400

Lehi, Utah 84043

801-375-6600(phone)

ipmail@djplaw.com;jlarson@djplaw.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /James A Larson/   Date: 07/09/2019
Signatory's Name: James A Larson
Signatory's Position: Attorney of record, Utah bar member
Payment Sale Number: 88505775
Payment Accounting Date: 07/10/2019

Serial Number: 88505775
Internet Transmission Date: Tue Jul 09 14:24:51 EDT 2019
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XXX-201907091424515
32784-88505775-6203151511096627d39c77694
b0f0e5c7fff5f8b9b8ea714a6c73d962e989db87
1b-CC-662-20190709140801055928