TEAS RF New Application

VALUABLE ENCOUNTERS

The Hive Strategic Marketing Inc.

Trademark/Service Mark Application, Principal Register

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88500038
Filing Date: 07/03/2019

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88500038
MARK INFORMATION
*MARK VALUABLE ENCOUNTERS
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
LITERAL ELEMENT VALUABLE ENCOUNTERS
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK The Hive Strategic Marketing Inc.
*STREET 544 King Street West
*CITY Toronto, Ontario
*COUNTRY Canada
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
M5V1M3
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY OF INCORPORATION Canada
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 035 
*IDENTIFICATION Advertising and promotion of the wares and services of others namely, conceiving, preparing, directing, and carrying out marketing promotions for others and conceiving, preparing, directing and carrying out advertising campaigns for others namely, conceiving, preparing, directing and carrying out events, meetings, and travel for others, advertising and promotion of wares and services of others, namely, mailings and printed matter for direct mail, print advertising, and outdoor media, dissemination on the internet, production of advertising messages for radio, television and the internet, copywriting, art direction, concept generation, plan development, marketing and strategic consultation, creating and selecting brand names and logos, event planning and execution, sports and entertainment programs, development and execution of promotion contests, winner fulfillment, arranging celebrity and entertainment appearances, design and execution of mobile marketing teams, disseminating samples, arranging interactive brand experiences, packaging design, point of sale design and execution, preparing and executing sales incentive, reward and recognition programs, preparing and executing sales meetings and conferences, preparing and executing programming to motivate and educate sales staff, distributors, wholesalers, retailers and consumers, media planning consultation, consumer and sales data collection and management, and strategic oversight thereof.
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 06/07/2019
       FIRST USE IN COMMERCE DATE At least as early as 06/07/2019
       SPECIMEN FILE NAME(S)
       ORIGINAL PDF FILE SPE0-3819534170-20190703141657798333_._147258_VALUABLE_ENCOUNTERS.pdf
       CONVERTED PDF FILE(S)
       (21 pages)
\\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0003.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0004.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0005.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0006.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0007.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0008.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0009.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0010.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0011.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0012.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0013.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0014.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0015.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0016.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0017.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0018.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0019.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0020.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0021.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0022.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\885\000\88500038\xml1\RFA0023.JPG
       SPECIMEN DESCRIPTION advertisement
FILING BASIS SECTION 44(d)
       FOREIGN APPLICATION NUMBER 1957547
       FOREIGN APPLICATION
       COUNTRY
Canada
       FOREIGN FILING DATE 04/16/2019
       INTENT TO
       PERFECT 44(d)
At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.
FILING BASIS SECTION 44(e)
       FOREIGN REGISTRATION
       COUNTRY
Canada
ATTORNEY INFORMATION
NAME Joseph T. Nabor
ATTORNEY DOCKET NUMBER 7272-147258
FIRM NAME Fitch, Even, Tabin & Flannery, LLP
INTERNAL ADDRESS Suite 2100
STREET 120 S. LaSalle Street
CITY Chicago
STATE Illinois
COUNTRY United States
ZIP/POSTAL CODE 60603
PHONE 312-577-7000 x777000
FAX 312-577-7007
EMAIL ADDRESS trademark@fitcheven.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
OTHER APPOINTED ATTORNEY Joseph E. Shipley, Joseph T. Nabor, Karl R. Fink, Mark W. Hetzler, Timothy P. Maloney, Stephen S. Favakeh, Richard E. Wawrzyniak, Steven G. Parmelee, Thomas F. Lebens, Kendrew H. Colton, Scott J. Menghini, Rudy Kratz, Edward E. Clair, John E. Lyhus, Jon A. Birmingham, Steven M. Freeland, Mark A. Borsos, Timothy R. Baumann, Nicholas T. Peters, Calista J. Mitchell, Allen E. Hoover, Amanda L. O'Donnell, Joseph H. Herron, Alisa C. Simmons, Sherri N. Blount, John M. Naber, Alan E. Schiavelli, Maureen R. Smith, Kerianne A. Strachan
CORRESPONDENCE INFORMATION
NAME Joseph T. Nabor
FIRM NAME Fitch, Even, Tabin & Flannery, LLP
INTERNAL ADDRESS Suite 2100
STREET 120 S. LaSalle Street
CITY Chicago
STATE Illinois
COUNTRY United States
ZIP/POSTAL CODE 60603
PHONE 312-577-7000 x777000
FAX 312-577-7007
*EMAIL ADDRESS trademark@fitcheven.com; jtnabo@fitcheven.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
APPLICATION FILING OPTION TEAS RF
NUMBER OF CLASSES 1
APPLICATION FOR REGISTRATION PER CLASS 275
*TOTAL FEE DUE 275
*TOTAL FEE PAID 275
SIGNATURE INFORMATION
SIGNATURE /Joseph T. Nabor/
SIGNATORY'S NAME Joseph T. Nabor
SIGNATORY'S POSITION Attorney of record, Illinois bar member
SIGNATORY'S PHONE NUMBER 312-577-7000
DATE SIGNED 07/03/2019



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)


Trademark/Service Mark Application, Principal Register

Serial Number: 88500038
Filing Date: 07/03/2019

To the Commissioner for Trademarks:

MARK: VALUABLE ENCOUNTERS (Standard Characters, see mark)
The literal element of the mark consists of VALUABLE ENCOUNTERS.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, The Hive Strategic Marketing Inc., a corporation of Canada, having an address of
      544 King Street West
      Toronto, Ontario M5V1M3
      Canada

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Advertising and promotion of the wares and services of others namely, conceiving, preparing, directing, and carrying out marketing promotions for others and conceiving, preparing, directing and carrying out advertising campaigns for others namely, conceiving, preparing, directing and carrying out events, meetings, and travel for others, advertising and promotion of wares and services of others, namely, mailings and printed matter for direct mail, print advertising, and outdoor media, dissemination on the internet, production of advertising messages for radio, television and the internet, copywriting, art direction, concept generation, plan development, marketing and strategic consultation, creating and selecting brand names and logos, event planning and execution, sports and entertainment programs, development and execution of promotion contests, winner fulfillment, arranging celebrity and entertainment appearances, design and execution of mobile marketing teams, disseminating samples, arranging interactive brand experiences, packaging design, point of sale design and execution, preparing and executing sales incentive, reward and recognition programs, preparing and executing sales meetings and conferences, preparing and executing programming to motivate and educate sales staff, distributors, wholesalers, retailers and consumers, media planning consultation, consumer and sales data collection and management, and strategic oversight thereof.

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 06/07/2019, and first used in commerce at least as early as 06/07/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) advertisement.

Original PDF file:
SPE0-3819534170-20190703141657798333_._147258_VALUABLE_ENCOUNTERS.pdf
Converted PDF file(s) (21 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8
Specimen File9
Specimen File10
Specimen File11
Specimen File12
Specimen File13
Specimen File14
Specimen File15
Specimen File16
Specimen File17
Specimen File18
Specimen File19
Specimen File20
Specimen File21

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Canada application number 1957547, filed 04/16/2019.
INTENT TO PERFECT 44(d) : At this time, the applicant intends to rely on Section 44(e) as a basis for registration and requests that the application be suspended to await the submission of the foreign registration. If ultimately the applicant does not rely on §44(e) as a basis for registration, a valid claim of priority may be retained.

Based on Foreign Registration: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services, and will submit a copy of Canada registration number __________, and/or proof of renewal, registered __________ with a renewal date of __________ and an expiration date of __________, and translation thereof, if appropriate.


The applicant's current Attorney Information:
      Joseph T. Nabor and Joseph E. Shipley, Joseph T. Nabor, Karl R. Fink, Mark W. Hetzler, Timothy P. Maloney, Stephen S. Favakeh, Richard E. Wawrzyniak, Steven G. Parmelee, Thomas F. Lebens, Kendrew H. Colton, Scott J. Menghini, Rudy Kratz, Edward E. Clair, John E. Lyhus, Jon A. Birmingham, Steven M. Freeland, Mark A. Borsos, Timothy R. Baumann, Nicholas T. Peters, Calista J. Mitchell, Allen E. Hoover, Amanda L. O'Donnell, Joseph H. Herron, Alisa C. Simmons, Sherri N. Blount, John M. Naber, Alan E. Schiavelli, Maureen R. Smith, Kerianne A. Strachan of Fitch, Even, Tabin & Flannery, LLP
      Suite 2100
      120 S. LaSalle Street
      Chicago, Illinois 60603
      United States
      312-577-7000 x777000(phone)
      312-577-7007(fax)
      trademark@fitcheven.com (authorized)
The attorney docket/reference number is 7272-147258.
The applicant's current Correspondence Information:
      Joseph T. Nabor
      Fitch, Even, Tabin & Flannery, LLP
      Suite 2100
      120 S. LaSalle Street
      Chicago, Illinois 60603
      312-577-7000 x777000(phone)
      312-577-7007(fax)
      trademark@fitcheven.com;jtnabo@fitcheven.com (authorized)
E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

Declaration Signature

Signature: /Joseph T. Nabor/   Date: 07/03/2019
Signatory's Name: Joseph T. Nabor
Signatory's Position: Attorney of record, Illinois bar member
Payment Sale Number: 88500038
Payment Accounting Date: 07/05/2019

Serial Number: 88500038
Internet Transmission Date: Wed Jul 03 16:33:03 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2019070316330392
9815-88500038-62044d01fe43a666fa3fd4636c
f95abab3de646365b50e505ad4df94b2851bed5-
CC-4702-20190703141657798333

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