TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88496863

Filing Date: 07/01/2019

To the Commissioner for Trademarks:

MARK: BELLWETHER (Standard Characters, see mark)
The literal element of the mark consists of BELLWETHER.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, National Cable Communications LLC, a limited liability company legally organized under the laws of Delaware, having an address of
      405 Lexington Avenue, 6th Floor
      New York, New York 10174
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising and marketing products and services for use by others to appear in professionally produced TV programming; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising and marketing products and services for use by others to appear in professionally produced augmented reality programming; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital, internet, and multimedia advertising sales; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data analytics products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data analytics services, namely, collecting, analyzing, and using data to target and measure advertising effectiveness; Downloadable mobile and desktop computer software for use in connection with, and for providing, the ability to collect, analyze, and use subscriber and user data to optimize advertising effectiveness; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising products and services, namely, digital ad buying; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising services, namely, coordinating digital and TV advertising; Downloadable mobile and desktop computer software for use in connection with, and for providing, social analytics products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising optimization products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising optimization products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, addressable advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, addressable, linear, and video on demand TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, cross-platform advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital advertising and technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic ad buying products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic online advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic advertising products and services, namely, real-time bidding; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven programmatic TV products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services, namely, providing audience insights to others; Downloadable mobile and desktop computer software for use in connection with, and for providing, political advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing consulting services; Downloadable mobile and desktop computer software for use in connection with, and for providing, consulting services in the fields of data analytics, advertising, marketing, and social analytics; Downloadable mobile and desktop computer software for use in connection with, and for providing, consulting services in the fields of data-driven advertising, tv advertising, augmented reality advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Downloadable mobile and desktop computer software for use in connection with, and for providing, analysis, coordination, management, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing research, analysis and reporting; Downloadable mobile and desktop computer software for use in connection with, and for providing, research and consumer analytics products and services in the fields of advertising and marketing; Downloadable mobile and desktop computer software for use in connection with, and for providing, analysis, coordination, management, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Downloadable mobile and desktop computer software for use in connection with, and for providing, research and consumer analytics products and services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services, namely, data-driven consumer and viewer targeting; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital ad buying products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital ad buying products and services, namely, the coordination and management of ad buys; Downloadable mobile and desktop computer software for use in connection with, and for providing, brand marketing products and services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 035:  Advertising and marketing services; Advertising, advertising technology and marketing services, namely using algorithms and artificial intelligence to provide advertising, advertising technology, and marketing services to others; Advertising technology services; Advertising and marketing sales services; TV advertising and marketing sales services; Data-driven advertising and marketing services for use by others to appear in professionally produced TV programming; Digital, internet, and multimedia advertising sales; Data-driven advertising technology services; Data-driven TV advertising services; Data-driven advertising services; Data-driven marketing services; Data-driven augmented reality advertising services; Data analytics services; Data analytics services, namely, collecting, analyzing, and using data to target and measure advertising effectiveness; Collecting, analyzing, and using subscriber and user data to optimize advertising effectiveness; Augmented reality advertising services; Online advertising services; Online advertising services, namely, digital ad buying; Online advertising services, namely, coordinating digital and TV advertising campaigns using proprietary technology platform; Social analytics services; Advertising optimization services; TV advertising services; TV advertising optimization services; Augmented reality advertising optimization services; Addressable advertising services; Addressable, linear and video on demand TV advertising services; Cross-platform advertising services; Digital advertising and marketing services; Digital advertising technology services; Augmented reality advertising technology services; TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Programmatic advertising services; Programmatic ad buying services; Programmatic TV advertising services; Programmatic online advertising services; Programmatic augmented reality advertising services; Programmatic advertising services, namely, real-time bidding services; Data-driven programmatic TV services; Advertising and marketing services, namely, providing audience insights to others; Political advertising and marketing services; Advertising and marketing consulting services; Consulting services in the fields of data analytics, advertising, marketing, and social analytics; Consulting services in the fields of data-driven advertising, tv advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Advertising and marketing research, analysis and reporting services; Research and consumer analytics services in the fields of advertising and marketing; Research and consumer analytics services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Advertising and marketing services, namely, data-driven consumer and viewer targeting; Digital ad buying services; Augmented reality ad buying services; Digital ad buying services, namely, coordinating and managing ad buys; Brand marketing services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 042:  Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising technology services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing sales services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV advertising and marketing sales services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven advertising and marketing services for use by others to appear in professionally produced TV programming; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital, internet, and multimedia advertising sales; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven advertising technology services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data analytics services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data analytics services, namely, collecting, analyzing, and using data to target and measure advertising effectiveness; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for collecting, analyzing, and using subscriber and user data to optimize advertising effectiveness; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for online advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for online advertising services, namely, digital ad buying; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for online advertising services, namely, coordinating digital and TV advertising campaigns; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for social analytics services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising optimization services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for augmented reality advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV advertising optimization services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for augmented reality advertising optimization services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for addressable advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for addressable, linear and video on demand TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for cross-platform advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital advertising technology services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic ad buying services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic augmented reality advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic online advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic advertising services, namely, real-time bidding services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven programmatic TV services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing services, namely, providing audience insights to others; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for political advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing consulting services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for consulting services in the fields of data analytics, advertising, marketing, and social analytics; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for consulting services in the fields of data-driven advertising, tv advertising, augmented reality advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing research, analysis and reporting services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for research and consumer analytics services in the fields of advertising and marketing; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for research and consumer analytics services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing services, namely, data-driven consumer and viewer targeting; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital ad buying services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for augmented reality ad buying services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital ad buying services, namely, coordinating and managing ad buys; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for brand marketing services; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Consulting services in the fields of data analytics, advertising, marketing, and social analytics; Consulting services in the fields of data-driven advertising, tv advertising, augmented reality advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Advertising and marketing research, analysis and reporting services; Research and consumer analytics services in the fields of advertising and marketing; Research and consumer analytics services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Advertising and marketing services, namely, data-driven consumer and viewer targeting; Digital ad buying services; Digital ad buying services, namely, coordinating and managing ad buys; Brand marketing services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Darren M. Geliebter and G. Mathew Lombard of Lombard & Geliebter LLP      305 Broadway, 7th Fl.
      New York, New York 10007
      United States
      212-520-1172(phone)
      646-349-5567(fax)
      dgeliebter@lgtrademark.com (authorized)

The applicant's current Correspondence Information:

Darren M. Geliebter

Lombard & Geliebter LLP

305 Broadway, 7th Fl.

New York, New York 10007

212-520-1172(phone)

646-349-5567(fax)

dgeliebter@lgtrademark.com;ipdocket@lombardip.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Noga Rosenthal/   Date: 07/01/2019
Signatory's Name: Noga Rosenthal
Signatory's Position: Chief Privacy Officer and General Counsel
Payment Sale Number: 88496863
Payment Accounting Date: 07/02/2019

Serial Number: 88496863
Internet Transmission Date: Mon Jul 01 21:49:13 EDT 2019
TEAS Stamp: USPTO/BAS-XXX.XX.XXX.XXX-201907012149135
24500-88496863-6201c7ab6caff5e1d84224d84
6c42d1bf9df618a19f1f6572f2a51425fc8f35b9
c-CC-7467-20190701213902314726