TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88495626

Filing Date: 07/01/2019

To the Commissioner for Trademarks:

MARK: REPUTATION (stylized and/or with design, see mark)

The literal element of the mark consists of REPUTATION.
The applicant is not claiming color as a feature of the mark. The mark consists of a stylized image of a gorilla within a bordered circular region atop a bordered rectangular region containing the word "REPUTATION".
The applicant, Eric P. Elliott, a citizen of United States, having an address of
      1620 Sanborn Dr
      DeWitt, Michigan 48820
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 030:  Coffee; Coffee based beverages; Kombucha tea; Tea; Tea-based beverages
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

In International Class 030, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 05/10/2019, and first used in commerce at least as early as 05/13/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) photographs showing the mark as used in commerce on containers of the identified goods.
Specimen File1
Specimen File2

For specific filing basis information for each item, you must view the display within the Input Table.
       International Class 043:  Café services; Coffee shops; Coffee bars; Tea bars; Tea shops; Providing of food and drink via a mobile truck
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

In International Class 043, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 06/25/2019, and first used in commerce at least as early as 06/25/2019, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) a series of screenshots, numbered 0 to 6, showing the homepage of the applicant's website as a user scrolls down and showing the mark as used in commerce in connection with the identified services.
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7



The applicant's current Attorney Information:
      Elliott J. R. Church and James D. Lance of Kreis, Enderle, Hudgins & Borsos, P.C.      40 Pearl Street NW, 5th Floor
      Grand Rapids, Michigan 49503-3021
      United States
      616-254-8400(phone)
      echurch@kehb.com (authorized)
The attorney docket/reference number is ELLIE-0003.

The applicant's current Correspondence Information:

Elliott J. R. Church

Kreis, Enderle, Hudgins & Borsos, P.C.

40 Pearl Street NW, 5th Floor

Grand Rapids, Michigan 49503-3021

616-254-8400(phone)

echurch@kehb.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Elliott Church/   Date: 07/01/2019
Signatory's Name: Elliott J. R. Church
Signatory's Position: Attorney of Record, Michigan bar member
Payment Sale Number: 88495626
Payment Accounting Date: 07/01/2019

Serial Number: 88495626
Internet Transmission Date: Mon Jul 01 11:10:43 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XX.XX.XXX-20190701111043933
223-88495626-620afaccfc846fdd934ecdc7ce4
67195fcc2d567df2803847692685b0bb4926f46-
CC-11997-20190701095912669143