Response to Office Action

THESIS

Arizona Board of Regents, for and on behalf of Arizona State University

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88483639
LAW OFFICE ASSIGNED LAW OFFICE 118
MARK SECTION
MARK http://uspto.report/TM/88483639/mark.png
LITERAL ELEMENT THESIS
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
ARGUMENT(S)

Applicant Arizona Board of Regents, for and on behalf of Arizona State University (“Applicant”), hereby responds to the United States Patent and Trademark Office Action dated September 3, 2019 with respect to the mark THESIS, application No. 88/483,639 (the “Application”).  The Applicant responds to the issues raised in the Office Action as follows.

  1. No Likelihood of Confusion

The Examiner cited two prior registrations owned by Anthesis Consulting Group PLC for the word mark ANTHESIS (the “Cited Mark”) covering services in Classes 35 and 42.  Applicant respectfully disagrees that any likelihood of confusion exists between Applicant’s mark THESIS and the Cited Mark, and the 2(d) refusal should therefore be removed.

  1. The Marks Are Visually, Phonetically, And Conceptually Distinguishable

The Examiner’s conclusion that Applicant’s mark THESIS and the Cited Mark are similar is based on a fundamental flaw – that the Cited Mark is comprised of the prefix “AN” and the word “THESIS.”  However, this is a misapprehension of the meaning and definition of the Cited Mark.  The word “ANTHESIS” is a word unto itself, meaning “the flowering period of a plant, from the opening of the flower bud.”  This definition is shown by Wikipedia (http://en.wikipedia.org/wiki/Anthesis), Merriam-Webster (http://www.merriam-webster.com/dictionary/anthesis), and Dictionary.com (http://www.dictionary.com/browse/anthesis).  Printouts from these websites are attached hereto as Exhibit 1.  As further explained by Merriam-Webster, the word “ANTHESIS” is derived from Latin and Greek and is based on the word blocks “anthe-“ meaning “to blossom, bloom” and “anthos” meaning “flower.”  See Exhibit 1.

Taking into account the evidence submitted in Exhibit 1 and the proper meaning of the Cited Mark, consumers will properly view and understand the Cited Mark as a separate word with its own distinct meaning.  Consumers will not view the Cited Mark as an amalgamation of the word “THESIS” and prefix “AN,” as suggested by the Examiner.  To sustain such an argument would be to suggest that consumers would confuse the words “HOTDOG” and “DOG because they both contain the element “DOG,” even though consumers understand that the word “HOTDOG” has its own independent meaning. 

The Examiner’s reasoning for finding likelihood of confusion should be withdrawn because the Cited Mark is not comprised of Applicant’s mark THESIS at all.  Instead, the Cited Mark is its own independent word with its own independent meaning.  Consumers will view the Cited Mark and Applicant’s mark THESIS as visually, phonetically, and conceptually distinct terms. 

Even if the Cited Mark was not a word unto itself with its own meaning, it still would not preclude registration of Applicant’s THESIS mark.  The sharing of a common term or word element alone is insufficient to establish a likelihood of confusion.  This is true even in cases where the goods or services are identical, although in this case the likelihood of confusion is even more attenuated because the goods are not identical, as explained further below.  Several cases demonstrate that the mere sharing of a common term alone is insufficient to establish a likelihood of confusion:

  • PARENTS and PARENTS DIGEST for magazines held not confusingly similar.  Gruner + Jahr USA Publ’g v. Meredith Corp., 991 F.2d 1072 (2d Cir. 1993).  
  • ROMAN and ROMANBURGERfor food products “are not similar in appearance.” Mr. Hero Sandwich Sys., Inc. v. Roman Meal Co., 781 F.2d 884, 888 (Fed. Cir. 1986). 
  • VOGUE and COUNTRY VOGUES for publications not confusingly similar because the marks “do not look or sound alike.” Conde Nast Pubs., Inc. v. Miss. Quality, Inc., 507 F.2d 1404, 1407 (CCPA 1975). 
  • BONGO and BONGOS CUBAN CAFÉ for restaurant services held not likely to be confused. Michael Caruso & Co., Inc. v. Estefan Enters., Inc., 994 F. Supp. 1454, 1460 (S.D. Fla. 1998). 
  • LITTLE CAESAR’S and PIZZA CAESAR U.S.A. for restaurant services held not confusingly similar. Little Caesar Enterprises, Inc. v. Pizza Caesar, Inc., 834 F. 2d 568, 572 (6th Cir. 1987).  
  • VARGAS and VARGA GIRL for cards, calendars and other printed goods “sufficiently different in sound, appearance, connotation, and commercial impression to negate likelihood of confusion.”  In re Hearst Corporation, 982 F.2d 493, 494 (Fed. Cir. 1992). 
  • CRISTAL and CRYSTAL CREEK for champagne and wine held not confusingly similar.  Champagne Lous Roederer, S.A. v. Delicato Vineyards, 148 F.3d 1373, 1375 (Fed. Cir. 1998). 

The logic of the Federal Circuit in Mr. Hero Sandwich Sys., Inc. is particularly compelling.  In comparing the marks “ROMAN” and “ROMANBURGER,” the Court stated:

The word “Roman” in the mark “ROMANBURGER” is part of a unitary phrase that does not create the separable impression found in the Roman Meal marks.  It does not stand alone as a source indicator.  “Romanbuger” is one word, not “Roman” plus another word.”  The mark is pronounce as one word, with sound and cadence distinctly different from the Roman Meal marks, and in its entirety is suggestive of a variety of sandwich appropriately used in a carry-out food store.  We see no reason to believe, and there is no evidence on the point, that consumers are likely to extract “Roman” from “Romanburger” and rely on “Roman” per se as an indication of source.

Mr. Hero Sandwich Sys., Inc., 781 F.2d at 888.

                Here, like in Mr. Hero Sandwich Sys., Inc., there is no reason to believe and no evidence on point that consumers are likely to extract the word “THESIS” from the mark “ANTHESIS” and rely on “THESIS” per se as an indication of source.  Instead, consumers will view the Cited Mark as a unitary mark with its own pronunciation, sound, cadence, and meaning separate and distinct from Applicant’s mark THESIS. 

                For all these reasons, Applicant’s mark THESIS and the Cited Mark are distinguishable in terms of appearance, sound, meaning, and commercial impression, and there is no likelihood of confusion between the marks.

      B.  The Services Are Distinguishable

The Examiner found Applicant’s services to be indefinite and for this reason found Applicant’s services to overlap with the services specified in the registrations for the Cited Mark.  As explained below, Applicant is amending its services per the Examiner’s request, and this amendment should be sufficient to further avoid likelihood of confusion.  Specifically, Applicant is amending its services to clarify that it offers “development measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices.” 

Applicant’s amended services are commercially unrelated to the services specified in the registrations for the Cited Mark, which involve software “for the purpose of improving corporate data management, product and supply chain management, compliance with environmental regulations, and implementation of corporate sustainability strategies and practices.”  Applicant’s services are not commercially related to any of the services specified in the registrations for the Cited Mark.  Applicant’s services do not involve corporate data management, product and supply chain management, compliance with environmental regulations, or implementation of corporate sustainability strategies and practices.  To the extent the Examiner had any concern over the overlap of services, the amendments to the identification of services in Applicant’s Application should resolve that.  Moreover, even if the Examiner believes the parties’ services may somehow be related (although Applicant maintains the parties’ services are not commercially related), the fact that the parties’ marks themselves are so clearly distinguishable in terms of appearance, sound, meaning, and commercial impression – as fully explained above – obviates any potential likelihood of confusion that may arise from any similarity in services.

II.  Amendments to Identification of Services

The Examiner has concluded that the services “developing measurement and reporting tools for designing new sustainable products and sustainable business solutions” is indefinite and must be clarified.  The Applicant agrees to adopt the specification of services recommended in the Office Action, namely: “developing measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices solutions.”

III. Conclusion

Applicant has addressed all of the Examiner’s issues raised in the office action and believes all issues have now been resolved.  Applicant therefore requests that the Examiner approve the Application for publication and subsequent registration.
EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_641610870-20191126120018188986_._Thesis_exhibit.pdf
       CONVERTED PDF FILE(S)
       (6 pages)
\\TICRS\EXPORT17\IMAGEOUT17\884\836\88483639\xml5\ROA0002.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\884\836\88483639\xml5\ROA0003.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\884\836\88483639\xml5\ROA0004.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\884\836\88483639\xml5\ROA0005.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\884\836\88483639\xml5\ROA0006.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\884\836\88483639\xml5\ROA0007.JPG
DESCRIPTION OF EVIDENCE FILE webpages
GOODS AND/OR SERVICES SECTION (current)
INTERNATIONAL CLASS 042
DESCRIPTION
Developing measurement and reporting tools for designing new sustainable products and sustainable business solutions; scientific research in the field of product sustainability and sustainable business practices
FILING BASIS Section 1(b)
GOODS AND/OR SERVICES SECTION (proposed)
INTERNATIONAL CLASS 042
TRACKED TEXT DESCRIPTION
Developing measurement and reporting tools for designing new sustainable products and sustainable business solutions; Developing measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices; scientific research in the field of product sustainability and sustainable business practices
FINAL DESCRIPTION
Developing measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices; scientific research in the field of product sustainability and sustainable business practices
FILING BASIS Section 1(b)
SIGNATURE SECTION
RESPONSE SIGNATURE /David Jackson/
SIGNATORY'S NAME David Jackson
SIGNATORY'S POSITION Attorney for Applicant
SIGNATORY'S PHONE NUMBER (602) 262-5311
DATE SIGNED 11/26/2019
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Tue Nov 26 12:19:43 EST 2019
TEAS STAMP USPTO/ROA-XX.XX.XXX.XX-20
191126121943876836-884836
39-700e9f6ebdfb5723f7aebf
8d24b7dfb6bfbbca2aea34320
eb268fff826ba224bda-N/A-N
/A-20191126120018188986



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88483639 THESIS(Standard Characters, see http://uspto.report/TM/88483639/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

Applicant Arizona Board of Regents, for and on behalf of Arizona State University (“Applicant”), hereby responds to the United States Patent and Trademark Office Action dated September 3, 2019 with respect to the mark THESIS, application No. 88/483,639 (the “Application”).  The Applicant responds to the issues raised in the Office Action as follows.

  1. No Likelihood of Confusion

The Examiner cited two prior registrations owned by Anthesis Consulting Group PLC for the word mark ANTHESIS (the “Cited Mark”) covering services in Classes 35 and 42.  Applicant respectfully disagrees that any likelihood of confusion exists between Applicant’s mark THESIS and the Cited Mark, and the 2(d) refusal should therefore be removed.

  1. The Marks Are Visually, Phonetically, And Conceptually Distinguishable

The Examiner’s conclusion that Applicant’s mark THESIS and the Cited Mark are similar is based on a fundamental flaw – that the Cited Mark is comprised of the prefix “AN” and the word “THESIS.”  However, this is a misapprehension of the meaning and definition of the Cited Mark.  The word “ANTHESIS” is a word unto itself, meaning “the flowering period of a plant, from the opening of the flower bud.”  This definition is shown by Wikipedia (http://en.wikipedia.org/wiki/Anthesis), Merriam-Webster (http://www.merriam-webster.com/dictionary/anthesis), and Dictionary.com (http://www.dictionary.com/browse/anthesis).  Printouts from these websites are attached hereto as Exhibit 1.  As further explained by Merriam-Webster, the word “ANTHESIS” is derived from Latin and Greek and is based on the word blocks “anthe-“ meaning “to blossom, bloom” and “anthos” meaning “flower.”  See Exhibit 1.

Taking into account the evidence submitted in Exhibit 1 and the proper meaning of the Cited Mark, consumers will properly view and understand the Cited Mark as a separate word with its own distinct meaning.  Consumers will not view the Cited Mark as an amalgamation of the word “THESIS” and prefix “AN,” as suggested by the Examiner.  To sustain such an argument would be to suggest that consumers would confuse the words “HOTDOG” and “DOG because they both contain the element “DOG,” even though consumers understand that the word “HOTDOG” has its own independent meaning. 

The Examiner’s reasoning for finding likelihood of confusion should be withdrawn because the Cited Mark is not comprised of Applicant’s mark THESIS at all.  Instead, the Cited Mark is its own independent word with its own independent meaning.  Consumers will view the Cited Mark and Applicant’s mark THESIS as visually, phonetically, and conceptually distinct terms. 

Even if the Cited Mark was not a word unto itself with its own meaning, it still would not preclude registration of Applicant’s THESIS mark.  The sharing of a common term or word element alone is insufficient to establish a likelihood of confusion.  This is true even in cases where the goods or services are identical, although in this case the likelihood of confusion is even more attenuated because the goods are not identical, as explained further below.  Several cases demonstrate that the mere sharing of a common term alone is insufficient to establish a likelihood of confusion:

  • PARENTS and PARENTS DIGEST for magazines held not confusingly similar.  Gruner + Jahr USA Publ’g v. Meredith Corp., 991 F.2d 1072 (2d Cir. 1993).  
  • ROMAN and ROMANBURGERfor food products “are not similar in appearance.” Mr. Hero Sandwich Sys., Inc. v. Roman Meal Co., 781 F.2d 884, 888 (Fed. Cir. 1986). 
  • VOGUE and COUNTRY VOGUES for publications not confusingly similar because the marks “do not look or sound alike.” Conde Nast Pubs., Inc. v. Miss. Quality, Inc., 507 F.2d 1404, 1407 (CCPA 1975). 
  • BONGO and BONGOS CUBAN CAFÉ for restaurant services held not likely to be confused. Michael Caruso & Co., Inc. v. Estefan Enters., Inc., 994 F. Supp. 1454, 1460 (S.D. Fla. 1998). 
  • LITTLE CAESAR’S and PIZZA CAESAR U.S.A. for restaurant services held not confusingly similar. Little Caesar Enterprises, Inc. v. Pizza Caesar, Inc., 834 F. 2d 568, 572 (6th Cir. 1987).  
  • VARGAS and VARGA GIRL for cards, calendars and other printed goods “sufficiently different in sound, appearance, connotation, and commercial impression to negate likelihood of confusion.”  In re Hearst Corporation, 982 F.2d 493, 494 (Fed. Cir. 1992). 
  • CRISTAL and CRYSTAL CREEK for champagne and wine held not confusingly similar.  Champagne Lous Roederer, S.A. v. Delicato Vineyards, 148 F.3d 1373, 1375 (Fed. Cir. 1998). 

The logic of the Federal Circuit in Mr. Hero Sandwich Sys., Inc. is particularly compelling.  In comparing the marks “ROMAN” and “ROMANBURGER,” the Court stated:

The word “Roman” in the mark “ROMANBURGER” is part of a unitary phrase that does not create the separable impression found in the Roman Meal marks.  It does not stand alone as a source indicator.  “Romanbuger” is one word, not “Roman” plus another word.”  The mark is pronounce as one word, with sound and cadence distinctly different from the Roman Meal marks, and in its entirety is suggestive of a variety of sandwich appropriately used in a carry-out food store.  We see no reason to believe, and there is no evidence on the point, that consumers are likely to extract “Roman” from “Romanburger” and rely on “Roman” per se as an indication of source.

Mr. Hero Sandwich Sys., Inc., 781 F.2d at 888.

                Here, like in Mr. Hero Sandwich Sys., Inc., there is no reason to believe and no evidence on point that consumers are likely to extract the word “THESIS” from the mark “ANTHESIS” and rely on “THESIS” per se as an indication of source.  Instead, consumers will view the Cited Mark as a unitary mark with its own pronunciation, sound, cadence, and meaning separate and distinct from Applicant’s mark THESIS. 

                For all these reasons, Applicant’s mark THESIS and the Cited Mark are distinguishable in terms of appearance, sound, meaning, and commercial impression, and there is no likelihood of confusion between the marks.

      B.  The Services Are Distinguishable

The Examiner found Applicant’s services to be indefinite and for this reason found Applicant’s services to overlap with the services specified in the registrations for the Cited Mark.  As explained below, Applicant is amending its services per the Examiner’s request, and this amendment should be sufficient to further avoid likelihood of confusion.  Specifically, Applicant is amending its services to clarify that it offers “development measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices.” 

Applicant’s amended services are commercially unrelated to the services specified in the registrations for the Cited Mark, which involve software “for the purpose of improving corporate data management, product and supply chain management, compliance with environmental regulations, and implementation of corporate sustainability strategies and practices.”  Applicant’s services are not commercially related to any of the services specified in the registrations for the Cited Mark.  Applicant’s services do not involve corporate data management, product and supply chain management, compliance with environmental regulations, or implementation of corporate sustainability strategies and practices.  To the extent the Examiner had any concern over the overlap of services, the amendments to the identification of services in Applicant’s Application should resolve that.  Moreover, even if the Examiner believes the parties’ services may somehow be related (although Applicant maintains the parties’ services are not commercially related), the fact that the parties’ marks themselves are so clearly distinguishable in terms of appearance, sound, meaning, and commercial impression – as fully explained above – obviates any potential likelihood of confusion that may arise from any similarity in services.

II.  Amendments to Identification of Services

The Examiner has concluded that the services “developing measurement and reporting tools for designing new sustainable products and sustainable business solutions” is indefinite and must be clarified.  The Applicant agrees to adopt the specification of services recommended in the Office Action, namely: “developing measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices solutions.”

III. Conclusion

Applicant has addressed all of the Examiner’s issues raised in the office action and believes all issues have now been resolved.  Applicant therefore requests that the Examiner approve the Application for publication and subsequent registration.

EVIDENCE
Evidence in the nature of webpages has been attached.
Original PDF file:
evi_641610870-20191126120018188986_._Thesis_exhibit.pdf
Converted PDF file(s) ( 6 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Evidence-6

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 042 for Developing measurement and reporting tools for designing new sustainable products and sustainable business solutions; scientific research in the field of product sustainability and sustainable business practices
Original Filing Basis:
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Proposed:
Tracked Text Description: Developing measurement and reporting tools for designing new sustainable products and sustainable business solutions; Developing measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices; scientific research in the field of product sustainability and sustainable business practicesClass 042 for Developing measurement and reporting tools in the nature of software for designing new sustainable products and sustainable business practices; scientific research in the field of product sustainability and sustainable business practices
Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

SIGNATURE(S)
Response Signature
Signature: /David Jackson/     Date: 11/26/2019
Signatory's Name: David Jackson
Signatory's Position: Attorney for Applicant

Signatory's Phone Number: (602) 262-5311

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
Serial Number: 88483639
Internet Transmission Date: Tue Nov 26 12:19:43 EST 2019
TEAS Stamp: USPTO/ROA-XX.XX.XXX.XX-20191126121943876
836-88483639-700e9f6ebdfb5723f7aebf8d24b
7dfb6bfbbca2aea34320eb268fff826ba224bda-
N/A-N/A-20191126120018188986


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