Offc Action Outgoing

MORTON

METALEX, LLC

U.S. Trademark Application Serial No. 88458854 - MORTON - 3205.020

To: METALEX, LLC (docketing@boylefred.com)
Subject: U.S. Trademark Application Serial No. 88458854 - MORTON - 3205.020
Sent: March 31, 2020 02:50:35 PM
Sent As: ecom128@uspto.gov
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United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88458854

 

Mark:  MORTON

 

 

 

 

Correspondence Address: 

Adam L. Brookman

BOYLE FREDRICKSON, S.C.

840 NORTH PLANKINTON AVENUE

MILWAUKEE WI 53203

 

 

 

Applicant:  METALEX, LLC

 

 

 

Reference/Docket No. 3205.020

 

Correspondence Email Address: 

 docketing@boylefred.com

 

 

 

FINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA).  A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action. 

 

 

Issue date:  March 31, 2020

 

 

INTRODUCTION

 

This Office action is in response to applicant’s communication filed on March 2, 2020.

 

In a previous Office action(s) dated August 30, 2019, the trademark examining attorney refused registration of the applied-for mark based on the following: Trademark Act Section 2(d) for a likelihood of confusion with a registered mark, and Trademark Act Section 2(e)(4) for being primarily merely a surname. In addition, applicant was required to satisfy the following requirement(s):  amend the identification of goods and/or services, and comply with multiple class application requirements.

 

Based on applicant’s response, the trademark examining attorney notes that the following requirement(s) have been satisfied: definite amended identification provided.  See TMEP §§713.02, 714.04. 

 

In addition, the following refusal(s) and/or requirement(s) have been withdrawn: Trademark Act Section 2(d) for a likelihood of confusion with a registered mark.  See TMEP §§713.02, 714.04. 

 

The trademark examining attorney maintains and now makes FINAL the refusal(s) and/or requirement(s) in the summary of issues below.  See 37 C.F.R. §2.63(b); TMEP §714.04.

 

SUMMARY OF ISSUES MADE FINAL that applicant must address:

 

REFUSAL – SECTION 2(e)(4) PRIMARILY MERELY A SURNAME

Registration is refused because the applied-for mark is primarily merely a surname.  Trademark Act Section 2(e)(4), 15 U.S.C. §1052(e)(4); see TMEP §1211. 

 

In its March 2, 2020, Response to Office action, applicant has stated that it would file an allegation of use and a Section 2(f) claim. However, no such documents have been filed with the Office, and so the record does not show any arguments or evidence obviating the present refusal exist.

 

The applicant’s mark is MORTON for “safety metal flooring having raised perforated bosses, floor and walk metal grating, safety metal flooring and metal grating; running boards, end platforms, brake steps, intermodal platforms and locomotive steps for the rail industry; custom fabrication of metal products for use in industrial products and applications as well as the trucking and transportation.”

 

An applicant’s mark is primarily merely a surname if the surname, when viewed in connection with the applicant’s recited goods and/or services, “‘is the primary significance of the mark as a whole to the purchasing public.’”  Earnhardt v. Kerry Earnhardt, Inc., 864 F.3d 1374, 1377, 123 USPQ2d 1411, 1413 (Fed. Cir. 2017) (quoting In re Hutchinson Tech. Inc., 852 F.2d 552, 554, 7 USPQ2d 1490, 1492 (Fed. Cir. 1988)); TMEP §1211.01.

 

The following five inquiries are often used to determine the public’s perception of a term’s primary significance:

 

(1)        Whether the surname is rare;

 

(2)        Whether anyone connected with applicant uses the term as a surname;

 

(3)        Whether the term has any recognized meaning other than as a surname;

 

(4)        Whether the term has the structure and pronunciation of a surname; and

 

(5)        Whether the term is sufficiently stylized to remove its primary significance from that of a surname.

 

In re Eximius Coffee, LLC, 120 USPQ2d 1276, 1278 & n.2, 1282-83 (TTAB 2016) (citing In re Benthin Mgmt. GmbH, 37 USPQ2d 1332, 1333-34 (TTAB 1995) for the Benthin inquiries/factors); TMEP §1211.01; see also In re Etablissements Darty et Fils, 759 F.2d 15, 16-18, 225 USPQ 652, 653 (Fed. Cir. 1985). 

 

These inquiries are not exclusive, and any of these circumstances – singly or in combination – and any other relevant circumstances may be considered when making this determination.  In re Eximius Coffee, LLC, 120 USPQ2d at 1277-78; TMEP §1211.01.  For example, when the applied-for mark is not stylized, it is unnecessary to consider the fifth inquiry.  In re Yeley, 85 USPQ2d 1150, 1151 (TTAB 2007); TMEP §1211.01.

 

Whether the Surname is Rare

The surname MORTON is not rare. Please see the previously attached evidence from LexisNexis, establishing the surname significance of MORTON.  This evidence shows the applied-for mark appearing 119,312 times as a surname in the LEXISNEXIS® surname database, which is a weekly updated directory of cell phone and other phone numbers (such as voice over IP) from various data providers.  Further evidence is attached from mynamestats.com, that shows the frequency of the surname Morton in the United States, including individual states.

 

Additional evidence is attached showing results from a Google News search that show different individuals with the surname Morton appearing on the news.  Moreover, the individual with the surname Morton, appears to be famous and stories about him are currently found on multiple news websites.  See attached. Evidence is also attached from Wikipedia.org showing a list notable individuals whose surname is Morton.

 

Whether anyone connected with applicant uses the term as a surname

At this time, the record does not show any connection between the applicant and the surname MORTON.  Accordingly, this element of the test is neutral.

 

Whether the term has any recognized meaning other than as a surname

The previously attached evidence from The American Heritage Dictionary shows that MORTON is the surname of two famous individuals, and otherwise has no other significance of the word MORTON.

 

Evidence that a term has no recognized meaning or significance other than as a surname is relevant to determining whether the term would be perceived as primarily merely a surname.  See In re Weiss Watch Co., 123 USPQ2d 1200, 1203 (TTAB 2017); In re Eximius Coffee, LLC, 120 USPQ2d 1276, 1280 (TTAB 2016); TMEP §1211.02(b)(vi).

 

Whether the term has the structure and pronunciation of a surname

MORTON has the structure and pronunciation of a surname. Evidence was previously attached from Forebears showing other surnames similar to MORTON and evidence from SurnameDB showing the origin and history of MORTON as an English, Scottish, and Irish surname, and its various spellings and variations, including: Morten, Moorton, Mourton, Moreton, Mortont, Mortoon, and Mortonn.

 

Evidence that a term has the structure and pronunciation of a surname may contribute to a finding that the primary significance of the term is that of a surname.  In re Eximius Coffee, LLC, 120 USPQ2d 1276, 1280 (TTAB 2016); see In re Giger, 78 USPQ2d 1405, 1409 (TTAB 2006); In re Gregory, 70 USPQ2d 1792, 1796 (TTAB 2004); TMEP §1211.01(a)(vi).

 

Whether the term is sufficiently stylized to remove its primary significance from that of a surname

Lastly, the mark does not contain any stylization or design that would change the overall surname significance.

 

In the present case, applicant’s mark meets four of the five prongs of the surname test set out above. Accordingly, the applied for mark is primarily merely a surname; therefore refusal of registration is under Section 2(e)(4) of the Trademark Act is continued and now made FINAL.

 

ADVISORY – SUPPLEMENTAL REGISTER

Although an amendment to the Supplemental Register would normally be an appropriate response to this refusal(s), such a response is not appropriate in the present case.  The instant application was filed under Trademark Act Section 1(b) and is not eligible for registration on the Supplemental Register until an acceptable amendment to allege use meeting the requirements of 37 C.F.R. §2.76 has been timely filed.  37 C.F.R. §2.47(d); TMEP §§816.02, 1102.03.

 

If applicant files an acceptable allegation of use and also amends to the Supplemental Register, the application effective filing date will be the date applicant met the minimum filing requirements under 37 C.F.R. §2.76(c) for an amendment to allege use.  TMEP §§816.02, 1102.03; see 37 C.F.R. §2.75(b).  In addition, the undersigned trademark examining attorney will conduct a new search of the USPTO records for conflicting marks based on the later application filing date.  TMEP §§206.01, 1102.03.

 

Although registration on the Supplemental Register does not afford all the benefits of registration on the Principal Register, it does provide the following advantages to the registrant:

 

(1)        Use of the registration symbol ® with the registered mark in connection with the designated goods and/or services, which provides public notice of the registration and potentially deters third parties from using confusingly similar marks.

 

(2)        Inclusion of the registered mark in the USPTO’s database of registered and pending marks, which will (a) make it easier for third parties to find it in trademark search reports, (b) provide public notice of the registration, and thus (c) potentially deter third parties from using confusingly similar marks.

 

(3)        Use of the registration by a USPTO trademark examining attorney as a bar to registering confusingly similar marks in applications filed by third parties.

 

(4)        Use of the registration as a basis to bring suit for trademark infringement in federal court, which, although more costly than state court, means judges with more trademark experience, often faster adjudications, and the opportunity to seek an injunction, actual damages, and attorneys’ fees and costs.

 

(5)        Use of the registration as a filing basis for a trademark application for registration in certain foreign countries, in accordance with international treaties.

 

See 15 U.S.C. §§1052(d), 1091, 1094; J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition §§19:33, 19:37 (rev. 4th ed. Supp. 2017).

 

 

ASSISTANCE

Please call or email the assigned trademark examining attorney with questions about this Office action.  Although an examining attorney cannot provide legal advice, the examining attorney can provide additional explanation about the refusal(s) and/or requirement(s) in this Office action.  See TMEP §§705.02, 709.06. 

 

The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in the application record.  See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05. 

 

.

 

How to respond.  Click to file a request for reconsideration of this final Office action that fully resolves all outstanding requirements and refusals and/or click to file a timely appeal to the Trademark Trial and Appeal Board (TTAB) with the required filing fee(s).

 

 

Solano, Carlita

/Carlita Jaye Solano/

Examining Attorney

Law Office 128

(571)270-0348

carlita.solano@uspto.gov

 

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

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U.S. Trademark Application Serial No. 88458854 - MORTON - 3205.020

To: METALEX, LLC (docketing@boylefred.com)
Subject: U.S. Trademark Application Serial No. 88458854 - MORTON - 3205.020
Sent: March 31, 2020 02:50:37 PM
Sent As: ecom128@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on March 31, 2020 for

U.S. Trademark Application Serial No. 88458854

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

Solano, Carlita

/Carlita Jaye Solano/

Examining Attorney

Law Office 128

(571)270-0348

carlita.solano@uspto.gov

 

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from March 31, 2020, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·         Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·         Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·         Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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