TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88454449

Filing Date: 05/31/2019

To the Commissioner for Trademarks:

MARK: IMPOSSIBLE TASTE PLACE (stylized and/or with design, see mark)

The literal element of the mark consists of IMPOSSIBLE TASTE PLACE.
The color(s) shades of light blue, shades of pink, dark red, and black is/are claimed as a feature of the mark. The mark consists of an image of a salivating pink tongue with the words IMPOSSIBLE TASTE PLACE in stylized fonts in a stacked formation on the right of the tongue image. The salivation consists of water drops in shades of light blue.
The applicant, Impossible Foods Inc., a corporation of Delaware, having an address of
      400 Saginaw Drive
      Redwood City, California 94063
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Loyalty, incentive and bonus program services; administration of consumer loyalty programs; administration of loyalty rewards programs; sales promotion through customer loyalty programs; organization and management of customer loyalty programs; administration of loyalty programs involving discounts or incentives; organization of customer loyalty programs for commercial, promotional or advertising purposes; organization and operation of customer loyalty and incentive programs; loyalty, discount and promotional schemes; incentive, loyalty, discount and promotional card services; club membership subscription services; promoting goods and services by means of loyalty program, discount program, promotional program and an incentive awards program; loyalty program, a discount program, a promotional program and an incentive awards program; billboard advertising; advertising and marketing services provided by means of social media; providing business information in the field of social media; digital advertising
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 5459255 and 5370337.

The applicant's current Attorney Information:
      Lisa Greenwald-Swire and Keith A. Barritt, Vivian Cheng, Timothy A. French, Mannu Harnal, Jonathan Jekel, Nancy Ly, Kristen McCallion, John P. McCormick, P. Weston Musselman, Jr., Michelle O. Parsons, Russell N. Rippamonti, Debra S. Serota, Catherine H. Stockell, Jerre B. Swann, Jr., Ryan Thomas, Kerrijane John, Sarah Kelleher and Cynthia Johnson Walden of FISH & RICHARDSON P.C.      P.O. BOX 1022
      MINNEAPOLIS, Minnesota 55400-1022
      United States
      650-839-5070(phone)
      8777697945(fax)
      tmdoctc@fr.com (authorized)
The attorney docket/reference number is 387670213002.

The applicant's current Correspondence Information:

Lisa Greenwald-Swire

FISH & RICHARDSON P.C.

P.O. BOX 1022

MINNEAPOLIS, Minnesota 55400-1022

650-839-5070(phone)

8777697945(fax)

tmdoctc@fr.com;trademarkgroup-sv@fr.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Dana R. Wagner/   Date: 05/30/2019
Signatory's Name: Dana Wagner
Signatory's Position: Chief Legal Officer
Payment Sale Number: 88454449
Payment Accounting Date: 05/31/2019

Serial Number: 88454449
Internet Transmission Date: Fri May 31 12:38:26 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-201905311238260
49567-88454449-620b11be59f96b934a0d09169
8034f2a35dc2a09c3eadfd2597a9843872fd3620
19-DA-10054-20190530181158651003