United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88452200
Mark: SHADY
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Correspondence Address:
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Applicant: Green Heart Labs, LLC
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Reference/Docket No. N/A
Correspondence Email Address: |
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The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: August 01, 2019
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Registration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 5468903, 3253739, and 5433229. Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the attached registrations.
Applicant has applied to register the mark SHADY in standard characters for use in connection with “Body scrubs; Cosmetic sun-tanning preparations; Loose face powder; Pressed face powder; Self-tanning preparations; Skin moisturizer; Sun-tanning preparations; Sun block; Sun screen preparations” in International Class 0003.
The registered marks are following:
1. Reg. No. 5468903 “SHADYSLIM” in standard characters for use in connection with “Cosmetics and makeup preparations” in International Class 003
2. Reg. No. 3253739 “SHADY LADY” in standard characters for use in connection with “Cosmetics; Eye shadows” in International Class 003
3. Reg. No. 5433229 “SHE’S SHADY” in standard characters for use in connection with “Cosmetic body care preparations, namely, tan contouring preparations, tantouring preparations and tan barrier sticks; Cosmetic preparations; Cosmetic suntan preparations; Cosmetic tanning preparations; Self-tanning preparations” in International Class 003
Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods of the parties. See 15 U.S.C. §1052(d). Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”). In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017). Only those factors that are “relevant and of record” need be considered. M2 Software, Inc. v. M2 Commc’ns, Inc., 450 F.3d 1378, 1382, 78 USPQ2d 1944, 1947 (Fed. Cir. 2006) (citing Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1241, 73 USPQ2d 1350, 1353 (Fed. Cir. 2004)); see In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1744 (TTAB 2018).
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
a. Similarity of the Marks
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)); TMEP §1207.01(b).
Furthermore, consumers are generally more inclined to focus on the first word, prefix, or syllable in any trademark or service mark. See Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1372, 73 USPQ2d 1689, 1692 (Fed. Cir. 2005) (finding similarity between VEUVE ROYALE and two VEUVE CLICQUOT marks in part because “VEUVE . . . remains a ‘prominent feature’ as the first word in the mark and the first word to appear on the label”); Century 21 Real Estate Corp. v. Century Life of Am., 970 F.2d 874, 876, 23 USPQ2d 1698, 1700 (Fed Cir. 1992) (finding similarity between CENTURY 21 and CENTURY LIFE OF AMERICA in part because “consumers must first notice th[e] identical lead word”); see also In re Detroit Athletic Co., 903 F.3d 1297, 1303, 128 USPQ2d 1047, 1049 (Fed. Cir. 2018) (finding “the identity of the marks’ two initial words is particularly significant because consumers typically notice those words first”). In this case, Reg. Nos. 5468903 and 3253739, both begin with the wording “SHADY”, rendering the wording the more prominent feature of the mark.
Therefore, the marks are confusingly similar.
b. Relatedness of the Goods
Here, applicant’s goods are “Body scrubs; Cosmetic sun-tanning preparations; Loose face powder; Pressed face powder; Self-tanning preparations; Skin moisturizer; Sun-tanning preparations; Sun block; Sun screen preparations” in International Class 003 and registrant’s goods are:
1. Reg. No. 5468903 “SHADYSLIM”: “Cosmetics and makeup preparations” in International Class 003
2. Reg. No. 3253739 “SHADY LADY”: “Cosmetics; Eye shadows” in International Class 003
3. Reg. No. 5433229 “SHE’S SHADY”: “Cosmetic body care preparations, namely, tan contouring preparations, tantouring preparations and tan barrier sticks; Cosmetic preparations; Cosmetic suntan preparations; Cosmetic tanning preparations; Self-tanning preparations” in International Class 003
In this case, the application uses broad wording to describe “Body scrubs; Cosmetic sun-tanning preparations; Loose face powder; Pressed face powder; Self-tanning preparations; Skin moisturizer; Sun-tanning preparations; Sun block; Sun screen preparations”, which presumably encompasses all goods of the type described, including Reg. No. 5433229’s more narrow “Cosmetic body care preparations, namely, tan contouring preparations, tantouring preparations and tan barrier sticks; Cosmetic preparations; Cosmetic suntan preparations; Cosmetic tanning preparations; Self-tanning preparations”. See, e.g., In re Solid State Design Inc., 125 USPQ2d 1409, 1412-15 (TTAB 2018); Sw. Mgmt., Inc. v. Ocinomled, Ltd., 115 USPQ2d 1007, 1025 (TTAB 2015). Thus, applicant’s and registrant’s goods are legally identical. See, e.g., In re i.am.symbolic, llc, 127 USPQ2d 1627, 1629 (TTAB 2018) (citing Tuxedo Monopoly, Inc. v.Gen. Mills Fun Grp., Inc., 648 F.2d 1335, 1336, 209 USPQ 986, 988 (C.C.P.A. 1981); Inter IKEA Sys. B.V. v. Akea, LLC, 110 USPQ2d 1734, 1745 (TTAB 2014); Baseball Am. Inc. v. Powerplay Sports Ltd., 71 USPQ2d 1844, 1847 n.9 (TTAB 2004)).
Reg. Nos. 5468903, 5433229, and 3253739 both use broad wording to describe “Cosmetics and makeup preparations”, “Cosmetic preparations”, and “Cosmetics”, which presumably encompasses all goods of the type described, including applicant’s more narrow “Cosmetic sun-tanning preparations; Loose face powder; Pressed face powder; Self-tanning preparations; Skin moisturizer; Sun-tanning preparations”. See attached evidence from the FDA categorizing self-tanning preparations as cosmetics. Thus applicant’s and registrants’ goods are legally identical.
Additionally, the goods of the parties have no restrictions as to nature, type, channels of trade, or classes of purchasers and are “presumed to travel in the same channels of trade to the same class of purchasers.” In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)). Thus, applicant’s and registrant’s goods are related.
The attached internet evidence shows third parties that manufacture the remaining goods at issue under the same name, and provide and sell the goods at issue in the same store. See attached. For example:
1. Neutrogena sells cosmetics, body scrubs, sun block and sun screen preparations
2. Burt’s Bees sells cosmetics, body scrubs, sun block and sun screen preparations
3. Caudalie sells cosmetics, body scrubs, sun block and sun screen preparations
Thus, applicant’s and registrants’ goods are considered related for likelihood of confusion purposes. See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
For the above reasons, the applied-for mark is refused registration under Section 2(d) of the Trademark Act for likelihood of confusion with the cited registered marks.
Although applicant’s mark has been refused registration, applicant may respond to the refusals by submitting evidence and arguments in support of registration.
TRADEMARK COUNSEL ADVISORY
For attorney referral information, applicant may consult the American Bar Association’s Consumers’ Guide to Legal Help; an online directory of legal professionals, such as FindLaw®; or a local telephone directory. The USPTO, however, may not assist an applicant in the selection of a private attorney. 37 C.F.R. §2.11.
RESPONSE GUIDELINES
Response guidelines. For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
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/Arriola, Kimberly/
Attorney Advisor
Law Office 128
(571)270-7984
kimberly.arriola@uspto.gov
RESPONSE GUIDANCE