| Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) |
| OMB No. 0651-0050 (Exp 09/20/2020) |
| Input Field |
Entered |
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| SERIAL NUMBER | 88443397 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| LAW OFFICE ASSIGNED | LAW OFFICE 121 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| MARK SECTION | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| MARK FILE NAME | http://uspto.report/TM/88443397/mark.png | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| LITERAL ELEMENT | DMD | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| STANDARD CHARACTERS | NO | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| USPTO-GENERATED IMAGE | NO | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ARGUMENT(S) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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The Examining Attorney has refused the registration of Applicant's ꓷMD and Design mark for class 09 goods on the grounds that it is confusingly similar to U.S. Registration Nos. 4950689 and 4922872 both covering services in Class 42 (the “Cited Registrations”). The examiner also cited a prior application under serial number 88252671 (the “Cited Application”) for classes 09 and 42. Courts and trademark examiners apply the factors from Application of E. I. DuPont DeNemours & Co. to assess whether a likelihood of confusion exists between two trademarks. 476 F.2d 1357, 1361 (CCPA 1973); TMEP § 1207.01. This analysis “may focus . . . on dispositive factors, such as similarity of the marks and relatedness of the goods.” In re i.am.symbolic, llc, 866 F.3d 1315, 1322 (Fed. Cir. 2017). The Office followed this approach and heavily on two of the thirteen DuPont factors and concluded that Applicant's ꓷMD and Design mark and the registered marks conveyed a confusingly similar commercial impression. Applicant disagrees and respectfully submits that there is no potential for confusion sufficient to bar registration under § 2(d). No likelihood of Confusion Courts have held that the use of identical marks in connection with products or services that differ sufficiently from one another may prevent any likelihood of confusion between the uses of the marks. See, e.g., Taj Mahal Enterprises Ltd. v. Trump, 745 F. Supp. 240 (D.N.J. 1990) (no likelihood of confusion between use of TAJ MAHAL for restaurant and use for casino and hotel). This is also true even when identical marks are used in the same field or a general category of goods. Astra Pharmaceutical Products, Inc. v. Beckman Instruments, Inc., 718 F.2d 1201 (1st Cir. 1983) (no likelihood of confusion between use of ASTRA for local anesthetic preparation versus ASTRA computerized blood analyzer machine). The Principal Register has many examples of marks which are co-existing despite being identical and being applied to related goods or services in the same class. The chart below summarizes only a few of the many examples:
While prior decisions are not binding, and each case must be decided on its own merits, prior cases nonetheless are instructive to guide both counsel and the decision maker in maintaining consistent decisions which follow the public policy of the Trademark Office. When the goods in question are sufficiently distinct, confusion is not likely, even if the marks are identical. See, e.g., Quartz Radiation Corp. v. Comm/Scope Co., 1 U.S.P.Q.2d 1668, 1669 (TTAB 1986); see also, In re National Data Corp., 753 F.2d 1056, 1058 (Fed. Cir. 1985) (“The basic principle in determining confusion between marks is that marks must be compared in their entireties and must be considered in connection with the particular goods or services for which they are used.”); United Foods, Inc. v. United Air Lines Inc., 41 U.S.P.Q.2d 1653, 1662-63 (TTAB 1995) (unpublished decision) (no likelihood of confusion found between the mark UNITED EXPRESS for trucking division of food production company and UNITED EXPRESS for airline transportation, even though both services involved the transportation of freight, since one is by truck and the other by airplane and the products are thus unrelated). This is particularly true when elements of the mark are common and weak. While Applicant’s mark and the Cited Mark both contain the letters “DMD,” “the question of likelihood of confusion entails consideration of the entire marks, where and how those marks are used and whether or not there are other distinguishing aspects, such as accompanying logos.” Basic American Medical v. American Medical Int’l, 649 F. Supp. 885, 891 (S.D. Ind. 1986) (BAMI and AMI not confusingly similar, even though both used in the health care industry), (citing In re E.I. du Pont de Nemours & Co., 476 F.2d 1357, 177 U.S.P.Q. 563 (C.C.P.A. 1973)). Applicant's mark, the Cited Registration and Cited Application are all acronyms. The letters DMD in Applicant's mark refer to DIGITAL MEDICAL DATA, the cited Registrations refer to DEAD MAIL DROP and the Cited Mark refers to Marijuana Doctors. The Applicant's mark, Cited Registration and the Cited Application all stand for different words as fully depicted below: DIGITAL MEDICAL DATA DEAD MAIL DROP Marijuana Doctors The Cited Registrations and Cited Application are not likely to be recalled solely as DMD because they all appear used as acronyms and this is also evident by the use of their respective logo as appearing on the evidence of use submitted and attached as Exhibit A. Thus, DEAD MAIL DROP’s consumers are likely to recall the mark DMD in its logo form. Similarly, Marijuana Doctors’ consumers are also likely to recall the mark DMD in its logo form. Moreover, three letter marks are inherently weak. Because of the prevalence of three letter marks consumers are unlikely to confuse the Applicant’s mark with the Registrant’s mark, the same way a consumer would be unlikely to confuse ABC (Reg. No. 2193567 annexed hereto) of ABC Carpet and Home with ABC (Reg. No. 2023417 annexed hereto) of ABC Broadcasting.
For the foregoing reasons, there is no likelihood of confusion between the pending mark and the Cited Mark and the pending application should be approved for publication. Different Commercial Impression In considering the likelihood of consumer confusion between two marks, “[e]ven marks which are identical in sound and/or appearance may create sufficiently different commercial impressions when applied to the respective parties’ goods or services so that there is no likelihood of confusion.” TMEP § 1207.01(b)(v) (citing In re Sears, Roebuck and Co., 2 U.S.P.Q.2d 1312 (TTAB 1987); In re British Bulldog, Ltd., 224 U.S.P.Q. 854 (TTAB 1984); In re Sydel Lingerie Co., Inc., 197 U.S.P.Q. 629 (TTAB 1977)). Furthermore, "the use of identical, even dominant words in common does not automatically mean that two marks are [confusingly] similar.” General Mills, Inc. v. Kellogg Co., 3 U.S.P.Q.2d 1442, 1445 (8th Cir. 1987) (finding no confusing similarity between the marks OATMEAL RAISIN CRISP and APPLE RAISIN CRISP for breakfast cereal). “Rather, in analyzing the similarities of sight, sound, and meaning between two marks, a court must look to the overall impression created by the marks and not merely compare individual features.” In fact “[o]nce all the features of the mark are considered . . . it is not improper to state that, for rational reasons, more or less weight has been given to a particular feature of the mark, provided the ultimate conclusion rests on a consideration of the marks in their entireties.” Packard Press, Inc. v. Hewlett-Packard Co., 227 F.3d 1352, 1357 (Fed. Cir. 2000); see also Nat’l Data, 753 F.2d at 1058. In this particular case, Applicant’s marks, the Cited Registration and Cited Application are all sufficiently distinctive based on: 1) the particular significance of each mark , 2) the manner in which they are used, 3) the weakness of the term and 4) the fact that the terms is commonly used in the applied for classes. These four factors weigh heavily in showing no likelihood of confusion. Conclusion The differences in the marks, when they are viewed as a whole, the diluted common words between the marks all become dominant in indicating source. As such, Applicant’s mark creates a different commercial impression from the cited registrations and pending applications. Therefore, when looking at the marks as whole and in light of the crowded marketplace of similar marks and the different commercial impressions, consumers are unlikely to confuse the source of either Applicant or the cited registration. For these reasons, Applicant requests that the Examining Attorney reconsider the statutory refusal and allow the publication of Applicant's mark. |
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| ORIGINAL PDF FILE | evi_83010474-20200219181822743571_._Exhibits.pdf | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| DESCRIPTION OF EVIDENCE FILE | Exhibit A and B. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| GOODS AND/OR SERVICES SECTION (current) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| INTERNATIONAL CLASS | 009 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| DESCRIPTION | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Blank magnetic data carriers; Card readers for magnetically encoded cards; Downloadable mobile applications for data management, data transmission; Electronic data processing apparatus; Electronic database in the field of medical diagnostic recorded on computer media; Magnetic coded card readers; Memories for data processing equipment; Wireless communication devices for voice, data or image transmission; Blank electronic chip cards; Blank USB cards; Downloadable computer software for processing data, storage data, data communications; Downloadable computer software for application and database integration; Downloadable computer software for creating searchable databases of information and data; Downloadable computer software for visualization in the nature of graphical representation and analysis of satellites; Downloadable computer software to automate data warehousing; Electronic cards for processing images; Memory cards; Recorded computer software for database management | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FILING BASIS | Section 44(e) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN REGISTRATION NUMBER | 1982056 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN REGISTRATION COUNTRY/REGION/JURISDICTION/U.S. TERRITORY |
Mexico | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN REGISTRATION DATE |
03/25/2019 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN EXPIRATION DATE | 12/11/2028 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| GOODS AND/OR SERVICES SECTION (proposed) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| INTERNATIONAL CLASS | 009 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| TRACKED TEXT DESCRIPTION | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Blank magnetic data carriers; Card readers for magnetically encoded cards;
Downloadable mobile applications for data management, data transmission; |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FINAL DESCRIPTION | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Blank magnetic data carriers; Card readers for magnetically encoded cards; Downloadable mobile applications for data management, data transmission; electronic data processing apparatus in real time; Electronic database in the field of medical diagnostic recorded on computer media; Magnetic coded card readers; Memories for data processing equipment; Wireless communication devices for voice, data or image transmission; Blank electronic chip cards; Blank USB cards; Downloadable computer software for processing data, storage data, data communications; Downloadable computer software for application and database integration; Downloadable computer software for creating searchable databases of information and data; Downloadable computer software for visualization in the nature of graphical representation and analysis of satellites; Downloadable computer software to automate data warehousing; Electronic cards for processing images; Memory cards; Recorded computer software for database management | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FILING BASIS | Section 44(e) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN REGISTRATION NUMBER | 1982056 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN REGISTRATION COUNTRY/REGION/JURISDICTION/U.S. TERRITORY |
Mexico | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN REGISTRATION DATE |
03/25/2019 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FOREIGN EXPIRATION DATE | 12/11/2028 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ATTORNEY INFORMATION (new) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| NAME | Felipe Rubio | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ATTORNEY BAR MEMBERSHIP NUMBER | XXX | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| YEAR OF ADMISSION | XXXX | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| U.S. STATE/ COMMONWEALTH/ TERRITORY | XX | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FIRM NAME | RUBIO & ASSOCIATES | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| STREET | 8950 SW 74TH Ct, Ste 1804 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| CITY | MIAMI | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| STATE | Florida | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| POSTAL CODE | 33156 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| COUNTRY/REGION/JURISDICTION/U.S. TERRITORY | United States | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| mail@rubiolaw.com | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| CORRESPONDENCE INFORMATION (current) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| NAME | MANUEL ALEJANDRO LOPEZ DELGADILLO | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE | manuel.lopez@ramirezpalos.com | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) | ricardo@ramirezpalos.com | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| CORRESPONDENCE INFORMATION (proposed) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| NAME | Felipe Rubio | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE | mail@rubiolaw.com | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) | mailb@ustmonline.co; uspto@rubiolaw.com | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SIGNATURE SECTION | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| RESPONSE SIGNATURE | /felipe rubio/ | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SIGNATORY'S NAME | Felipe Rubio | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SIGNATORY'S POSITION | Attorney for Applicant, Florida Bar Member | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| DATE SIGNED | 02/19/2020 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| AUTHORIZED SIGNATORY | YES | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| FILING INFORMATION SECTION | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SUBMIT DATE | Wed Feb 19 18:23:56 ET 2020 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| TEAS STAMP | USPTO/ROA-X.XX.XXX.XX-202 00219182356897860-8844339 7-710654e1c312a498221cc2f cbc8098c32ddc16b960ebe88a f52152dceac257f3a8-N/A-N/ A-20200219181822743571 |
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| Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011) |
| OMB No. 0651-0050 (Exp 09/20/2020) |
The Examining Attorney has refused the registration of Applicant's ꓷMD and Design mark for class 09 goods on the grounds that it is confusingly similar to U.S. Registration Nos. 4950689 and 4922872 both covering services in Class 42 (the “Cited Registrations”). The examiner also cited a prior application under serial number 88252671 (the “Cited Application”) for classes 09 and 42.
Courts and trademark examiners apply the factors from Application of E. I. DuPont DeNemours & Co. to assess whether a likelihood of confusion exists between two trademarks. 476 F.2d 1357, 1361 (CCPA 1973); TMEP § 1207.01. This analysis “may focus . . . on dispositive factors, such as similarity of the marks and relatedness of the goods.” In re i.am.symbolic, llc, 866 F.3d 1315, 1322 (Fed. Cir. 2017).
The Office followed this approach and heavily on two of the thirteen DuPont factors and concluded that Applicant's ꓷMD and Design mark and the registered marks conveyed a confusingly similar commercial impression. Applicant disagrees and respectfully submits that there is no potential for confusion sufficient to bar registration under § 2(d).
No likelihood of Confusion
Courts have held that the use of identical marks in connection with products or services that differ sufficiently from one another may prevent any likelihood of confusion between the uses of the marks. See, e.g., Taj Mahal Enterprises Ltd. v. Trump, 745 F. Supp. 240 (D.N.J. 1990) (no likelihood of confusion between use of TAJ MAHAL for restaurant and use for casino and hotel). This is also true even when identical marks are used in the same field or a general category of goods. Astra Pharmaceutical Products, Inc. v. Beckman Instruments, Inc., 718 F.2d 1201 (1st Cir. 1983) (no likelihood of confusion between use of ASTRA for local anesthetic preparation versus ASTRA computerized blood analyzer machine).
The Principal Register has many examples of marks which are co-existing despite being identical and being applied to related goods or services in the same class. The chart below summarizes only a few of the many examples:
|
Mark |
Registration Number |
Class |
Goods/Services |
|
ABS |
0603333 |
016 |
periodicals, newsletters, books, booklets and other publications issued from time to time pertaining generally to the science and business of artificial breeding of animals, and related subjects |
|
ABS |
1900624 |
016 |
magazines and periodically published books containing standards for the design and construction of ships, for a register of ships, and for a magazine devoted to marine interests |
|
VENUS |
2268534 |
041 |
entertainment services in the nature of preliminary and final beauty pageants |
|
VENUS |
2264495 |
041 |
television production services |
|
AXIOM |
2352423 |
009 |
computer programs related to health care for use in data collection, documentation of patient health, and medical information processing |
|
AXIOM |
2307944 |
009 |
computer software for use in information retrieval and data manipulation for computers; information retrieval software. |
While prior decisions are not binding, and each case must be decided on its own merits, prior cases nonetheless are instructive to guide both counsel and the decision maker in maintaining consistent decisions which follow the public policy of the Trademark Office.
When the goods in question are sufficiently distinct, confusion is not likely, even if the marks are identical. See, e.g., Quartz Radiation Corp. v. Comm/Scope Co., 1 U.S.P.Q.2d 1668, 1669 (TTAB 1986); see also, In re National Data Corp., 753 F.2d 1056, 1058 (Fed. Cir. 1985) (“The basic principle in determining confusion between marks is that marks must be compared in their entireties and must be considered in connection with the particular goods or services for which they are used.”); United Foods, Inc. v. United Air Lines Inc., 41 U.S.P.Q.2d 1653, 1662-63 (TTAB 1995) (unpublished decision) (no likelihood of confusion found between the mark UNITED EXPRESS for trucking division of food production company and UNITED EXPRESS for airline transportation, even though both services involved the transportation of freight, since one is by truck and the other by airplane and the products are thus unrelated). This is particularly true when elements of the mark are common and weak.
While Applicant’s mark and the Cited Mark both contain the letters “DMD,” “the question of likelihood of confusion entails consideration of the entire marks, where and how those marks are used and whether or not there are other distinguishing aspects, such as accompanying logos.” Basic American Medical v. American Medical Int’l, 649 F. Supp. 885, 891 (S.D. Ind. 1986) (BAMI and AMI not confusingly similar, even though both used in the health care industry), (citing In re E.I. du Pont de Nemours & Co., 476 F.2d 1357, 177 U.S.P.Q. 563 (C.C.P.A. 1973)).
Applicant's mark, the Cited Registration and Cited Application are all acronyms. The letters DMD in Applicant's mark refer to DIGITAL MEDICAL DATA, the cited Registrations refer to DEAD MAIL DROP and the Cited Mark refers to Marijuana Doctors. The Applicant's mark, Cited Registration and the Cited Application all stand for different words as fully depicted below:
DIGITAL MEDICAL DATA
DEAD MAIL DROP
Marijuana Doctors
The Cited Registrations and Cited Application are not likely to be recalled solely as DMD because they all appear used as acronyms and this is also evident by the use of their respective logo as appearing on the evidence of use submitted and attached as Exhibit A. Thus, DEAD MAIL DROP’s consumers are likely to recall the mark DMD in its logo form. Similarly, Marijuana Doctors’ consumers are also likely to recall the mark DMD in its logo form.
Moreover, three letter marks are inherently weak. Because of the prevalence of three letter marks consumers are unlikely to confuse the Applicant’s mark with the Registrant’s mark, the same way a consumer would be unlikely to confuse ABC (Reg. No. 2193567 annexed hereto) of ABC Carpet and Home with ABC (Reg. No. 2023417 annexed hereto) of ABC Broadcasting.
Common Diluted Term
The letters DMD, common between the marks, are diluted as applied to class 09, 42 and other related services of class 35. Dilution and descriptiveness of a common element can be shown by the existence of several third-party registrations, or by evidence of actual third-party use. AMF Inc. v. American League Products, Inc. 474 F.2d 1403, 1406, 177 USPQ 268,269-7- (CCPA 1973); Palm Bay Imports, Inc. v. Veuve Clicquot Ponsardin maison Fondee En 1772, 396 F.3d 1369, 73 USPQ2d 1689, 1693 (Fed. Cir. 2005) (The existence of widespread third-party use under the duPont factors may serve to indicate the weakness of a term in the context of its source identifying significance).
Here, there are at least fourteen (14) concurrent registrations which include class 09 or 42 or 35 or a combination thereof and which include the letter DMD. See attached Exhibit B. As such, the Cited Registrations and Cited Application combine a highly diluted term (Term). The registered marks are therefore subject to a narrow scope of protection. Therefore, it is particularly unlikely that consumers will confuse Applicant's mark with the Cited Registrations or the Cited Application. A summarized table of the may also be found here:
|
Mark |
Details |
Goods/Services |
Owner |
|
DMD Serial: 88252671 |
Pending Filed: 01/07/2019 First Use: 12/22/2017 Current Basis: 1a |
009 downloadable mobile applications featuring a medical cannabis provider directory; downloadable mobile applications featuring a symptom tracker; downloadable mobile application for medical office patient sign in, patient verification system, and patient scheduling; downloadable mobile applications featuring information on medical cannabis; downloadable mobile applications for use in the collection and analysis of personal medical data and for providing product recommendations; online downloadable publications, namely, guides, forms, brochures, and pamphlets, in the field of medical cannabis; 035 online directory featuring medical cannabis doctors, dispensaries, and clinics; advertising and directory services, namely, promoting the services of others by providing a web directory; providing a website featuring guides, information, blogs, news, articles, research, case studies, and recipes, in the field of medical cannabis; healthcare management service organization (mso) services, namely, providing practice organization, management and administrative support services to individual physicians or small group practices; providing a website featuring information on medical cannabis laws; affiliate marketing; on-line promotion of computer networks and websites; providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the field of physicians servicing the medical cannabis industry; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; providing a web site featuring information on physicians' for the purpose of assisting prospective patients in making physician selection decisions; medical referrals; physician referrals; medical data management services for electronic data collection for medical practice management; 042 online non-downloadable patient management software for physicians in the field of medical cannabis; online non-downloadable medical practice management and scheduling software for physicians in the field of medical cannabis; online non-downloadable video chat software; |
Medical Consulting Network, Inc. 88 Sunnyside Blvd LL Plainview NY |
|
DMD Reg: 5849020 Serial: 88153428 |
Registered Reg: 09/03/2019 Pub: 05/21/2019 Filed: 10/12/2018 Current Basis: 44e |
003 perfumery; essential oils; cosmetics; hair lotions; bath soap; creams, oils, lotions, sprays, pencils and balms for cosmetic purposes; scented oils; fragrances; perfume water; shower and bath gel; refreshing cosmetic preparations for the skin; pre-moistened cosmetic wipes; skin moisturisers; hair care and hair cleaning preparations; non-medicated hand soaps; non-medicated skin care preparations; body cream; cosmetics and make-up; lotions, creams and non-medicated preparations for caring for the face, body, scalp, nails and hair; scented fabric refresher sprays; scented body spray; perfumery; toilet waters; shampoo; make-up and cosmetics; 009 spectacles; sunglasses; snow goggles; swim goggles; spectacle cases; chains and cords for sunglasses; bags adapted for laptops; cases adapted for mobile phones; 014 jewels; horological and chronometric instruments; amulets; decorative fobs, namely, key fobs; bracelets; wristwatches; bracelets; jewelry brooches; jewelry anklets; necklaces; hat jewelry; jewelry chains; tie pins; cuff links; medallions; earrings; pierced earrings; pearls; jewelry pins, namely, ornamental lapel pins; rings being jewelry; key rings; key bands in the nature of key chains; jewel pendants; desk clocks; paste jewelry; fabric cases for jewelry; watches; parts for clockworks; chronoscopes; watch fobs; watchstraps; clasps for jewelry; 018 leather and imitation leather; trunks being luggage and travelling bags; umbrellas and parasols; walking sticks; small leather goods, namely, carrying cases of leather; leather cases, not adapted for the relevant goods; empty cases for toiletries; keycases; casual bags, namely, backpacks, hobos, pouches; knitting bags for carrying and holding knitting supplies; cosmetic bags sold empty; toiletry bags sold empty; multi-purpose purses; attaché cases; wheeled shopping bags; crossbody bags; charm bags (omamori-ire); handbags; evening handbags; wallets; sport bags; reusable shopping bags; holdalls; travelling sets, namely, leather cases; 024 textiles and synthetic fabrics, namely, cotton, silk, cashmere, polyester and nylon fabrics; bed covers; linen; silk; cotton table covers; bath linen, except clothing; bath towels; 025 clothing, namely, pants, trousers, dresses, coats, shawls; footwear; headwear; evening wear, namely, dresses coats; suits; swimming costumes; bath sandals; bath slippers; flat shoes; baseball caps; hats; golf caps; cycling caps; knitted caps; bikinis; bathing drawers as clothing; blouses; waist belts; girdles; gloves as clothing; jackets; ear bands as clothing; rain wear; skirts; sandals; thong sandals; kerchiefs; scarves; neck scarfs; ascots; shoes and boots; aprons; ski wear; socks; cardigans; knitted caps; knit shirts; stockings; tunics; |
Intensive GmbH Bolligenstrasse 94 Bolligen CH |
|
DMD Serial: 88443397 |
Pending Filed: 05/23/2019 Current Basis: 44e |
009 blank magnetic data carriers; card readers for magnetically encoded cards; downloadable mobile applications for data management, data transmission; electronic data processing apparatus; electronic database in the field of medical diagnostic recorded on computer media; magnetic coded card readers; memories for data processing equipment; wireless communication devices for voice, data or image transmission; blank electronic chip cards; blank usb cards; downloadable computer software for processing data, storage data, data communications; downloadable computer software for application and database integration; downloadable computer software for creating searchable databases of information and data; downloadable computer software for visualization in the nature of graphical representation and analysis of satellites; downloadable computer software to automate data warehousing; electronic cards for processing images; memory cards; recorded computer software for database management; |
FRANCO CAMARENA, GUADALUPE MIGUEL A INDEPENDENCIA 220,CENTRO TEPATITLAN, JALISCO MX |
|
DMD Reg: 4580822 Serial: 85748844 |
Registered Reg: 08/05/2014 Pub: 08/06/2013 Filed: 10/09/2012 First Use: 02/01/2013 Current Basis: 1a |
009 protective helmets including helmets for motorcyclists, motorists, skiers, climbers, cyclists, parts and fittings therefor; eyeshades in the nature of sunglasses and protective visors in the nature of face-protection shields for use with protective helmets, spectacles, sunglasses, half masks for motorcyclists, parts and fittings therefor; articles of protective clothing including gloves and leather belts for wear by motorcyclists for protection against accidents or injury; |
Ozone S.R.L. Via Grismondi 4 Bergamo (BG) IT |
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DMD Reg: 4950689 Serial: 86723072 |
Registered Reg: 05/03/2016 Pub: 02/16/2016 Filed: 08/12/2015 First Use: 08/07/2015 Current Basis: 1a |
042 providing a website for the electronic storage of data, files and messages; providing temporary use of a non-downloadable web application for storing, transmitting, and receiving secure data and messages; |
ANDERSON CREATIVE ENTERPRISES, INC. DBA BEYOND ORDINARY SOFTWARE SOLUTIONS 16955 VIA DEL CAMPO, STE 125 SAN DIEGO CA |
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DMD Reg: 4922872 Serial: 86723178 |
Registered Reg: 03/22/2016 Pub: 01/05/2016 Filed: 08/12/2015 First Use: 08/07/2015 Current Basis: 1a |
042 providing a website for the electronic storage of data, files and messages; providing temporary use of a non-downloadable web application for storing, transmitting and receiving secure data and messages; |
ANDERSON CREATIVE ENTERPRISES, INC. DBA BEYOND ORDINARY SOFTWARE SOLUTIONS 16955 VIA DEL CAMPO, STE 125 SAN DIEGO CA |
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3DMD Reg: 4413092 Serial: 85654046 |
Registered Reg: 10/08/2013 Pub: 07/23/2013 Filed: 06/18/2012 First Use: 04/01/2000 Current Basis: 1a |
009 computer hardware and software for static and sequential three dimensional surface imaging of the human face and body; cameras; |
3dMD Technologies, Limited 3rd Floor North The Forum 74-80 Camden Street London GB |
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3DMDVULTUS Reg: 4519917 Serial: 85650316 Translated: The wording "VULTUS" has no meaning in a foreign language. |
Registered Reg: 04/29/2014 Pub: 02/11/2014 Filed: 06/13/2012 First Use: 05/01/2006 Current Basis: 1a |
009 computer software for analyzing 3d images of the human form; |
3dMD Technologies, Limited 3rd Floor North The Forum 74-80 Camden Street London GB |
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ADVANCEDMD Reg: 3039850 Serial: 78176770 |
Registered Renewal: 01/20/2016 Affidavits: 8 Reg: 01/10/2006 Pub: 10/07/2003 Filed: 10/21/2002 First Use: 10/02/2002 Current Basis: 1a |
035 computerized database management to healthcare practices, and providing online business management and business consultation services to healthcare practices; 042 providing temporary use of online nondownloadable software for use in online database management of healthcare practices through use of software for use in patient billing, insurance billing, electronic claims processing, accounts receivable trailing, patient scheduling, creating and maintaining patient demographics and medical history records, creating and maintaining patient insurance records; |
ADVANCEDMD, INC. 10876 SOUTH RIVER FRONT PARKWAY SUITE 400 SOUTH JORDAN UT |
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HDMD Reg: 3667166 Serial: 77153078 |
Registered Renewal: 09/12/2018 Affidavits: 15; 8 Reg: 08/11/2009 Pub: 04/01/2008 Filed: 04/10/2007 First Use: 04/25/2007 Current Basis: 1a |
009 video recording systems, digital recording systems, digital documentation stations, video capturing systems, consisting of one of more of the following-- computers, digital recording computers, video touch screen monitors, plasma screen monitors, lcd screen monitors, video cameras, keyboards; software for recording/documenting/archiving video and images sourced from a single or multiple video/still image camera(s) for use in video recording systems, digital recording systems, digital documentation stations, video capturing systems, all consisting of one or more of the following: computers, digital recording computers, video touch screen monitors, plasma screen monitors, lcd screen monitors, video cameras, and keyboards; |
Med X Change, Inc. 525 8th Street West Bradenton FL |
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DMMD Reg: 2751454 Serial: 78131722 |
Registered Renewal: 11/30/2012 Affidavits: 8 Reg: 08/12/2003 Pub: 01/07/2003 Filed: 05/29/2002 First Use: 01/01/1980 Current Basis: 1a |
009 computer graphics software, computer games software, computer software for use in data visualization, namely, for use in database management, for use in spreadsheet applications, for word processing, for web publishing, for image processing, for use in digital oscilloscopes, for use in spectrum analyzers, for use in medical instrumentation; data compression software; desktop publishing software; computer hardware; digital cameras; digital video recorders; computer chips; |
Muresan, David Darian 822 N. BUCHANAN STREET ARLINGTON VA |
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DMD DIGITAL MEDICAL DATA Serial: 88443275 |
Pending Filed: 05/23/2019 Current Basis: 44e |
042 data migration services; design of computer databases; electronic data back-up services; electronic data storage; electronic storage services for archiving electronic data; electronic storage services for archiving databases, images and other electronic data; electronic storage of files and documents; technical support, namely, providing computer facilities for the electronic storage of digital data; |
FRANCO CAMARENA, GUADALUPE MIGUEL A INDEPENDENCIA 220,CENTRO TEPATITLAN, JALISCO MX |
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DMD CONNECTING HEALTHCARE Disclaims: "HEALTHCARE" Reg: 4925267 Serial: 86546795 |
Registered Reg: 03/29/2016 Pub: 07/28/2015 Filed: 02/26/2015 First Use: 06/30/2010 Current Basis: 1a |
035 advertising, promotional and marketing services in the nature of an email deployment campaign for others in the healthcare and medical fields; advertising, marketing and promoting the goods of services of others in the healthcare and medical fields through the sending of email advertisements and messages; business information services, namely, gathering and reporting information regarding the email addresses of others that are made available to other companies for commercial purposes; |
DMD MARKETING LP 1209 ORANGE STREET WILMINGTON DE |
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DMD HEALTHCARE COMMUNICATIONS NETWORK Disclaims: "HEALTHCARE COMMUNICATIONS NETWORK" Reg: 5257265 Serial: 86966019 |
Registered Reg: 08/01/2017 Pub: 09/20/2016 Filed: 04/06/2016 First Use: 05/05/2017 Current Basis: 1a |
035 business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; database management; digital advertising services; management and compilation of computerized databases; providing an on-line database providing business intelligence in the fields of medical devices, pharmaceuticals and life sciences; advertising, promotional and marketing services in the nature of an email deployment campaign for others in the healthcare and medical fields; advertising, marketing and promoting the goods of services of others in the healthcare and medical fields through the sending of email advertisements and messages; business information services, namely, gathering and reporting information regarding the email addresses of others that are made available to other companies for commercial purposes; |
DMD MARKETING LP 1209 ORANGE STREET WILMINGTON DE |
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ADVANCEDMD Reg: 5067434 Serial: 86884193 |
Registered Reg: 10/25/2016 Pub: 08/09/2016 Filed: 01/22/2016 First Use: 09/02/2015 Current Basis: 1a |
042 providing a website featuring non-downloadable software for use in online database management for healthcare practices, for use in prescription writing and management, for use in medical transcription management, for dictation management, for creation and maintenance of records for laboratory test results, and for management of patient files and charts; providing on-line, non-downloadable, internet-based software application for medical billing for physicians and health care institutions; |
AdvancedMD, Inc. 10876 South River Front Parkway Suite 400 South Jordan UT |
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BUDMD Serial: 86938879 |
Published Pub: 02/21/2017 Filed: 03/14/2016 Current Basis: 1b |
009 computer software applications for mobile phones, computers, and computer tablets featuring information, news and research in the field of medical cannabis and herbal products; computer software applications for mobile phones, computers, and computer tablets featuring consumer information, namely, physician directories, ratings, reviews, referrals, and recommendations relating to businesses in the field of medical cannabis and herbal products; computer software applications for mobile phones, computers, and computer tablets featuring on-line forums for transmission of messages among computer users concerning medical cannabis and herbal products; computer software applications for mobile phones, computers, and computer tablets featuring coupons, discounts, rebates, price comparison information, product reviews, product descriptions, online catalogs, links to the websites of others, news, blogs, online services, namely, enterprise resource planning services, point of sale services, inventory monitoring and management for medical cannabis and herbal products; computer software applications for mobile phones, computers, and computer tablets featuring an on-line community for users to participate in discussions, get feedback from their peers, form virtual communities, share stories, and engage in social networking in the field of medical cannabis and herbal products; |
Kiyan Suzuki 10 Cedarglen Irvine CA |
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FLUIDMD Reg: 5789659 Serial: 88082092 |
Registered Reg: 06/25/2019 Pub: 01/01/2019 Filed: 08/17/2018 First Use: 01/01/2019 Current Basis: 1a |
009 electronic instruments for use in remote inspection and measurement of industrial components using remote visual devices; signal conditioning and communication devices for industrial process control; |
IoT Diagnostics(TM) 10052 Commerce Park Drive Cincinnati OH |
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ENGAGEDMD Reg: 5633621 Serial: 87407491 |
Registered Reg: 12/18/2018 Pub: 03/13/2018 Filed: 04/11/2017 First Use: 01/01/2015 Current Basis: 1a |
042 software as a service (saas) services featuring software for playing educational videos regarding medical procedures and facilitating patient interaction therewith as offered to physicians, medical service providers, and other medical professionals, such interaction including patients answering questions regarding the educational videos so that the patient may acknowledge their review and understanding of the educational video information to physicians, medical service providers, and other medical professionals; |
ENGAGEDMD, LLC 10th Floor 1875 Connecticut Avenue, NW Washington DC |
For the foregoing reasons, there is no likelihood of confusion between the pending mark and the Cited Mark and the pending application should be approved for publication.
Different Commercial Impression
In considering the likelihood of consumer confusion between two marks, “[e]ven marks which are identical in sound and/or appearance may create sufficiently different commercial impressions when applied to the respective parties’ goods or services so that there is no likelihood of confusion.” TMEP § 1207.01(b)(v) (citing In re Sears, Roebuck and Co., 2 U.S.P.Q.2d 1312 (TTAB 1987); In re British Bulldog, Ltd., 224 U.S.P.Q. 854 (TTAB 1984); In re Sydel Lingerie Co., Inc., 197 U.S.P.Q. 629 (TTAB 1977)).
Furthermore, "the use of identical, even dominant words in common does not automatically mean that two marks are [confusingly] similar.” General Mills, Inc. v. Kellogg Co., 3 U.S.P.Q.2d 1442, 1445 (8th Cir. 1987) (finding no confusing similarity between the marks OATMEAL RAISIN CRISP and APPLE RAISIN CRISP for breakfast cereal). “Rather, in analyzing the similarities of sight, sound, and meaning between two marks, a court must look to the overall impression created by the marks and not merely compare individual features.”
In fact “[o]nce all the features of the mark are considered . . . it is not improper to state that, for rational reasons, more or less weight has been given to a particular feature of the mark, provided the ultimate conclusion rests on a consideration of the marks in their entireties.” Packard Press, Inc. v. Hewlett-Packard Co., 227 F.3d 1352, 1357 (Fed. Cir. 2000); see also Nat’l Data, 753 F.2d at 1058. In this particular case, Applicant’s marks, the Cited Registration and Cited Application are all sufficiently distinctive based on: 1) the particular significance of each mark , 2) the manner in which they are used, 3) the weakness of the term and 4) the fact that the terms is commonly used in the applied for classes. These four factors weigh heavily in showing no likelihood of confusion.
Conclusion
The differences in the marks, when they are viewed as a whole, the diluted common words between the marks all become dominant in indicating source. As such, Applicant’s mark creates a different commercial impression from the cited registrations and pending applications. Therefore, when looking at the marks as whole and in light of the crowded marketplace of similar marks and the different commercial impressions, consumers are unlikely to confuse the source of either Applicant or the cited registration. For these reasons, Applicant requests that the Examining Attorney reconsider the statutory refusal and allow the publication of Applicant's mark.
